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Doblin Ten Types Of Innovation™

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Doblin Ten Types Of Innovation™

  1. 1. Doblin - Ten Types of Innovation™ The Ten Types of Innovation™ Innovation Innovation Category Type Description of type Business example Finance 1 How you make money Dell revolutionized the personal computer business Business model by collecting money before the consumers PC model was even assembled and shipped (resulting in net positive working capital of seven to eight days). 2 How you join forces Consumer goods company Sara Lee realized that its Networks with other companies core competencies were in consumer insight, brand and for mutual benefit management, marketing and distribution. Thus it alliances divested itself of a majority of its mfg. operations and formed alliances with mfg. and supply chain partners. Process 3 How you support the Starbucks can deliver its profitable store/coffee Enabling companys core experience to customers because it offers better-than- process processes and market compensation and employment benefits to its workers store workers--usually part time, educated, professional, and responsive people. 4 How you create and Wal-Mart continues to grow profitably through core Core add value to your process innovations such as real-time inventory processes offerings management systems, aggressive volume/ pricing/ delivery contracts with merchandise providers, and systems that give store managers the ability to identify changing buyer behaviors in and respond quickly with new pricing and merchandising configurations. Offerings 5 How you design your The VW Beetle (in both its original and its newest form) Product core offerings took the market by storm, combining multiple dimensions performance of product performance. 6 How you link and/or Microsoft Office "bundles a variety of specific products Product provide a platform for (Word, Excel, PowerPoint, etc.) into a system designed system multiple products. to deliver productivity in the workplace. 7 How you provide An international flight on any airlines will get you to your Service value to customers intended designation. A flight on Singapore Airlines, and consumers however, nearly makes you forget that you are flying at beyond and around all, with the most attentive, respectful, and pampering pre- your products flight, in-flight and post-services you can imagine.http://www.doblin.com/ideas/TenTypesOverview.html (1 / 2)2007-03-06 오후 7:54:15
  2. 2. Doblin - Ten Types of Innovation™ Delivery 8 How you get your Legal problems aside, Martha Stewart has developed Channel offerings to market such a deep understanding of her customers that she knows just where to be (stores, TV shows, magazines, online, etc.) to drive huge sales volumes from a relatively small set of "home living" educational and product offerings. 9 How you Absolut conquered the vodka category on the strength of Brand communicate your a brilliant "theme and variations" advertising concept, offerings strong bottle and packaging design, and a whiff of Nordic authenticity. 10 How your customers Harley Davidson has created a worldwide community of Customer feel when they millions of customers, many of whom would describe experience interact with your "being a Harley Davidson owner" as a part of how they company and its fundamentally see, think, and feel about themselves. offerings Doblin Inc. 330 N. Wabash Ave., Suite 1300, Chicago IL 60611 USA phone 312 443 0800 fax 312 443 0567 home page info@doblin.comhttp://www.doblin.com/ideas/TenTypesOverview.html (2 / 2)2007-03-06 오후 7:54:16

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