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The Future of Public Relations

Presentation to Virginia Commonwealth University Public Relations Student Society of America, April 18, 2009

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The Future of Public Relations

  1. 1. The Future of Public Relations Riding the Wave Virginia Commonwealth University April 18, 2009 Mark Rose InfluenceWave.com
  2. 2. Our conversation today • What is public relations? • Media trends – Rapid disintegration of traditional mass media – Elevation/acceptance of social media • The ‘new’ PR – filling the communication void • Skills needed for the ‘new’ PR • What You Can Do Now
  3. 3. What is public relations?
  4. 4. I Want My Blackberry
  5. 5. PR/Social Media Experiment
  6. 6. Current media trends • Rapid disintegration of traditional media • Rapid elevation and use of online news, info, resources • Democratization of news distribution – free, easy, self-perpetuating
  7. 7. Seattle P-I R.I.P. 3/16/2009
  8. 8. The New Seattle P-I 3/17/2009
  9. 9. Media Trends http://twitter.com/themediaisdying UK : Press Gazette closes : 3:32 PM Apr 15th AM radio station, 1050 CHUM has gone off the air : AM Apr 15th Chicago Tribune to cut 20% of staff : 11:12 AM Apr 14th PRESS-GAZETTE is closing : 7:18 PM Apr 6th http://graphicdesignr.net/papercuts
  10. 10. Journalists – now & future • Technologically adept – aggregators The new Seattle P-I: The operation won't have specific reporters, editors or producers -- all staff are expected to write, edit, take photos, shoot video and produce multimedia, according to Michelle Nicolosi, who will lead the site as executive producer. • Personalities – spokespeople for a topic on TV & web video
  11. 11. Elevation/acceptance of social media • 100 M videos on YouTube • 4 M articles on Wikipedia • 200 M blogs • 1 B tweets on Twitter • 200 M people on Facebook each month • Wikimedia Project - Wikipedia
  12. 12. The ‘New’ PR From ‘behind the curtain’ to front of the camera
  13. 13. The ‘New’ PR News Creation News Distribution • Web copy • Web site • SEO press release • Blog • Marketing material • Twitter • Research • Flickr (photo) • Presentations • YouTube (video) • Commentary • RSS (syndication) • Crisis reaction • Widgets Marriage of news creation + distribution
  14. 14. The ‘New’ PR Combining news & tips w/social media in email
  15. 15. Die! Press release! Die! Die! Die!
  16. 16. The ‘New’ News Distribution
  17. 17. Use All Channels
  18. 18. Develop Wikipedia Strategy
  19. 19. Skills Needed for the ‘New’ PR • Engage and experiment • Be ‘public’ in your relations • Brand yourself • Write for the web • Understand news creation and distribution
  20. 20. To Do Now • Get on LinkedIn http://www.linkedin.com/in/mrosepr
  21. 21. To Do Now • Participate in a Wiki Project/Edit http://en.wikipedia.org/wiki/User:Influencenyc
  22. 22. To Do Now • Socialize Ride the wave
  23. 23. Mark Rose Partner, Influence Consulting NYC Blog: PRBlogNews.com Twitter: markrose LinkedIn: mrosepr

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