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Digital +Work = ? 
We think technology shouldstart working on our behalf to   make the complex stuff    simple, and the time-    consuming st...
Gartner Hype  Cycle of Emerging Tech. 2012 
TechnologyTendency                 Time
We try to have a physicalprototype by the end of     the first week.          IDEO 
Mobile first services 
The merging of thedigital / physical      space 
Socialbusiness &social tools 
1.  Consider the social opportunity in    everything we do.2.  Engage in better conversations with more    consumers.3.  D...
THANK YOU FOR     LISTENINGmark@ralphsmcintosh.com twitter.com/markralphs  ralphsmcintosh.com 
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
Digital + Work = ?
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Digital + Work = ?

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This presentation covers:

How to cut through the technology hype.

Three big themes that are and will impact on workplace communication and collaboration.

One major underlying trend.

Published in: Technology
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Digital + Work = ?

  1. 1. Digital +Work = ? 
  2. 2. We think technology shouldstart working on our behalf to make the complex stuff simple, and the time- consuming stuff fast. Microsoft Office Labs
  3. 3. Gartner Hype Cycle of Emerging Tech. 2012 
  4. 4. TechnologyTendency Time
  5. 5. We try to have a physicalprototype by the end of the first week. IDEO 
  6. 6. Mobile first services 
  7. 7. The merging of thedigital / physical space 
  8. 8. Socialbusiness &social tools 
  9. 9. 1.  Consider the social opportunity in everything we do.2.  Engage in better conversations with more consumers.3.  Deliver personal experiences, be authentic, and earn trust.4.  Sharing is more important than control.5.  Define clear objectives from the outset.6.  Invest and commit to social presences.
  10. 10. THANK YOU FOR LISTENINGmark@ralphsmcintosh.com twitter.com/markralphs ralphsmcintosh.com 

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