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.NET Development with Azure Machine Learning (AzureML) 
Mark Tabladillo PhD (Microsoft MVP, SAS Expert) 
Consultant SolidQ 
Seattle Business Intelligence –November 24, 2014
Entertainment: Pacman1981 in 2014 
https://www.youtube.com/watch?v=flfE-cX8qjM
Meet your neighbors
Mark Tab 
SQL Server MVP; SAS Expert 
Consulting 
Training 
Teaching 
Presenting 
Linked In 
@MarkTabNet
What is Azure ML?
Machine Learning / Predictive Analytics 
Vision Analytics 
Recommenda-tion engines 
Advertising analysis 
Weather forecasting for business planning 
Social network analysis 
Legal discovery and document archiving 
Pricing analysis 
Fraud detection 
Churn analysis 
Equipment monitoring 
Location-based tracking and services 
Personalized Insurance 
Machine learning & predictive analytics are core capabilities that are needed throughout your business
Microsoft Azure ML Intro 
https://www.youtube.com/watch?v=SJtNJepz-pM 
https://www.youtube.com/watch?v=6IEx9G8RwP4
Microsoft Azure Machine Learning 
Microsoft Azure Machine Learning, a fully-managed cloud service for building predictive analytics solutions, helps overcome the challenges most businesses have in deploying and using machine learning. 
How? By delivering a comprehensive machine learning service that has all the benefits of the cloud. 
Azure Ml brings together the capabilities of new analytics tools, powerful algorithms developed for Microsoft products like Xbox and Bing, and years of machine learning experience into one simple and easy-to-use cloud service.
How could data science apply? 
Let’s look at three companies
Telecommunications
Oil and Gas
Volkswagen Group
What 
Why 
How 
Relational Data Warehouse 
Store data in table; query faster; handles lots of transactions 
Dimensionalmodels; optimized reads; indexing 
Hadoop & HDInsight 
Storelarge amounts of data; unstructured data, flexible schemas 
Distributedcomputing; virtualization 
Tabular 
Fastad-hoc, flexible 
In-memory 
MultidimensionalOLAP 
Aggregations 
Storeaggregations; semanticmodel 
Data Mining & Machine Learning 
Predictions, descriptions,prescriptions 
Estimations; Query the model
Demos: Technical Overview of AzureML 
Empirical Technical Description
The Power of Cloud Machine Learning 
https://www.youtube.com/watch?v=z-lsheCYtug
Integration with R 
•Data scientists can bring their existing assets in R and integrate them seamlessly into their Azure ML workflows. 
•Using Azure ML Studio, R scripts can be operationalized as scalable, low latency web services on Azure in a matter of minutes! 
•Data scientists have access to over 400 of the most popular CRAN packages, pre-installed. Additionally, they have access to optimized linear algebra kernels that are part of the Intel Math Kernel Library. 
•Data scientists can visualize their data using R plotting libraries such as ggplot2. 
•The platform and runtime environment automatically recognize and provide extensibility via high fidelity bi-directional dataframeand schema bridges, for interoperability. 
•Developers can access common ML algorithms from R and compose them with other algorithms provided by the Azure ML platform. http://blogs.technet.com/b/machinelearning/archive/2014/09/17/ extensibility-and-r-support-in-the-azure-ml-platform.aspx
Blog 
http://blogs.technet.com/b/francesco_diaz/archive/2014/08/30/using-language-r- and-azure-machine-learning-to-load-data-from-azure-sql-database.aspx
Applications Development
SQL Server Data Mining: Analysis Services 
http://sqlserverdatamining.com
Data mining add-in for business analysts 
•Ease of use 
•Rich data mining 
•Scalable
Split Personality of SSAS 
SS 
SQL 
AS 
NoSQL
Data platform: SQL Server 2014 
Database Services 
SQL Server* SQL Azure* 
ReplicationSQL Azure Data Sync* 
Full Text & Semantic Search* 
Data Integration Services 
Integration Services* 
Master Data Services* 
Data Quality Services* 
StreamInsight* Project “Austin”* 
Analytical Services 
Analysis Services* 
Data Mining 
PowerPivot* 
Reporting Services 
Reporting Services* SQL Azure Reporting* 
Report Builder 
Power View*
What Enterprise Tools support SSAS? 
Data Mining 
SSMS 
SSIS 
PowerShell
SSAS Logical Architecture
SSAS Physical Architecture
Project Samples 
http://sqlserverdatamining.com
Path for Next Steps
People
Difference in Proportions Test 
Lexicon Based Sentiment Analysis 
Forecasting-Exponential Smoothing 
Forecasting -ETS+STL 
Forecasting-AutoRegressiveIntegrated Moving Average (ARIMA) 
Normal Distribution QuantileCalculator 
Normal Distribution Probability Calculator 
Normal Distribution Generator 
Binomial Distribution Probability Calculator 
Binomial Distribution QuantileCalculator 
Binomial Distribution Generator 
Multivariate Linear Regression 
Survival Analysis 
Binary Classifier 
Cluster Modeldatamarket.azure.com
Codeplex Project for AzureML 
http://azuremlexcel.codeplex.com/
Data Market: Sell Your Work 
https://datamarket.azure.com/browse?query=machine+learning 
https://datamarket.azure.com/dataset/aml_labs/anomalydetection
Free Tier: AzureML
Free Tier: AzureML
MarkTab Analysis for Gigaomhttp://research.gigaom.com/report/sector-roadmap-machine-learning-and-predictive-analytics/
Software 
Dreamspark(students); BizSpark(businesses) 
SQL Server 2014 Enterprise (includes database engine, Analysis Services, SSMS and SSDT) 
http://www.microsoft.com/en-us/server-cloud/products/sql-server/default.aspx 
Microsoft Office 
http://office.microsoft.com/en-us/ 
Primer on Power BI --MarkTab 
http://blogs.msdn.com/b/mvpawardprogram/archive/2014/08/04/primer-on-power-bi-business- intelligence.aspx
Resources 
Machine Learning Blog http://blogs.technet.com/b/machinelearning/ 
Forum http://social.msdn.microsoft.com/forums/azure/en- US/home?forum=MachineLearning 
SQL Server Data Mining http://sqlserverdatamining.com 
MarkTab http://marktab.net
Organizations 
Professional Association for SQL Server http://www.sqlpass.org 
PASS Business Analytics Conference http://www.passbaconference.com
PASS Data Science (virtual chapter)
Data 
Go Get It
Abstract 
Azure Machine Learning provides enterprise-class machine learning and data mining to the cloud. This presenter will cover 1) what AzureML is, 2) technical overview of AzureML for application development, 3) a reminder to consider SQL Server Data Mining, and 4) a recommend path for resources and next steps.

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AzureML Development, Data Mining and Next Steps

  • 1. .NET Development with Azure Machine Learning (AzureML) Mark Tabladillo PhD (Microsoft MVP, SAS Expert) Consultant SolidQ Seattle Business Intelligence –November 24, 2014
  • 2. Entertainment: Pacman1981 in 2014 https://www.youtube.com/watch?v=flfE-cX8qjM
  • 4. Mark Tab SQL Server MVP; SAS Expert Consulting Training Teaching Presenting Linked In @MarkTabNet
  • 6. Machine Learning / Predictive Analytics Vision Analytics Recommenda-tion engines Advertising analysis Weather forecasting for business planning Social network analysis Legal discovery and document archiving Pricing analysis Fraud detection Churn analysis Equipment monitoring Location-based tracking and services Personalized Insurance Machine learning & predictive analytics are core capabilities that are needed throughout your business
  • 7. Microsoft Azure ML Intro https://www.youtube.com/watch?v=SJtNJepz-pM https://www.youtube.com/watch?v=6IEx9G8RwP4
  • 8. Microsoft Azure Machine Learning Microsoft Azure Machine Learning, a fully-managed cloud service for building predictive analytics solutions, helps overcome the challenges most businesses have in deploying and using machine learning. How? By delivering a comprehensive machine learning service that has all the benefits of the cloud. Azure Ml brings together the capabilities of new analytics tools, powerful algorithms developed for Microsoft products like Xbox and Bing, and years of machine learning experience into one simple and easy-to-use cloud service.
  • 9. How could data science apply? Let’s look at three companies
  • 13.
  • 14. What Why How Relational Data Warehouse Store data in table; query faster; handles lots of transactions Dimensionalmodels; optimized reads; indexing Hadoop & HDInsight Storelarge amounts of data; unstructured data, flexible schemas Distributedcomputing; virtualization Tabular Fastad-hoc, flexible In-memory MultidimensionalOLAP Aggregations Storeaggregations; semanticmodel Data Mining & Machine Learning Predictions, descriptions,prescriptions Estimations; Query the model
  • 15.
  • 16. Demos: Technical Overview of AzureML Empirical Technical Description
  • 17. The Power of Cloud Machine Learning https://www.youtube.com/watch?v=z-lsheCYtug
  • 18. Integration with R •Data scientists can bring their existing assets in R and integrate them seamlessly into their Azure ML workflows. •Using Azure ML Studio, R scripts can be operationalized as scalable, low latency web services on Azure in a matter of minutes! •Data scientists have access to over 400 of the most popular CRAN packages, pre-installed. Additionally, they have access to optimized linear algebra kernels that are part of the Intel Math Kernel Library. •Data scientists can visualize their data using R plotting libraries such as ggplot2. •The platform and runtime environment automatically recognize and provide extensibility via high fidelity bi-directional dataframeand schema bridges, for interoperability. •Developers can access common ML algorithms from R and compose them with other algorithms provided by the Azure ML platform. http://blogs.technet.com/b/machinelearning/archive/2014/09/17/ extensibility-and-r-support-in-the-azure-ml-platform.aspx
  • 21. SQL Server Data Mining: Analysis Services http://sqlserverdatamining.com
  • 22. Data mining add-in for business analysts •Ease of use •Rich data mining •Scalable
  • 23. Split Personality of SSAS SS SQL AS NoSQL
  • 24. Data platform: SQL Server 2014 Database Services SQL Server* SQL Azure* ReplicationSQL Azure Data Sync* Full Text & Semantic Search* Data Integration Services Integration Services* Master Data Services* Data Quality Services* StreamInsight* Project “Austin”* Analytical Services Analysis Services* Data Mining PowerPivot* Reporting Services Reporting Services* SQL Azure Reporting* Report Builder Power View*
  • 25. What Enterprise Tools support SSAS? Data Mining SSMS SSIS PowerShell
  • 29. Path for Next Steps
  • 31. Difference in Proportions Test Lexicon Based Sentiment Analysis Forecasting-Exponential Smoothing Forecasting -ETS+STL Forecasting-AutoRegressiveIntegrated Moving Average (ARIMA) Normal Distribution QuantileCalculator Normal Distribution Probability Calculator Normal Distribution Generator Binomial Distribution Probability Calculator Binomial Distribution QuantileCalculator Binomial Distribution Generator Multivariate Linear Regression Survival Analysis Binary Classifier Cluster Modeldatamarket.azure.com
  • 32. Codeplex Project for AzureML http://azuremlexcel.codeplex.com/
  • 33. Data Market: Sell Your Work https://datamarket.azure.com/browse?query=machine+learning https://datamarket.azure.com/dataset/aml_labs/anomalydetection
  • 36. MarkTab Analysis for Gigaomhttp://research.gigaom.com/report/sector-roadmap-machine-learning-and-predictive-analytics/
  • 37. Software Dreamspark(students); BizSpark(businesses) SQL Server 2014 Enterprise (includes database engine, Analysis Services, SSMS and SSDT) http://www.microsoft.com/en-us/server-cloud/products/sql-server/default.aspx Microsoft Office http://office.microsoft.com/en-us/ Primer on Power BI --MarkTab http://blogs.msdn.com/b/mvpawardprogram/archive/2014/08/04/primer-on-power-bi-business- intelligence.aspx
  • 38. Resources Machine Learning Blog http://blogs.technet.com/b/machinelearning/ Forum http://social.msdn.microsoft.com/forums/azure/en- US/home?forum=MachineLearning SQL Server Data Mining http://sqlserverdatamining.com MarkTab http://marktab.net
  • 39. Organizations Professional Association for SQL Server http://www.sqlpass.org PASS Business Analytics Conference http://www.passbaconference.com
  • 40. PASS Data Science (virtual chapter)
  • 42.
  • 43.
  • 44. Abstract Azure Machine Learning provides enterprise-class machine learning and data mining to the cloud. This presenter will cover 1) what AzureML is, 2) technical overview of AzureML for application development, 3) a reminder to consider SQL Server Data Mining, and 4) a recommend path for resources and next steps.