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Forrester Social Technographics Ladder Common Content That Converts

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Forrester Social Technographics Ladder

Common Tactics
Creators
Outreach to bloggers
Contests to solicit content
Encourage spoofing

Critics
Solicit comments
Encourage voting
Social bookmarking
Encourage forward to friend
Collectors
Offer RSS feeds
Snaggable Widgets
Download Podcasts
Joiners Viral videos/websites


Create groups & communities
Social applications
Spectators

Portable, original content
Optimize content findability

Inactives


Source: www.forrester.com/Groundswell/profile_tool.html

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