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Mark Rusnak's Listing Presentation @ RE/MAX Allegiance


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Listing Presentation for Mark Rusnak @ RE/MAX Allegiance in Virginia Beach VA

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Mark Rusnak's Listing Presentation @ RE/MAX Allegiance

  1. 1. My ONLINE MARKETING PLAN ©2010 ® All rights reserved. rdc_listing presentation_full_011510_v2
  2. 2. REALTOR ® PROFILE 1 Mark A Rusnak RE/MAX ® Allegiance Loehmann’s Plaza 4000 Virginia Beach Blvd # 164 Virginia Beach, VA 23452 757-718-8865 Years in business = 20 Education = Associate Broker Designations = ABR, CDPE, CLHMS, e-Pro, SRES Organizations = NAR, VAR, HRRA, NARPM
  3. 3. COMMUNITY INVOLVEMENT <ul><li>Former Big Brother with Big Brothers & Big Sisters of Hampton Roads </li></ul><ul><li>Past President of Great Bridge Volunteer Fire Dep Station #5 – EMT-A </li></ul><ul><li>CHKD -Children's Hospital of the Kings Daughters </li></ul>2
  4. 4. TESTIMONIALS 4 “ I would recommend to anyone to do business with Mark Rusnak for either renting or buying as he really knows the Real Estate business and can help you every step of the way. People like Mark in the Real Estate business are rare so go ahead and give him a call, you won't be disappointed! Thanks for everything Mark”~Jessica Sheipe Virginia Beach, VA “ The day of &quot;close&quot; did present one significant problem. It potentially could have delayed our &quot;close&quot; by days. However, due to the resourceful coordinated efforts of Mark Rusnak, this problem was quickly remedied and &quot;close&quot; went according to schedule.” David J. Meaux Director, Clinical Reporting Sentara Health Management
  5. 5. HOW OUR OFFICE COMPARES: 5 <ul><li>RE/MAX ® Allegiance was ranked the #1 Selling RE/MAX ® Company for 2010 and the 27 th company in the US – by REAL Trends </li></ul><ul><li>RE/MAX agents make up less than 2 percent of real estate agents, but account for more than 12 percent of all agents' sales </li></ul><ul><li>In 2010, RE/MAX dominated national TV advertising, with a 59-percent Share of Voice, for viewers 25-54 </li></ul>
  6. 6. ASKING PRICE VS. SELLING PRICE 7 Price too low and you lose the value. Price too high and you lose the buyers. Strategically pricing your home to get it sold for the most money in the least amount of time
  7. 7. CRITICAL WEEKS WHEN A PROPERTY IS LISTED 8 Pricing correctly helps you strike a deal when there is more competition for your home .
  8. 8. PRICING VS. POTENTIAL BUYERS 9 Properly priced, you will have the possibility of many more buyers competing for your property.
  9. 9. IMPORTANCE OF PRICING ON ULTIMATE PRICE 10 I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value.
  10. 10. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. 12 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2009
  11. 11. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. Source: Conducted by DME, Inc. for ® Findings, April 2008 13 YES – 94.3% NO – 4.7%
  12. 12. 36% OF BUYERS FOUND A HOME VIA THE INTERNET – UP FROM 8% IN 2001 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2009 14
  13. 13. Signs 12% Print ads 2% Internet 36% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2009 15 2009: The internet is THREE TIMES as powerful as signs
  14. 14. 16 For illustrative purposes. Varies by broker and region. BEST OF ALL WORLDS I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS BUYERS SEARCH OUR LOCAL WEB SITE
  15. 15. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Source: comScore Media Metrix, November 2009 17 <ul><li>I focus on ® </li></ul><ul><li>where more consumers spend the most time </li></ul>
  16. 16. SOCIAL NETWORKING 18 The ® Facebook ® application is a non-intrusive way that I can keep my sphere apprised of your listing
  17. 17. Because ® has millions of listings… I will make yours stand out 19
  18. 18. What I do, produces Results! <ul><li>Reflective “For Sale” Signs </li></ul><ul><li>QR Codes & Text Call Capture </li></ul><ul><li>See Inside – Visual Tour sign riders & .mobi </li></ul><ul><li>Brochure Box with COLOR flyers & Quick Response Code </li></ul><ul><li>All Calls - Direct Dial to my to Cell Phone –not an assistant’s! </li></ul><ul><li>Professional Wide Angle Photography & Video! </li></ul><ul><li>Unprecedented Internet Exposure ! </li></ul>19
  19. 19. <ul><li>MOBILE BUYER MARKETING PLAN </li></ul><ul><li>Buyers driving through the neighborhood can: </li></ul><ul><li>- Find your home, get directions and a map </li></ul><ul><li>- Connect with me in one “click” to get details and make an appointment </li></ul><ul><li>Quick Response – QR Codes & Mobile internet site @ </li></ul>HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? 20 Buyers who already want this location find me through ® iPhone marketing.
  20. 20. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? <ul><li>• Enable your home to rise to the top of the search </li></ul><ul><li>above all other homes by adding more photos & Video </li></ul>21
  21. 21. <ul><li>• I Place my cell phone on multiple points to increase </li></ul><ul><li>buyer calls for your property with Buyer Assist opportunities </li></ul>HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? 22
  22. 22. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? <ul><li>• I will make your home stand out with a Professional Quality Photos, Virtual Tour & Video </li></ul>Over 100 million Americans watch videos on the internet every month 23 Source: comScore Media Metrix, Unique Users, November 2009
  23. 23. Locally, regionally, nationally and internationally FEATURED HOMES™ MARKETING SYSTEM SM 28 <ul><li>Move up buyers </li></ul><ul><li>First time homeowners </li></ul><ul><li>Local buyers </li></ul><ul><li>Relocation buyers </li></ul><ul><li>Investors </li></ul><ul><li>Foreign buyers </li></ul>
  24. 24. FEATURED HOMES™ MARKETING SYSTEM SM • I can make your home the first one buyers see 29
  25. 25. 30 FEATURED HOMES™ MARKETING SYSTEM SM • Triple the number of buyers who see your home
  26. 26. FEATURED HOMES™ MARKETING SYSTEM SM 31 • Exclusive position gets your home seen before all others
  28. 28. ONLINE LISTING PERFORMANCE REPORT 33 • Weekly tracking report shows how many buyers are looking at your home
  29. 29. MY CREDENTIALS 6 <ul><li>Licensed as an Associate Broker in Virginia </li></ul><ul><li>Certified Luxury Homes Marketing Specialist, CLHMS </li></ul><ul><li>Seniors Real Estate Specialist, SRES </li></ul><ul><li>Accredited Buyer Representative, ABR </li></ul><ul><li>Internet Marketing “e-Pro” </li></ul><ul><li>Certified Distressed Property Expert, CDPE </li></ul><ul><li>RE/MAX Hall of Fame Member </li></ul><ul><li>Over $75 Million Dollars in Career Sales </li></ul><ul><li>Selling Hampton Roads Since 1990. </li></ul><ul><li>Member in good standings with the National Association of Realtors, Virginia Association of Realtors & Hampton Roads Realtors Association </li></ul>
  30. 30. Licensed As an Associate Broker with the State of Virginia 6 <ul><li>Associate Broker - This advanced state license requires an additional 3 years of sales experience and education, as well as passing a more extensive licensing exam. Choosing to work with an agent who has obtained a broker’s license means you are getting a more educated and experienced agent </li></ul><ul><li>Hampton Roads Realtors Association (HRRA) - Ranked in the top 5% of agents achieving the “Circle of Excellence” Platinum Level and the 15 Year Longevity Award for continuous top production. These prestigious awards gain the respect and professional courtesy from my fellow agents, benefiting my clients with the mutual respect and the well developed relationships I’ve fostered over the past 20 years. </li></ul>
  31. 31. The RE/MAX ® Collection & Certified Luxury Homes Marketing Specialist - CLHMS 6 RE/MAX Associates who use the RE/MAX Collection program are specialists in high-end real estate.(3X the local average) Many pursue additional education, such as the Certified Luxury Home Marketing Specialist designation. Besides identifying the agent as a luxury home expert, the designation signifies a commitment to meeting the unique needs and expectations of high-end clients. Institute for Luxury Home Marketing members have successfully demonstrated their expertise in the luxury home and estate market by meeting strict performance requirements. Choose an agent with the CLHMS designation and you know he or she has a solid track record of helping affluent clients achieve their real estate goals.
  32. 32. Internet Marketing Professional e-Pro 6 This advanced certification, endorsed by the National Association of Realtors, requires an advanced understanding of the Internet empowered consumer. This certification keeps me on the cutting edge of technology and benefits my clients immensely.
  33. 33. Seniors Real Estate Specialist - SRES 6 SRES designees demonstrate requisite knowledge and expertise to counsel Senior clients through the major financial and lifestyle transitions involved in relocating, refinancing or selling a home. It is the only designation and marketing program specifically designed to serve Senior property owners.
  34. 34. Accredited Buyers Representative 6 <ul><li>This certification, endorsed by the National Association of Realtors, is obtained after completing additional training and education in representing buyer clients and their best interest in negotiations -- not only in price, but terms and other important details that help benefit the buyer clients </li></ul>
  35. 35. Certified Distressed Property Expert - CDPE 6 <ul><li>Certified Distressed Property Expert, ( CDPE ) - An Agent who has earned the CDPE Designation has dedicated their time and effort to understanding the distressed homeowners issues. </li></ul><ul><li>The CDPE Professional is an agent who understands the full range of solutions and is ready to help </li></ul>
  36. 36. 6 National Association of  Residential Property Managers ( NARPM ) The National Association of Residential Property Managers (NARPM®) is an association of real estate professionals who know first-hand the unique problems and challenges of managing single-family and small residential properties.  Put my 20+ Years Experience to work for you!
  37. 37. RE/MAX ® International Hall of Fame 6 Member of the RE/MAX Hall of Fame & 100% Club - The True Million Dollar Club! These are the elite agents within the RE/MAX organization nationally. You will benefit from my experiences and the referrals I have nurtured over the years of networking with other successful agents around the country.
  38. 38. My Client-First Philosophy 6   There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work.   That said, in my experience as a Virginia Beach real estate professional, I've also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs.   This &quot;client first&quot; philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I've found that the latest technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients.   So when you decide that you'd like to buy or sell a home in the Virginia Beach areas, please contact me .  
  39. 39. My Mission Statement 6 To provide the highest level of service, known to the industry for both my clients & customers. To help ease the stress and anxieties associated with moving across town or across the country. To earn the respect & loyalty of every client & Customer every day through honesty & Integrity. Therefore earning & maintaining the reputation as... “The Satisfaction Specialist”
  40. 40. Thank you for this opportunity! 1 Mark A Rusnak RE/MAX ® Allegiance Loehmann’s Plaza 4000 Virginia Beach Blvd # 164 Virginia Beach, VA 23452 757-718-8865 Years in business = 20 Education = Associate Broker Designations = ABR, CDPE, CLHMS, e-Pro, SRES Organizations = NAR, VAR, HRRA, NARPM