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FROM TERMINATOR
TO INNOVATOR
Rebooting the Killer Robot
in Your Newsroom
@markstencel
KEY QUESTIONS
How can we innovate more
within the reality of our
current constraints?
KEY QUESTIONS
What does our audience
really want and expect from
us?
PERSONNEL
Who on our staff already
understands how to tell
stories digitally?
COVERAGE/AUDIENCE
Is there an audience for all
of our routine coverage?
Which stories can we stop
doing?
TOOLS + PROCESS
Which low-cost and open-
source tools can we use?
TOOLS + PROCESS
How can we create
"sandboxes" that work
around constraints of
existing systems?
ORGANIZATION
How can our experiments
help make a case for the
newsroom's tech Or staffing
needs?
ORGANIZATION
How can we retain and
share new know-how with
others in the Newsroom?
ORGANIZATION
How can we present and
promote our innovations to
excite our audience -- and
our sponsors?
MORE QUESTIONS
goatmustbefed.com

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Rebooting the Killer Robot in Your Newsroom

Editor's Notes

  1. Two key questions....
  2. Broad -- but you can break them down into operational questions that you can act on
  3. Example: PolitiFact