Voting and InformationA project on how voters find and use information          !     Group Members                Emily S...
{why voting} the problem   research process   research synthesis   summary   next stepsWhat Does “Luke” Think?Finding out ...
{why voting} the problem   research process   research synthesis   summary   next steps                                   ...
{why voting} the problem   research process     research synthesis     summary   next steps               What This Looks ...
{why voting} the problem   research process   research synthesis   summary   next stepsThe State of InformationSophisticat...
{why voting} the problem   research process   research synthesis       summary    next stepsWhy Voting?        People feel...
why voting    {the problem}   research process   research synthesis   summary   next stepsInformation Overload            ...
why voting   {the problem}   research process       research synthesis    summary         next stepsInformation in My Worl...
why voting   {the problem}    research process      research synthesis    summary   next stepsIdentifying a Problem Space ...
why voting    the problem   {research process}   research synthesis   summary   next stepsResearchMethods             User...
why voting   the problem   research process   {research synthesis}   summary   next stepsTarget Audience                  ...
why voting   the problem   research process   {research synthesis}   summary   next stepsHow People become “Voters”    Fam...
why voting    the problem   research process   {research synthesis}   summary   next stepsWhat People Want to be...       ...
why voting     the problem   research process   {research synthesis}   summary   next stepsDrawing Parallels             V...
why voting   the problem     research process   research synthesis   {summary} next stepsWhere We WorkMaking Information A...
why voting    the problem        research process        research synthesis              summary {next steps}Next StepsUnd...
Thank you.                 ?             Questions?
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Voting Presentation of Phase 2 - Synthesis

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Voting Presentation of Phase 2 - Synthesis

  1. 1. Voting and InformationA project on how voters find and use information ! Group Members Emily Sappington Kyree Holmes Mark Choi
  2. 2. {why voting} the problem research process research synthesis summary next stepsWhat Does “Luke” Think?Finding out the Political Stance of Pittsburgh’s Mayor Small Business ? 6 websites “I didn’t find out where he stands, I found a booklet and skimmed it... so I assume he is for small businesses.” Fracking ?? 14 websites “I guess I have an idea how he feels...it’s vague.” Public Transportation ??? 28 websites “I never got a definitive answer, just a town hall meeting.”
  3. 3. {why voting} the problem research process research synthesis summary next steps woah... ?
  4. 4. {why voting} the problem research process research synthesis summary next steps What This Looks Like: A Frustrating Process “It would be nice to spend more time getting to know a candidate, but a lot of times, information isn’t available, or hard to get, or I simply don’t have time to dig- and things change so rapidly.” -Online Survey “It gets frustrating to spend that much time con- centrating on candidates who are just full of it any- way. And generally the information you can find is too hard to synthesize and make relate to your life.” -Online Survey
  5. 5. {why voting} the problem research process research synthesis summary next stepsThe State of InformationSophisticated Extraneous InformationLanguage“ Pittsburgh Mayor LukeRavenstahl will not sign theCity Council bill calling fora referendum that wouldamend the City Charter toban gas extraction.” ? what?!?
  6. 6. {why voting} the problem research process research synthesis summary next stepsWhy Voting? People feel the need !! # ! ## & @ to be involved in the world, now!
  7. 7. why voting {the problem} research process research synthesis summary next stepsInformation Overload Excess Information Thousands of websites & documents, very few that are useful Unapproachable Vernacular Terms and jargon that the average person doesn’t understand Difficulty in Keeping Current Information changes too quickly to stay up-to-date
  8. 8. why voting {the problem} research process research synthesis summary next stepsInformation in My World hobbies policies triggers pastor spouses donors (Overwhelming) information information IN MY WORLD voting record dogs bathroom stalls sweater vests Uninformed and Uninvolved Voters Feelings of being overwhelmed by information leads people to give up and either vote uninformed or not at all.
  9. 9. why voting {the problem} research process research synthesis summary next stepsIdentifying a Problem Space policy perso nal impact voter understa nd barrie rs to voting how do th ey the sy ste m issu e details lack of k nowledge lack of c are Lack lack of tru st Transpare ncy lack of tim e sta nceof In fo rm atio n ability to fi nd sta nce Track character R ecord fo llo w thro ugh candidate
  10. 10. why voting the problem {research process} research synthesis summary next stepsResearchMethods User Enactment “What does Luke think?” Literature Review Articles Surveys 40 Participants Interviews Think Aloud Exercise Expert Intervew
  11. 11. why voting the problem research process {research synthesis} summary next stepsTarget Audience 18-24 Voter • TV • Radio • Internet “ You can’t become informed about everything. What you can ask of people is that they be aware and have an idea of the issues on hand or on a ballot.”
  12. 12. why voting the problem research process {research synthesis} summary next stepsHow People become “Voters” Family Influence “It would be hard for a Republican to marry into our family.” Socio Economic Influence “I grew up during the Vietnam war. My friends were being drafted and dying in the war.” Reaction “I voted in this election because there was a DA who was involved in a case against my friend.” Campaign “Rock the Vote”, Prop 8 (California)
  13. 13. why voting the problem research process {research synthesis} summary next stepsWhat People Want to be... Understood & Effect Change
  14. 14. why voting the problem research process {research synthesis} summary next stepsDrawing Parallels Voters Government Understood Policy “Is there a candidate out “When I see improvements in there who represents me?” my neighborhood, I have more confidence in the system. ” Effect Follow Change Through “I want it to mean some- “When we stopped the thing when I vote. ” Vietnam War, I felt my voice was heard. ”
  15. 15. why voting the problem research process research synthesis {summary} next stepsWhere We WorkMaking Information Accessible get involved Understood Change Informed Vote
  16. 16. why voting the problem research process research synthesis summary {next steps}Next StepsUnderstanding & Designing for our Users political polls don’t vote candidate ads news debates vote vote! make an informed decision media voter news campaigns learn more about the candidate friends & self-elected family search arguing reading talking searching sharing
  17. 17. Thank you. ? Questions?

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