Boston071013.Part1

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Boston071013.Part1

  1. 1. Re-inventing The Guardian Mark Porter SND Boston 13.10.07 Text
  2. 2. A bit of history…
  3. 3. 3
  4. 4. 5
  5. 5. 6
  6. 6. “A newspaper which will zealously enforce the principles of civil and religious liberty” Guardian propspectus, 1821 7
  7. 7. 8
  8. 8. Honesty 9
  9. 9. Honesty Integrity 10 9
  10. 10. Honesty Integrity Courage 11 9
  11. 11. Honesty Integrity Courage Fairness 12 9
  12. 12. Honesty Integrity Courage Fairness Duty to the reader and community 13 9
  13. 13. “The newspaper shall be conducted in the future on the same lines and in the same spirit as heretofore” Scott Trust statement, 1936 14
  14. 14. 15
  15. 15. Typography
  16. 16. HBL, Finland De Morgen, Belgium O Estado de Sao Paulo, Brazil New York Times, USA 39
  17. 17. Condensed
  18. 18. 45
  19. 19. Grid
  20. 20. Colour
  21. 21. Page elements
  22. 22. 56
  23. 23. Volume control 59
  24. 24. Photography 64
  25. 25. 65
  26. 26. 66
  27. 27. 67
  28. 28. Graphics 69
  29. 29. 70
  30. 30. 71
  31. 31. Pacing 72
  32. 32. The front page 74
  33. 33. 75
  34. 34. 81
  35. 35. 82
  36. 36. 96
  37. 37. “No compromise” “Perfect intellectual and aesthetic symmetry” “I’ve fallen in love”
  38. 38. 100
  39. 39. 103
  40. 40. 104
  41. 41. 105
  42. 42. 106
  43. 43. “Flat is the new up” 107
  44. 44. 108
  45. 45. 109
  46. 46. 110
  47. 47. 112
  48. 48. 113
  49. 49. 114
  50. 50. 117
  51. 51. 16.7m unique users 158.3m page impressions Webby award for online newspaper 2005, 2006, 2007 118
  52. 52. Guardian.co.uk: Top cities by unique users 1 London, England 2 Manchester, England 3 New York, New York, United States 4 Chicago, Illinois, United States 5 Birmingham, England 6 Atlanta, Georgia, United States 7 Toronto, Ontario, Canada 8 Los Angeles, California, United States 9 Houston, Texas, United States 10 Washington, District of Columbia, United States 11 Amsterdam, Netherlands 12 Sydney, Australia 13 Madrid, Spain 14 Dublin, Ireland 15 Edinburgh, Scotland 119
  53. 53. 120
  54. 54. 121
  55. 55. 123

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