Social Marketing 201306

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Are you looking to create more stability in your professional future in uncertain economic times? Developing a social media platform is a challenge for highend professionals and consultants. The presenter has established a blog (http://marktab.net), cofounded an online journal, become a paid video presenter, secured a spot at Microsoft TechEd, and earned credit toward his first Microsoft MVP. This presentation introduces the basic elements for 2013 of a successful web strategy. The presenter shares his own statistics and first-hand experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

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Social Marketing 201306

  1. 1. Social Marketing in 2013 for Microsoft Professionals Mark Tabladillo, Ph.D. (MVP, MCAD .NET, MCITP, MCT) PASS SQL Saturday #229 South Florida June 29, 2013
  2. 2. Networking Interactive
  3. 3. About MarkTab Training and Consulting with http://marktab.com Data Mining Resources and Blog at http://marktab.net Twitter @marktabnet
  4. 4. How to Develop a Successful Social Media Strategy 1 • The Science of Personal Focus 2 • How to Choose Social Media Partners 3 • How to Apply Science
  5. 5. A Scientific ModelW. Edwards Deming Plan Do Study Act
  6. 6. How To Apply PDSA Develop a Plan Do (Follow) the Plan Study the Plan Act on what you Learn
  7. 7. MarkTab Mission: Define “Success” MarkTab.Net/MarkTab.Com: empowers and inspires executives, architects and developers (WHO) with insights from data mining, predictive analytics and business intelligence (WHAT) to make actionable decisions (WHY)
  8. 8. Exercise on Discovering Your Focus
  9. 9. How to Develop a Successful Social Media Strategy 1 • The Science of Personal Focus 2 • How to Choose Social Media Partners 3 • How to Apply Science
  10. 10. How to Choose Social Media Partners 1. Where is the crowd? <Physical Model> 2. Where are the thought leaders? <Physical Model, Logical Model>
  11. 11. MarkTab Physical Map Website; WordPress Twitter SlideShare Linked In Facebook YouTube Publishing
  12. 12. Website http://marktab.com, http://marktab.net Domains: http://godaddy.com Hosting: http://godaddy.com http://bluehost.com Metrics: Bing, Google, Alexa Software: Dreamweaver, Photoshop Elements, FileZilla Microsoft Web Gallery: http://www.microsoft.com/web/gallery/
  13. 13. WordPress http://marktab.net/datamining Software: SnagIt, Adobe Photoshop Elements, (Mobile Apps)
  14. 14. SlideShare http://www.slideshare.net/marktab Software: PowerPoint, Adobe Acrobat
  15. 15. Twitter @marktabnet http://twitter.com/#!/MarkTabNet Software: Hoot Suite, Klout, (Mobile Apps)
  16. 16. Linked In Personal http://www.linkedin.com/in/marktab Corporate http://www.linkedin.com/company/marktab-consulting Groups – Draw on your Mission Statement Software: (Mobile Apps)
  17. 17. Facebook Personal Account A “Page” is Recommended for Businesses Software: (Mobile Apps)
  18. 18. You Tube http://youtube.com/marktabnet Software: PowerPoint, Camtasia Hardware: Lighting System, Digital Camera (HD Video); Bamboo Tablet SSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/speakers.aspx?id=281
  19. 19. Publishing Online Periodicals Co-Founder SolidQ Journal http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo Microsoft Community Articles http://msdn.microsoft.com/en-us/library/ee412262.aspx Microsoft Technical Support Forums http://social.msdn.microsoft.com/Forums/en-US/categories/ Software: PerfectIt, StyleWriter
  20. 20. MarkTab Logical Map 2013 Website; WordPress Twitter SlideShare Linked In Facebook YouTube Publishing
  21. 21. MarkTab Logical Map 2013 Website; WordPress Twitter SlideShare Linked In Facebook YouTube Publishing Search Engines Search Engines Search Engines Search Engines Search Engines Search Engines
  22. 22. How to Develop a Successful Social Media Strategy 1 • The Science of Personal Focus 2 • How to Choose Social Media Partners 3 • How to Apply Science
  23. 23. Limitations of Science Science Cannot Prove: Logic and Mathematics Metaphysical Truths Ethical Beliefs Aesthetic Judgments Science Itself However, Don’t Underestimate What Can be Measured
  24. 24. Strengthening Our Science The Scientific Method Discovering Your Strategy Consulting Legal Story Telling Video Publishing Social Media Metrics
  25. 25. Conclusion How To Develop a Social Media Strategy Learn and Refine how you apply the Scientific Method Create Physical and Logical Models of Current Social Media Choices Acknowledge the Limitations of Science, but Continue to Learn
  26. 26. The Scientific Method Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press. Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en- us/collaboration/fourthparadigm/ Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj
  27. 27. Discovering Your Strategy Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press. Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers. Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.
  28. 28. Consulting Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada: Entrepreneur Press. Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants. Hoboken, NJ: John Wiley & Sons, Inc. Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John Wiley & Sons, Inc.
  29. 29. Legal Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for Film and Television. Beverly Hills, CA: Silman-James Press. Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know. Berkeley, CA: Nolo.
  30. 30. Story Telling Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press. Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press. Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York, NY: Crown Business. Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style. Washington, DC: IslandPress.
  31. 31. Video Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal Press. Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.). San Francisco, CA: Pfeiffer. Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.
  32. 32. Publishing Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN: Bascom Hill Publishing Group. Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.
  33. 33. Social Media Metrics Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in Business (2nd ed.). Indianapolis, IN: Wiley. Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.

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