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Key, comparative benefit claim Social Content That Converts

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Key, comparative benefit claim


Social proof, performance proof



Plain English features - succinct


CTA: trial, 60 second sign-up
Shows me what I’m buying



Fights for credibility - Simple
logos


Social proof: from Video to linger & connect
Visuals for every benefit
respected companies
active in online
communities Relevance: types of firm



Relevance: types, scale of use
Empathy: Relates my
problem back to me

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