SQL Saturday 79 Enterprise Data Mining for SQL Server 2008 R2

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This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.

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SQL Saturday 79 Enterprise Data Mining for SQL Server 2008 R2

  1. 1. MarkTab.Net for SQL Saturday 79 8/13/2011 ENTERPRISE DATA MINING WITH SQL SERVER Mark Tabladillo Ph.D. Microsoft MVP MarkTab Consulting http://marktab.com SQL Saturday 79 – South Florida -- July 7, 2011 Abstract This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speakers past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsofts Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS. 2 1
  2. 2. MarkTab.Net for SQL Saturday 79 8/13/2011 About Mark Tabladillo • 20 Years in Atlanta, Georgia • Consulting since 1998; Incorporated 2003 • Part-Time Faculty at University of Phoenix • SAS and Microsoft Expert • Presenter since 1998 at conferences like Microsoft TechEd and SAS Global Forum • Taught statistics at undergraduate and graduate level • Blog: http://marktab.net @MarkTabNet 3 Enterprise 2
  3. 3. MarkTab.Net for SQL Saturday 79 8/13/2011 Enterprise Challenge Enterprise Challenge 3
  4. 4. MarkTab.Net for SQL Saturday 79 8/13/2011 Enterprise Challenge Enterprise Challenge 4
  5. 5. MarkTab.Net for SQL Saturday 79 8/13/2011 Data Mining Definitions Phrase Goal “Data Mining” Inform actionable decisions “Machine Learning” Determine best performing algorithm 5
  6. 6. MarkTab.Net for SQL Saturday 79 8/13/2011 SQL Server 2008 R2 Server Physical Architecture • http://msdn.microsoft.com/en- us/library/ms174776.aspx 6
  7. 7. MarkTab.Net for SQL Saturday 79 8/13/2011 Server Logical Architecture • http://msdn.microsoft.com/en-us/library/ms174587.aspx Outline • Contoso Retail and Fundamentals • Enterprise-Level Data Mining Demo for SQL Server • What is my next step? 7
  8. 8. MarkTab.Net for SQL Saturday 79 8/13/2011 What is Contoso Retail? • Demonstration dataset for SQL Server Database Engine and Analysis Services • http://www.microsoft.com/downloads/en/details.aspx?displ aylang=en&FamilyID=868662dc-187a-4a85-b611- b7df7dc909fc What are the fundamentals? •Readin’ (reading) •‘Riting (writing) •‘Rithmetic (arithmetic) 8
  9. 9. MarkTab.Net for SQL Saturday 79 8/13/2011 What Enterprise Tools support Data Mining? • SQL Server Management Studio (SSMS) • Business Intelligence Development Studio (BIDS) • SQL Server Integration Services (SSIS) • PowerShell version 2 Contoso Retail: Enterprise Data Mining Demonstration 9
  10. 10. MarkTab.Net for SQL Saturday 79 8/13/2011 Documentation • Data Mining Structures • http://msdn.microsoft.com/en-us/library/cc645741.aspx • http://msdn.microsoft.com/en-us/library/ms174757.aspx •Data Mining Models • http://msdn.microsoft.com/en-us/library/cc645779.aspx What is my next step? • SQL Server 2008 R2 Enterprise (includes database engine, Analysis Services, SSMS and BIDS) • http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx • Microsoft Office 2010 Professional • http://office.microsoft.com/en-us/try • PowerShell 2.0 • http://support.microsoft.com/kb/968929 • Data Mining Portal and Blog • http://www.marktab.net 10
  11. 11. MarkTab.Net for SQL Saturday 79 8/13/2011 11
  12. 12. MarkTab.Net for SQL Saturday 79 8/13/2011 Conclusion • Data mining leaders can tackle enterprise data mining challenges with • SQL Server Management Studio • Business Intelligence Development Studio • PowerShell version 2 • Become leaders of leaders of leaders 12
  13. 13. MarkTab.Net for SQL Saturday 79 8/13/2011 Where Can I Find More Information? • http://marktab.net Data Mining Resource • http://marktab.net/datamining Data Mining Blog • http://sqlserverdatamining.com SQL Server Data Mining • http://technet.microsoft.com Microsoft’s TechNet Graphics • Ship graphics Copyright © 1995-2006 Nova Development and its licensors. All rights reserved. Used with permission. 13

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