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Learn to Target Millennials Through Your Content Marketing | Mark Seyforth

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Mark Seyforth identifies ways to target Millennials through your content marketing. Please visit MarkSeyforth.com to learn more.

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Learn to Target Millennials Through Your Content Marketing | Mark Seyforth

  1. 1. MARK SEYFORTH MILLENNIALS THROUGH CONTENT MARKETING LEARN TO TARGET
  2. 2. Don't sell to millennials. They tend to be distrustful of corporations and brands, thus the best way to court them is to use content marketing to inform, entertain, and offer value to one's readership.
  3. 3. Entrepreneurship and freelancing are considered to be two paths toward freedom. Writers and contract workers frequently seek out freelance opportunities, which allows ownership of their personal and professional time.
  4. 4. Hop on social media, so you engage with savvy, youthful social media users. Utilizing Instagram and Snapchat is a great way to produce, distribute, and syndicate content.
  5. 5. Ensure that everything that you create and share is mobile friendly. Millennials are always looking at their phones, and the best way to reach them is through their handheld devices. Make sure your site is mobile- friendly and complies with Google's minimum standards.
  6. 6. Offer quick solutions to frantic, impatient millennials. The need for instant gratification and millennial's ubiquitous access to technology means the best way to gain their loyalty is by providing information and rapid solutions.
  7. 7. Millennials are drawn to brands that demonstrate corporate social responsibility. Giving back to the community, investing in an important issue, donating to a specific cause, and volunteering with employees on the weekend can get these young clients in the door. Working eco- friendly things into the content will beckon them.
  8. 8. Leverage the power of personal brands in your content strategy. Institute user-submitted content within your campaign and you'll find that millennials will engage with your brand.
  9. 9. Narrow your engagement and focus in on your niche. If you do , you'll build more trust and nurture a greater customer base.
  10. 10. INTERESTED IN LEARNING MORE? PLEASE VISIT MARKSEYFORTH.COM

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