2010 Superbike World Championship Partnership


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The 2010 Superbike World Championship makes its return to Utah over the Memorial Day weekend with all the excitment intrinsic to motorsports. We invite you to utilize our extensive list of assets to your benefit with the Wasatch Mountains as your majestic backdrop, and the roar of the engines in your ears.

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2010 Superbike World Championship Partnership

  1. 1. Superbike World Championship USA Round<br />Miller Motorsports Park, UT, USA<br />Memorial Day weekend<br />May 29-31, 2010<br />Presentation to YOUR COMPANY<br />January 2010<br />Miller Motorsports Park<br />
  2. 2. Motorcycling is More Than Transportation…<br />…SBK Utah USA Round is More Than a Race<br />To Whom it May Concern, <br />Motorcycling is about much more than simple transportation – it’s a way of life. Similarly, the vision for Miller Motorsports Park’s 2010 Superbike World Championship Event goes way beyond racing – on Memorial Day Weekend, MMP is planning Utah’s biggest international sporting event of the year, and one of the most significant motorcycle events in the USA, period. <br />We hope that you will find our platform useful. We are eager to take the broad strokes we’ve painted here to initiate a dialogue that results in a fine-tuned marketing platform for your company. <br />-Bryan Miller<br />
  3. 3. The Vision Guiding Miller Motorsports Park’s <br />2010 Superbike World Championship Utah USA Round <br />1<br />2<br />3<br />Establish Significance<br />Fan Focused<br />Mutually Profitable<br />The most significant international sporting event in Utah in 2010, and one of the USA’s most significant motorcycle events. <br />Fan centric – for the majority of the projected 50k attendees, this will be their first time at MMP and SBK we want it to be positive.<br />A key metric of success, given the current economic climate, will be creating a positive and tangible ROI for all stakeholders. <br />
  4. 4. Ways Miller Motorsports Park and Your Company Can Help Each Other<br />Working together, as collaborative partners, we believe this event and MMP can help Your Company achieve the following: <br />Drive consumer traffic to retail outlets<br />Provide incentives for consumers to buy your products<br />Provide sales incentives you can use with your associates and customers<br />Provide benefits to your valued customers <br />Create awareness of Your Brands<br />Grow the sport by selling more motorcycles, developing new riders, and improving existing ones<br />Providing opportunities for your customers and consumers to engage in meaningful social and community events<br />
  5. 5. Joint Involvement / Collaboration / Partnership<br />MMP<br />Partnership Plan<br />Fan<br />YOU<br />Media<br />Media<br />Partnerships<br />Promotional<br />Partnerships<br />Deliver the<br />Experience<br /><ul><li> Media
  6. 6. Awareness
  7. 7. Reinforcement
  8. 8. Dealer Promo
  9. 9. Ticket Offer
  10. 10. In-store Promo
  11. 11. Experience
  12. 12. Entertainment
  13. 13. Excitement</li></li></ul><li>Partnership Plan<br />What are your objectives?… Let us use the pre-event media campaign to work on Your Company’s behalf<br />
  14. 14. Partnership Plan<br />What are your objectives?… Let us utilize our activation elements to drive sales of Your Products<br />
  15. 15. On-Site<br />TV Signage: One TV viewing signage position on track<br />Best 100’x200’ Space: Located in Paddock for Your display<br />Guest Experiences: Rides, Tours and more<br />Facility Signage: Enhanced visibility and signage within facility<br />Official Program Ad: Full page color ad in the official program <br />Customer Hospitality: Let us provide an experience to remember<br />Paddock Show: Time/space for Your Company’s content<br />PA Announcements/Super Video Screen Ads: event and/or season<br />Partnership Plan<br />What are your objectives?… Use our at-event assets to drive awareness and provide unforgettable experiences for your associates, customers and consumers<br />
  16. 16. Partnership Plan<br />Summary<br />
  17. 17. Associate Sponsor Opportunity<br />Please accept this invitation to be an Associate Sponsor<br />of the 2010 SBK Utah, USA Round (May 29-31, 2010)<br />Investment: $250,000.00<br />Promotional Support @ Your Company events through 6/1/10 (e.g. tradeshows)<br />Provide content for SBK Paddock Show<br />Media content (e.g. B-roll, photos, etc.)<br />Promotional offers extended to Your Company’s database<br />Co-Marketing of the SBK event in planned advertising through 6/1/10<br />A Comprehensive Title Sponsorship Opportunity is also available- Contact me for details<br />Mark Osmundson<br />Phone [435.277.8022]<br />E-Mail [mosmundson@MillerMotorsportsPark.com]<br />Address [2901 Sheep Lane, Tooele, Utah 84074<br />