Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
This
Can Ch nge
Everything
iMedia Breakthrough
Summit 3/21/11
     Thoughts on
     Game Changers
     We’re Living and #i...
Three months ago I was planning on talking about
           Bieber as proof of Game-Changing via the Platform
Proprietary ...
The world changed by a hashtag in amplification,
     support, fund-raising and response


    #jan25                #SXSW4...
Game
Drivers
What’s
Working:
• Moore
• Metcalfe
• People




             + People
Right Since
Game
Drivers          1965
What’s
Working:
• Moore
• Metcalfe
• People




             + People
Right Since
Game
Drivers          1965
What’s
Working:
• Moore
• Metcalfe
• People




             + People
Game Drivers
     New Rules. No More:
     •Zero-Sum, Winner-Takes All
      Game Play
     •One-size Fits All Game Book
 ...
Game Changers
     •SOLOMO
     •Everyone’s a Maker
     •Gamification of Everything
     •Caring




Proprietary and Confid...
SOLOMO
    Credit: Kleiner Perkin’s John Doerr

    Not one platform but combination
    of them



Proprietary and Confide...
SOLOMO for
     • Shipments of smartphones & tablets will exceed
           desktops/laptops in 2011
     •    US mobile s...
Is All
Marketi
ng
Essenti
• Simple
  place to
  start for
  Brands
• Increase
  connection
  and
  relevance
• Can we
Foursqu
are &
America
nAustin, TX
•
  test during
  SXSW
• Spend $5
  get $5
• Option to
  donate $1
  for $5 of
  spend
•...
Foursqu
are &
America
nAustin, TX
•
  test during
  SXSW
• Spend $5
  get $5
• Option to
  donate $1
  for $5 of
  spend
•...
Everyone’s A
     Maker
    • Kickstarter
    • Shapeways
    • iMovie




Proprietary and Confidential ©2011 Schawk, Inc.
...
Fundin
   g an
   • Told it
     couldn’t be
     done
   • Informed
     of inferior
     unit-
     economics
   • Over-...
Fundin
   g an
   • Told it
     couldn’t be
     done
   • Informed
     of inferior
     unit-
     economics
   • Over-...
Fundin
   g an
   • Told it
     couldn’t be
     done
   • Informed
     of inferior
     unit-
     economics
   • Over-...
Small-
Batch
Makers
• Design
  idea in
  CAD
  software
• Launched
  in eStore
  with JIT
  Printing/
  manufactur
  ing
Change Everything Interviews in iMovie
Telling
a story
• Captured
  “man-on-
  the-street”
  style
  videos at
  SXSW to
 ...
Gamification
     of Everything
    • SocialGaming
    • News
    • Everyday Tasks




Proprietary and Confidential ©2011 Sc...
It’s
That
Social
Gaming is
bigger than:
• UK in daily
  participatio
  n
• US in
  monthly
  audience
• eMail in
  time sp...
Zynga
and
• Impacted
    nearly
    every KPI
    in retail:
•   Daypart
•   Frequency
•   Demograp
    hic
    diversifica...
The
Texas
Tribun
e’s
• Qrank App
• Integrates
  with
  Content
  Manageme
  nt System
• Trivia
  games
  around
Caring
    • SXSW & iMedia Summit
    • Dell
    • 8th Grader/It Gets Indie
    • Pepsi Refresh Everything



Proprietary ...
Proprietary and Confidential ©2011 Schawk, Inc.
All Rights Reserved                              20
Caring
as a
busine
Dell’s Social
Media
Listening
Command
Center by
the numbers:
• 7000
  trained
• 50-person
Good
                                 $50
for any
Noah                        $1   $25
Hornick, a
Palo Alto
8th-grader
dec...
Good
                                 $50
for any
Noah                        $1   $25
Hornick, a
Palo Alto
8th-grader
dec...
Refres
h for
• Launched
  and
  learned
• More votes
  than last
  election
• Latest
  developme    Shiv Singh & Panel
  n...
Discussion
    • Q&A?
    • Discussion


    • Connect: @MarkSilva
    • http://bit.ly/changeeverything


Proprietary and ...
Thank You
       Contributions
&
inspirations
from:
Trina

       Albus,
David
Armano,
Bonin
Bough,
Tim

       Brunelle,
...
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Apps and APIs for Brands-The New Creative by Oren Michels
Next
Upcoming SlideShare
Apps and APIs for Brands-The New Creative by Oren Michels
Next
Download to read offline and view in fullscreen.

Share

This Can Change Everything keynote

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

This Can Change Everything keynote

  1. 1. This Can Ch nge Everything iMedia Breakthrough Summit 3/21/11 Thoughts on Game Changers We’re Living and #imediasummit Expecting Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  2. 2. Three months ago I was planning on talking about Bieber as proof of Game-Changing via the Platform Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 2
  3. 3. The world changed by a hashtag in amplification, support, fund-raising and response #jan25 #SXSW4Japan #Pray4Japan
  4. 4. Game Drivers What’s Working: • Moore • Metcalfe • People + People
  5. 5. Right Since Game Drivers 1965 What’s Working: • Moore • Metcalfe • People + People
  6. 6. Right Since Game Drivers 1965 What’s Working: • Moore • Metcalfe • People + People
  7. 7. Game Drivers New Rules. No More: •Zero-Sum, Winner-Takes All Game Play •One-size Fits All Game Book •Objectifying Channels/ Technology •Excuses or barriers •Consumers Collaborators, Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 5
  8. 8. Game Changers •SOLOMO •Everyone’s a Maker •Gamification of Everything •Caring Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 6
  9. 9. SOLOMO Credit: Kleiner Perkin’s John Doerr Not one platform but combination of them Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  10. 10. SOLOMO for • Shipments of smartphones & tablets will exceed desktops/laptops in 2011 • US mobile searches grew 4X last year • Google forecasts 16% 2011 searches will be mobile • Google says 1 in 3 mobile searches are local • Converts like crazy: after searching for a local business, 61% of users called and 59% visited • 74% of consumers have purchased as result of using smartphone while shopping • 79% of marketers don’t have mobile optimized sites Credit: Mary Meeker @Google’s Think Mobile 2/10/11 http://www.youtube.com/watch?v=sZO9e1wV23U Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 8
  11. 11. Is All Marketi ng Essenti • Simple place to start for Brands • Increase connection and relevance • Can we
  12. 12. Foursqu are & America nAustin, TX • test during SXSW • Spend $5 get $5 • Option to donate $1 for $5 of spend • Redemptio
  13. 13. Foursqu are & America nAustin, TX • test during SXSW • Spend $5 get $5 • Option to donate $1 for $5 of spend • Redemptio
  14. 14. Everyone’s A Maker • Kickstarter • Shapeways • iMovie Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  15. 15. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days • Buyers are http://kck.st/ifapplemadewatches
  16. 16. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days • Buyers are http://kck.st/ifapplemadewatches
  17. 17. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days $25 • Buyers are $75 http://kck.st/ifapplemadewatches $50
  18. 18. Small- Batch Makers • Design idea in CAD software • Launched in eStore with JIT Printing/ manufactur ing
  19. 19. Change Everything Interviews in iMovie Telling a story • Captured “man-on- the-street” style videos at SXSW to accompany this presentatio n • Edited in Watch the video: http://bit.ly/changeeverything
  20. 20. Gamification of Everything • SocialGaming • News • Everyday Tasks Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  21. 21. It’s That Social Gaming is bigger than: • UK in daily participatio n • US in monthly audience • eMail in time spent
  22. 22. Zynga and • Impacted nearly every KPI in retail: • Daypart • Frequency • Demograp hic diversificat ion • Basket mix • Favorabilit
  23. 23. The Texas Tribun e’s • Qrank App • Integrates with Content Manageme nt System • Trivia games around
  24. 24. Caring • SXSW & iMedia Summit • Dell • 8th Grader/It Gets Indie • Pepsi Refresh Everything Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  25. 25. Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 20
  26. 26. Caring as a busine Dell’s Social Media Listening Command Center by the numbers: • 7000 trained • 50-person
  27. 27. Good $50 for any Noah $1 $25 Hornick, a Palo Alto 8th-grader decided to do something to improve things for http://kck.st/itgetsindie
  28. 28. Good $50 for any Noah $1 $25 Hornick, a Palo Alto 8th-grader decided to do something to improve things for http://kck.st/itgetsindie
  29. 29. Refres h for • Launched and learned • More votes than last election • Latest developme Shiv Singh & Panel nts http://bit.ly/pepsirfrsh announced Bonin Bough & Panel http://bit.ly/pepsirfrshbonin
  30. 30. Discussion • Q&A? • Discussion • Connect: @MarkSilva • http://bit.ly/changeeverything Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  31. 31. Thank You Contributions
&
inspirations
from:
Trina
 Albus,
David
Armano,
Bonin
Bough,
Tim
 Brunelle,
Pete
Cashmore,
Brett
Crosby,
Matt
 Dickman,
Frank
Eliasan,
Tarah
Feinberg,
Kate
 Hayden,
Jamal
Henderson,
Noah
Hornick,
 Joseph
Jaffe,
Guy
Kawasaki,
Lou
Kerner,
Dave
 Knox,
Charlene
Li,
Tilly
McLain,
Mary
Meeker,
 Jeff
Minsky,
Flynn
Nicholas,
Shiv
Singh,
Reeve
 Thompson,
Jennifer
Van
Grove,
AJ
Vaynerchuk,
 Gary
Vaynerchuk,
Scott
Wilson,
Ben
Wirz Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved

Views

Total views

1,383

On Slideshare

0

From embeds

0

Number of embeds

4

Actions

Downloads

12

Shares

0

Comments

0

Likes

0

×