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FROM TERMINATOR
TO INNOVATOR
Rebooting the Killer Robot
in Your Newsroom
@markstencel
KEY QUESTIONS
How can we innovate more
within the reality of our
current constraints?
KEY QUESTIONS
What does our audience
really want and expect from
us?
PERSONNEL
Who on our staff already
understands how to tell
stories digitally?
COVERAGE/AUDIENCE
Is there an audience for all
of our routine coverage?
Which stories can we stop
doing?
TOOLS + PROCESS
Which low-cost and open-
source tools can we use?
TOOLS + PROCESS
How can we create
"sandboxes" that work
around constraints of
existing systems?
ORGANIZATION
How can our experiments
help make a case for the
newsroom's tech Or staffing
needs?
ORGANIZATION
How can we retain and
share new know-how with
others in the Newsroom?
ORGANIZATION
How can we present and
promote our innovations to
excite our audience -- and
our sponsors?
MORE QUESTIONS
goatmustbefed.com
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Rebooting the Killer Robot in Your Newsroom

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A few questions that editors can ask that will short-circuit the usual automated responses that crush innovation in their newsrooms. Adapted from the findings of the Duke Reporter Labs' goatmustbefed.com.

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Rebooting the Killer Robot in Your Newsroom

  1. 1. FROM TERMINATOR TO INNOVATOR Rebooting the Killer Robot in Your Newsroom @markstencel
  2. 2. KEY QUESTIONS How can we innovate more within the reality of our current constraints?
  3. 3. KEY QUESTIONS What does our audience really want and expect from us?
  4. 4. PERSONNEL Who on our staff already understands how to tell stories digitally?
  5. 5. COVERAGE/AUDIENCE Is there an audience for all of our routine coverage? Which stories can we stop doing?
  6. 6. TOOLS + PROCESS Which low-cost and open- source tools can we use?
  7. 7. TOOLS + PROCESS How can we create "sandboxes" that work around constraints of existing systems?
  8. 8. ORGANIZATION How can our experiments help make a case for the newsroom's tech Or staffing needs?
  9. 9. ORGANIZATION How can we retain and share new know-how with others in the Newsroom?
  10. 10. ORGANIZATION How can we present and promote our innovations to excite our audience -- and our sponsors?
  11. 11. MORE QUESTIONS goatmustbefed.com

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