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How BT uses social media with internal communication

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Mark Morrell
Mark Morrell

Understand BT and its culture better Know how BT’s intranet enables the use of social media Understand how BT communicates Know what social media tools are used in BT Know how they are used Understand what has been the impact

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How BT uses social media with internal communications Mark Morrell – BT Intranet manager http://markmorrell.wordpress.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A little bit about me……….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some things you might not know about BT...... ,[object Object],[object Object],[object Object],[object Object]
A little bit more about BT………. ,[object Object],[object Object],[object Object]
… .and BT’s culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A little bit about BT’s intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I use traditional communication channels to... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I use social media tools to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BT Today - our intranet newsdesk
BT today – your space
BT today RSS – you subscribe to your news
Blog Central – BT’s blogosphere
Blogging example
BTpedia – BT’s corporate wiki
BTpedia – wiki article example
Podcast Central – ‘show and tell’
Podcasting example
CEO online chats
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!  ,[object Object]

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How BT uses social media with internal communication