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This Can Change Everything keynote

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This Can Change Everything keynote

  1. 1. ThisCan Ch ngeEverythingiMedia BreakthroughSummit 3/21/11 Thoughts on Game Changers We’re Living and #imediasummit ExpectingProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
  2. 2. Three months ago I was planning on talking about Bieber as proof of Game-Changing via the PlatformProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 2
  3. 3. The world changed by a hashtag in amplification, support, fund-raising and response #jan25 #SXSW4Japan #Pray4Japan
  4. 4. GameDriversWhat’sWorking:• Moore• Metcalfe• People + People
  5. 5. Right SinceGameDrivers 1965What’sWorking:• Moore• Metcalfe• People + People
  6. 6. Right SinceGameDrivers 1965What’sWorking:• Moore• Metcalfe• People + People
  7. 7. Game Drivers New Rules. No More: •Zero-Sum, Winner-Takes All Game Play •One-size Fits All Game Book •Objectifying Channels/ Technology •Excuses or barriers •Consumers Collaborators,Proprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 5
  8. 8. Game Changers •SOLOMO •Everyone’s a Maker •Gamification of Everything •CaringProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 6
  9. 9. SOLOMO Credit: Kleiner Perkin’s John Doerr Not one platform but combination of themProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
  10. 10. SOLOMO for • Shipments of smartphones & tablets will exceed desktops/laptops in 2011 • US mobile searches grew 4X last year • Google forecasts 16% 2011 searches will be mobile • Google says 1 in 3 mobile searches are local • Converts like crazy: after searching for a local business, 61% of users called and 59% visited • 74% of consumers have purchased as result of using smartphone while shopping • 79% of marketers don’t have mobile optimized sites Credit: Mary Meeker @Google’s Think Mobile 2/10/11 http://www.youtube.com/watch?v=sZO9e1wV23UProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 8
  11. 11. Is AllMarketingEssenti• Simple place to start for Brands• Increase connection and relevance• Can we
  12. 12. Foursquare &AmericanAustin, TX• test during SXSW• Spend $5 get $5• Option to donate $1 for $5 of spend• Redemptio
  13. 13. Foursquare &AmericanAustin, TX• test during SXSW• Spend $5 get $5• Option to donate $1 for $5 of spend• Redemptio
  14. 14. Everyone’s A Maker • Kickstarter • Shapeways • iMovieProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
  15. 15. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days • Buyers arehttp://kck.st/ifapplemadewatches
  16. 16. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days • Buyers arehttp://kck.st/ifapplemadewatches
  17. 17. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days $25 • Buyers are $75http://kck.st/ifapplemadewatches $50
  18. 18. Small-BatchMakers• Design idea in CAD software• Launched in eStore with JIT Printing/ manufactur ing
  19. 19. Change Everything Interviews in iMovieTellinga story• Captured “man-on- the-street” style videos at SXSW to accompany this presentatio n• Edited in Watch the video: http://bit.ly/changeeverything
  20. 20. Gamification of Everything • SocialGaming • News • Everyday TasksProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
  21. 21. It’sThatSocialGaming isbigger than:• UK in daily participatio n• US in monthly audience• eMail in time spent
  22. 22. Zyngaand• Impacted nearly every KPI in retail:• Daypart• Frequency• Demograp hic diversificat ion• Basket mix• Favorabilit
  23. 23. TheTexasTribune’s• Qrank App• Integrates with Content Manageme nt System• Trivia games around
  24. 24. Caring • SXSW & iMedia Summit • Dell • 8th Grader/It Gets Indie • Pepsi Refresh EverythingProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
  25. 25. Proprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 20
  26. 26. Caringas abusineDell’s SocialMediaListeningCommandCenter bythe numbers:• 7000 trained• 50-person
  27. 27. Good $50for anyNoah $1 $25Hornick, aPalo Alto8th-graderdecided todosomething toimprovethings forhttp://kck.st/itgetsindie
  28. 28. Good $50for anyNoah $1 $25Hornick, aPalo Alto8th-graderdecided todosomething toimprovethings forhttp://kck.st/itgetsindie
  29. 29. Refresh for• Launched and learned• More votes than last election• Latest developme Shiv Singh & Panel nts http://bit.ly/pepsirfrsh announced Bonin Bough & Panel http://bit.ly/pepsirfrshbonin
  30. 30. Discussion • Q&A? • Discussion • Connect: @MarkSilva • http://bit.ly/changeeverythingProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
  31. 31. Thank You Contributions
&
inspirations
from:
Trina
 Albus,
David
Armano,
Bonin
Bough,
Tim
 Brunelle,
Pete
Cashmore,
Brett
Crosby,
Matt
 Dickman,
Frank
Eliasan,
Tarah
Feinberg,
Kate
 Hayden,
Jamal
Henderson,
Noah
Hornick,
 Joseph
Jaffe,
Guy
Kawasaki,
Lou
Kerner,
Dave
 Knox,
Charlene
Li,
Tilly
McLain,
Mary
Meeker,
 Jeff
Minsky,
Flynn
Nicholas,
Shiv
Singh,
Reeve
 Thompson,
Jennifer
Van
Grove,
AJ
Vaynerchuk,
 Gary
Vaynerchuk,
Scott
Wilson,
Ben
WirzProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved

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