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Social media is aplayground…            …play a little.These slides accompanied a talk tothe leadership team of MSD UK on9...
25 hours and 17 minutes.
I am on a drug. It‟s called Charlie Sheen.
“Social media is a subset of huge, which is still huge.” Spare us yet more hype!
Keep it simple.
What do you want to achieve?
We are talking to real people.
Plan not for the people youreach, but for the people that         they reach.
Think about your voice in    popular culture.
I am on a drug. Its called Charlie Sheen. Its notavailable because if you try it, you will die. Your  face will melt off a...
Our business is preservingand improving human life.
in-bed.info
In the 61 pages of the ABPICode of Conduct there is notone mention of „social media‟.
Do-tank not think-tank.
“If content is king, then   listening is queen.”
Thank you for listening.    ralphsmcintosh.com
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
Social media is a playground... play a little
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Social media is a playground... play a little

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A talk to the leadership team of MSD UK from 9 March 2011

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Social media is a playground... play a little

  1. 1. Social media is aplayground… …play a little.These slides accompanied a talk tothe leadership team of MSD UK on9 March 2011
  2. 2. 25 hours and 17 minutes.
  3. 3. I am on a drug. It‟s called Charlie Sheen.
  4. 4. “Social media is a subset of huge, which is still huge.” Spare us yet more hype!
  5. 5. Keep it simple.
  6. 6. What do you want to achieve?
  7. 7. We are talking to real people.
  8. 8. Plan not for the people youreach, but for the people that they reach.
  9. 9. Think about your voice in popular culture.
  10. 10. I am on a drug. Its called Charlie Sheen. Its notavailable because if you try it, you will die. Your face will melt off and your children will weep over your exploded body.
  11. 11. Our business is preservingand improving human life.
  12. 12. in-bed.info
  13. 13. In the 61 pages of the ABPICode of Conduct there is notone mention of „social media‟.
  14. 14. Do-tank not think-tank.
  15. 15. “If content is king, then listening is queen.”
  16. 16. Thank you for listening. ralphsmcintosh.com

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