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CONGRATULATIONS
GRADUATE!Eleven Reasons Why I Will Never Hire You.
+
by Mark O’Toole - PR & content at HB/EMA
CO
M
M
ENCEM
ENT
OVER.
THE
REAL
WORLD
AWAITS.
Bushy-tailed
and excited,
YOU YOUNG
GRADUATES
STORM THE
JOB BOARDS.
Never mind the color of your
parachute, some of you have
NO PARACHUTES AT ALL.
AND THAT CAN LEAD
TO A HARD LANDING.
Employers
know that
not all grads
are created
EQUAL.
Sometimes
we hire
people like
you into
entry-level
positions.
More often though, we don’t.
BECAUSE…
You are just not the right fit.
A more impressive candidate
captured our attention.
OR YOU ARE
SIMPLY A
VICTIM OF
SOME OTHER
RANDOM
EVENT OUT
OF YOUR
“I didn’t post
that picture.”
BUT TOO MANY OF YOU
WHO HAD THE SKILLS
AND CAPABILITIES TO
MAKE THE CUT OR GET
A SECOND INTERVIEW
BLEW IT.
YOURDISASTROUS
INTERVIEWINGSKILLS
BROUGHTYOUDOWN.
why?
Is it you?
YOUR
FAMILY
SUPPORT
SYSTEM?
YOUR
SCHOOL’S
CAREER
SERVICESSTAFF?
Whatever the reason,
there are consistent
themes as to why you
didn’t get the job.
This won’t be the first time you’ve heard
these and it won’t be the last, but as your
class flourishes shiny new resumes in front
of prospective employers, here are the top
reasons why I will never hire you.
YOUR RESUME IS
LONGER THAN THAT OF A
25-YEAR PROFESSIONAL.
1.
I appreciate your desire to
showcase your
classwork,
high school
accomplishments,
extracurricular
endeavors and your
three marketing
projects.
But I need to seeclarity and definition in what you present.
Make it RELEVANT, make it CONCISE, make it FOCUSED.
“AN
OVERLY
LONG
RESUME
DOES NOT
IMPRESS
ME.”
(A ridiculously short resume is equally
dangerous. Did you do anything besides attend class?)
YOU
DIDN’T
PREPARE FOR OUR INTERVIEW.
You’re probably a better
internet surfer than I am, so
why didn’t you spend a few
minutes gathering intelligence
about me or my business?
You didn’t look at my website.
You failed to check me out on
LinkedIn or Twitter.
You didn’t learn my pet peeves:
make eye contact; learn to hold
a conversation; give thoughtful
answers to difficult questions.
X
X
X
(I’M NOT ALWAYS
CONCERNED WITH
YOUR ACTUAL
ANSWER BUT
RATHER YOUR
COMPOSURE
AND THINKING
PROCESS WHEN
ANSWERING IT).
Q
U
E
S
TIO
N
S
3
.
LOOK UP QUESTIONS TO ASK ONLINE.
Find 30 questions
NO ONE HAS EVER ASKED ME.
“questions grads should ask in an interview”
SHOW ME
HOW YOU
GATHER
INFORMATION.
Do you want me to think
I’m going to have to
do the work for you,
or that you’ll show up
prepared every day?
?
YOU WROTE A
THANK YOU NOTE,
and only used it to thank me.
I ALSO ENJOYED OUR
TIME TOGETHER,
SO INSTEAD
OF JUST
THANKING ME,
ADD VALUE.
USE
YOUR
NOTE (email or
note/card are all fine
– nothing is not)
TO SHOW YOUR
PASSION FOR
THIS JOB.
Reflect upon
what you
learned
in the interview.
Confirm
why
you’re the
candidate
of my
dreams.
YOU
DRESSED
FOR
FAILURE.
MY WORKPLACE
IS CASUAL,
at least most of the time.
Many offices are
these days.
But you should not be for an interview.
Jeans, chinos, t-shirts, sund
ressesandotherclothing
you may wear to a weeken
d
cookoutoranightclub
(even a nice
on
e)w
on’tcutit.
I want to know what you’ll look like when I take you to see a client.
Show me that you understand this.
WHAT
YOU WANT
BUT WHEN YOU TELL ME THAT,
YOU’RE BASICALLY SAYING,
“PLEASE INVEST LOADS OF
TIMEANDMONEYINTOME,
AND MAYBE IT WILL HELP
MEFIGUREOUTTHATIWANT
TO DO SOMETHING ELSE.”
Convinceme
that you’ve
wanted
to
work
here
your whole
life.
YOURRESUMESHOULD
REINFORCEIT.
YOUR FOLLOW-UP
NOTE SHOULD
HAMMER THE
POINT HOME.
ajack,thejd
I’mnotlookingforajack-of-
all-trades.(IfIwere,thejob
postingwouldhavesaidso.)
Because I’m not
really into candidates
who won’t throw
themselves 100%
into the opportunity
at hand.
7.YOU DON’T GET
SOCIAL MEDIA
(BUT THINK YOU DO).
I DON’T EXPECT
YOU TO BE AN
EXPERT IN
ANYTHING
JUST GETTING
OUT OF
SCHOOL, BUT
YOUR RESUME
CLAIMS SOCIAL
MEDIA EXPERTISE.
Dumb Tweeter
@dumbtweeter
Your eight tweets in the last six months
are not signs of immersion. (And your
regular use of #heckyea isn’t effective.)
YOUR BLANK
PINTEREST
PAGE IS
LESS THAN
COMPELLING.
Spelling Tumblr
with an “e”
says something –
but not the
right thing.
Dabble in social while at school for sure.
Tell me
you have
exposure
to social
networks.
Just don’t try to
impress me with
“EXPERTISE”
THAT DOES NOT
EXIST YET.
YOU
DID’NT
PROOFREAD.
Didn’t
d grammar
spellings from y
me or cover let
can I expect yo
If you can’t eliminate
bad grammaror
misspellings from your
resume or cover letter,
how can I expect you
to write an error-free
report for a client?
YOU DON’THAVE A LINKEDIN PROFILE
LINKEDIN IS THE PLACE TO
SHOWCASE
YOUR PROFESSIONAL
SKILLS, EVEN IF THEY
ARE NASCENT
SET IT UP RIGHT
(there are lots of tips online
to help) and give it some love.
(or two or three).
DO AN INTERNSHIP
WHILE THIS IS MORE FOR THOSE
STILL IN SCHOOL THAN THOSE
JUST OUT, NOTHING MAKES YOU
MORE ATTRACTIVE TO ME THAN
KNOWING YOU’VE BEEN EXPOSED
TO A SIMILAR WORK ENVIRONMENT.
Internships also help you decide if my job represents
the right structure for you – saving us both time and agony
if it turns out you just don’t like what we do.
I get 50-100 resumes each
semester from new graduates.
Those with internships sit well
ahead of those without.
YOULACKEDPROFESSIONALCOURTESY!
You were TWO MINUTES LATE.
You LOOKED AWAY when you shook my hand
I INTRODUCED
YOU TO MY
COLLEAGUE
AND YOU DIDN’T
EVEN ASK HER
WHAT SHE DOES.
WHY?
WHY WOULD I WANT
TO EXPOSE YOU
TO MY CLIENTS?
YOU AND YOUR
FAMILY HAVE INVESTED
VAST AMOUNTS OF
TIME AND
MONEY INTO
GETTING
YOUR DIPLOMA.
IT’S A SMALL BIT OF EXTRA EFFORT TO MAKE SURE YOU DON’T RUIN YOUR CHANCES IN THE INTERVIEW.
I WILL HIRE SOMEONE – I JUST WON’T HIRE YOU.
1.	Make a right-sized resume – it’s a door-opener only,
not your one and only chance to get an interview.
2.	Interview prep makes you look like a rock star during
our conversation.
3.	 Ask really good questions in the interview. It matters.
4.	Use your promptly sent thank you note to reveal even more
awesome stuff about why you make sense for this job.
5.	 Dress up – it will make you feel better during our meeting.
6.	 Stay focused.
7.	Social media is mainstream but don’t overplay it until you
know where it fits, or doesn’t fit, in the job.
8.	 No typos!
9.	LinkedIn matters – you become searchable, findable
and professional.
10.	 Internships set you apart (and give you great stuff for bullet #1).
11.	 Practice hand-shaking at home!
Job hunting is like a job unto itself.
You will get it right, but you need to work at it.
Mark O’Toole is managing director of PR  content at HB/EMA, a B2B marketing and communications firm with
global clients in clean tech, medical tech and high tech. Despite the very true observations in the article above,
Mark has hired countless talented PR pros over the last 15 years. Reach Mark at motoole@mower.com
or on Twitter @markrotoole.
Design and layout courtesy of HB/EMA’s Matt Gustavsen  Christine Tesseo.
To learn more about HB/EMA’s branding, marketing and public relations expertise, please visit
www.hbagency.com or www.mower.com.
+

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