Social Media Starter Kit: Enterprise Edition with Amber Naslund


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Slides used during the introNetworks sponsoered webinar between CEO Mark Sylvester and Wed Strategist Amber Naslund. Original aired 2/118/2010 - Replay of the webinar available at

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Social Media Starter Kit: Enterprise Edition with Amber Naslund

  1. 1. introNetworks Webinar Series<br />”The Social Media Starter Kit:Enterprise Edition&quot;<br />Conversation with<br />Amber Naslund<br />Thursday, February 18th, 9 am Pacific<br />Sponsored by introNetworks<br />‘We transform businesses with smart social networks’<br />
  2. 2. Chat Live<br />Have a Twitter Acct?<br /><ul><li> Yes, great!
  3. 3. If not, create one at, it takes 2 minutes, we’ll wait…
  4. 4. Tweetchat Room
  5. 5. Hashtag #introChat</li></ul>If you have a Google Wave address, send email to Bob Roan so that he can invite you to the introChat Wave<br /><br />Ask Questions!<br /><ul><li> Chat with others
  6. 6. We will monitor this room live during the webinar</li></li></ul><li> OUR GUEST<br /><ul><li> Amber Naslund
  7. 7. Director of Community, Radian6
  8. 8. Social Media Strategist
  9. 9. Blogs at
  10. 10. Recognition
  11. 11. Forbes’ 20 Best Social Media and Marketing Blogs By Women
  12. 12. PostRank’s top community management blog of 2009
  13. 13. AdAge Power 150
  14. 14. Mark Sylvester
  15. 15. CEO and Co-Founder of introNetworks, creators of smart social networks for employees, customers, prospects and partners
  16. 16. Built first network for TED Conference in 2003
  17. 17. Original founder of Wavefront Technologies, creators of Maya</li></ul>Amber Naslund<br />@ambercadabra<br /> MODERATOR<br />Mark Sylvester<br />@marksylvester<br />
  18. 18. The social media starter kit:Enterprise edition<br />
  19. 19. Bridges<br />1<br />Creating information paths and connections both internally and externally<br />Amber Naslund<br />@ambercadabra<br />Mark Sylvester<br />@marksylvester<br />
  20. 20. Hubs<br />2<br />Finding and defining<br />the key focus areas in<br />an organization that<br />need to touch social<br />media, either on the<br />front lines or behind<br />the scenes<br />Amber Naslund<br />@ambercadabra<br />Mark Sylvester<br />@marksylvester<br />
  21. 21. Humans<br />3<br />Addressing cultural<br />change, and<br />considering the roles<br />and characteristics of<br />people that can<br />steward a<br />community-driven<br />enterprise<br />Amber Naslund<br />@ambercadabra<br />Mark Sylvester<br />@marksylvester<br />
  22. 22. Frameworks<br />4<br />Considering and<br />engineering the tools,<br />infrastructure, and<br />resources required to<br />wire social media into<br />a company<br />Amber Naslund<br />@ambercadabra<br />Mark Sylvester<br />@marksylvester<br />
  23. 23. Insights<br />5<br />Understanding measurement (what it can and can&apos;t tell you), and the importance of using metrics to illustrate progress toward goals AND actually doing something with what you learn<br />Amber Naslund<br />@ambercadabra<br />Mark Sylvester<br />@marksylvester<br />
  24. 24. Thanks For Participating<br />To connect with our guest<br />Amber Naslund @ambercadabra<br /><br /><br />To connect with our host<br />Mark Sylvester @marksylvester / @intronetworks<br /><br />Webinar Replay – <br /> available at<br />Amber Naslund<br />@ambercadabra<br />Mark Sylvester<br />@marksylvester<br />
  25. 25. A word from intronetworksTake a Testdrive<br />
  26. 26. March18th<br />9 am Pacific<br />March Webinar<br />Special GuestAndy Kanefield<br />Author<br />Sponsored by<br />