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Key, comparative benefit claim Social Content That Converts


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Key, comparative benefit claim

Social proof, performance proof

Plain English features - succinct

CTA: trial, 60 second sign-up
Shows me what I’m buying

Fights for credibility - Simple

Social proof: from Video to linger & connect
Visuals for every benefit
respected companies
active in online
communities Relevance: types of firm

Relevance: types, scale of use
Empathy: Relates my
problem back to me