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SQL Saturday 79 Social Marketing in 2011 for Microsoft Professionals

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Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

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SQL Saturday 79 Social Marketing in 2011 for Microsoft Professionals

  1. 1. Mark Tabladillo Ph.D. Microsoft MVP MarkTab Consulting http://marktab.comSQL Saturday 79 – South Florida – August 13, 2011
  2. 2. Developing a social media platform is a challenge forhigh-end professionals and consultants. The presenterhas successfully leveraged web media to establish ablog (http://marktab.net), cofound an online journal(http://solidq.com/sqj), become a paid video presenter,and secured a spot at Microsoft TechEd 2011. Thispresentation introduces the basic elements for 2011 ofa successful web strategy, starting with discovering yourown best personal focus given current market needs.The presenter includes experiences with websitedevelopment, WordPress blog hosting, leveraging socialmedia services (including Twitter, Linked in, YouTubeand Facebook), and working with Microsoft.
  3. 3. 20 Years in AtlantaConsulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of PhoenixSAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd and SAS Global ForumWeb Development since 1995http://marktab.com @MarkTabNet
  4. 4. •How to Discover your Best Personal Focus1 •How to Choose Social Media Partners for2 2011 •How to Commit to Continuous3 Improvement
  5. 5. W. Edwards Deming Plan Act Do Study
  6. 6. Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn
  7. 7. Science Cannot Prove:◦ Logic and Mathematics◦ Metaphysical Truths◦ Ethical Beliefs◦ Aesthetic Judgments◦ Science ItselfHowever, Don’t Underestimate What Can beMeasured
  8. 8. Deming: “They don’t know what to copy”The points in this presentation are:◦ NOT Advice◦ Experiences, Opinions, Recommendations
  9. 9. MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and developers (WHO)◦ with insights from data mining, predictive analytics and business intelligence (WHAT)◦ to make actionable decisions (WHY)
  10. 10. •How to Discover your Best Personal Focus1 •How to Choose Social Media Partners for2 2011 •How to Commit to Continuous3 Improvement
  11. 11. 1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical Model, Logical Model>
  12. 12. TwitterPublishing SlideShare Website; WordPressYouTube Linked In Facebook
  13. 13. http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net,http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements,FileZillaMicrosoft Web Gallery:http://www.microsoft.com/web/gallery/
  14. 14. http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements,(Mobile Apps)
  15. 15. http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional
  16. 16. @marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post,(Mobile Apps)
  17. 17. Personalhttp://www.linkedin.com/in/marktabCorporatehttp://www.linkedin.com/company/marktab-consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)
  18. 18. Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)
  19. 19. http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video);Bamboo TabletSSWUG on PowerPivot Analyticshttp://www.vconferenceonline.com/event/speakers.aspx?id=281
  20. 20. Online Periodicals◦ Co-Founder SolidQ Journal http://www.solidq.com/sqj/Pages/Home.aspx?men tor=Mark+TabladilloMicrosoft Community Articles◦ http://msdn.microsoft.com/en- us/library/ee412262.aspxMicrosoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en- US/categories/Software: PerfectIt, StyleWriter
  21. 21. TwitterPublishing SlideShare Website; WordPressYouTube Linked In Facebook
  22. 22. Search Search Engines Engines Twitter Search Publishing SlideShareEngines Website; WordPress YouTube Linked In Search Engines Facebook Search Engines Search Engines
  23. 23. •How to Discover your Best Personal Focus1 •How to Choose Social Media Partners for2 2011 •How to Commit to Continuous3 Improvement
  24. 24. Monitor Your Metrics (Quantitative,Qualitative)Leaders (Architects) Develop FrameworksLearners Study and Share Frameworks
  25. 25. How To Develop a Social Media Strategy◦ Learn and Refine your Personal Goals◦ Create Physical and Logical Models of Current Social Media Choices◦ Share your Story to Encourage Your Own Personal Improvement
  26. 26. Deming, W. E. (2000). The New Economics forIndustry, Government, Education (2nd ed.).Boston, MA: The MIT Press.Microsoft Research. (2010). The Fourth Paradigm:Data-Intensive Scientific Discovery RetrievedSeptember 1, 2010, fromhttp://research.microsoft.com/en-us/collaboration/fourthparadigm/Tabladillo, M. (2010). The Scientific Method: AFramework for Data Mining. Solid Quality Journal,(September 2010), 10-14. Retrieved fromhttp://www.solidq.com/sqj
  27. 27. Burchard, B. (2011). The MillionaireMessenger. New York, NY: Experts AcademyPress.Ferriss, T. (2007). The 4-Hour Workweek.New York, NY: Crown Publishers.Godin, S. (2010). Linchpin: Are youIndispensible? New York, NY: Penguin Group.
  28. 28. Entrepreneur Press, & Mann, M. (2008). StartYour Own Coaching Business. Canada:Entrepreneur Press.Levinson, J. C., & McLaughlin, M. W. (2005).Guerilla Marketing for Consultants. Hoboken,NJ: John Wiley & Sons, Inc.Schultz, M., & Doerr, J. E. (2009). ProfessionalServices Marketing. Hoboken, NJ: John Wiley &Sons, Inc.
  29. 29. Donaldson, M. C. (2008). Clearance &Copyright: Everything you Need to Know forFilm and Television. Beverly Hills, CA: Silman-James Press.Fishman, S. (2008). The Copyright Handbook:What Every Writer Needs to Know. Berkeley,CA: Nolo.
  30. 30. Bernard, S. C. (2007). Documentary Storytelling(2nd ed.). Burlington, MA: Focal Press.Glebas, F. (2009). Directing the Story. Burlington,MA: Focal Press.Guber, P. (2011). Tell to Win: Connect, Persuade,and Triumph with the Hidden Power of Story.New York, NY: Crown Business.Olson, R. (2009). Dont Be Such a Scientist:Talking Substance in an Age of Style.Washington, DC: IslandPress.
  31. 31. Artis, A. Q. (2008). The Shut Up and ShootDocumentary Guide. Burlington, MA: FocalPress.Clark, R. C., & Mayer, R. E. (2008). E-Learningand the Science of Instruction (2nd ed.). SanFrancisco, CA: Pfeiffer.Erickson, G., Tulchin, H., & Halloran, M.(2010). The Independent Film ProducersSurvival Guide (3rd ed.). New York, NY:Schirmer Trade Books.
  32. 32. Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN:Bascom Hill Publishing Group.Zinsser, W. (2006). On Writing Well (30th ed.).New York, NY: HarperCollins Publishers.
  33. 33. Hubbard, D. W. (2010). How to MeasureAnything: Finding the Values of Intangibles inBusiness (2nd ed.). Indianapolis, IN: Wiley.Russell, M. A. (2011). Mining the Social Web.Sebastopol, CA: OReilly Media Inc.

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