Digital media


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From email to podcasting and everything in between. Aimed primarily at journaists.

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  • Journalists have been using the Internet now for almost a decade. The branch perception seems to be that : as we have had access to the Internet for so long, then we must be able to use it. The younger generations have grown up with the Internet and therefore know how to use it. Both perceptions are deeply flawed. Just because you grow up in a society where motor cars are prevalent does not make you a driver. Journalists in general have a shockingly low level of mid-career further education. However unless your workforce is up to speed with the latest advances in your field then you are going to fall behind new players. The problem, whilst most obviously manifesting its self on the "factory floor" of the editorial rooms, is often to be found in management. Too many of the managers have no real idea about the serious and speedy changes in the information world they operate in. As Rupert Murdoch, who whatever your views on his politics may be has undoubtedly an extraordinary nose for business trends, said [ ] to a meeting of editors and publishers earlier this year, editors need:
  • Digital media

    1. 1. Digital media From email to podcasting and everything in between
    2. 2. Intro apply a digital mindset to a new set of challenges .
    3. 3. Intro
    4. 4. Traditional web <ul><li>Email </li></ul><ul><li>Discussion groups/chat </li></ul><ul><li>Web </li></ul>
    5. 5. ” New” net (web 2.0)‏ <ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Podcasting </li></ul><ul><li>Social networks </li></ul><ul><ul><li>Tags/thematics </li></ul></ul>
    6. 6. <ul><li>Two important processes </li></ul><ul><ul><li>Organise </li></ul></ul><ul><ul><li>Automate </li></ul></ul>
    7. 7. Mapping <ul><li>Who are the regulators/watchdogs? </li></ul><ul><ul><li>Regional </li></ul></ul><ul><ul><ul><li>Dep transport [] </li></ul></ul></ul><ul><ul><ul><li>OFSTED [ ] (email alerts) </li></ul></ul></ul><ul><ul><ul><li>OFCOM [] </li></ul></ul></ul><ul><ul><ul><li>DEFRA []( poultry register)‏ </li></ul></ul></ul><ul><ul><ul><li>Government Watchdogs Commissions and regulatory bodies Ombudsman UK List directory [] </li></ul></ul></ul><ul><ul><li>National </li></ul></ul><ul><ul><ul><li>Parliament </li></ul></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><ul><li>WHO avian flu </li></ul></ul></ul>
    8. 8. Mapping <ul><li>Automate </li></ul><ul><li> </li></ul>
    9. 9.
    10. 10. Mapping (email)‏
    11. 11. Mapping <ul><li>Which are the most important publications? </li></ul><ul><ul><li>Books, magazines, rapports, newspapers </li></ul></ul><ul><ul><li>Internet Public Library </li></ul></ul><ul><ul><li>British Library </li></ul></ul><ul><ul><li>Kiosk </li></ul></ul>
    12. 12. Mapping <ul><li>Think tanks </li></ul><ul><ul><li>World Directory of Think Tanks </li></ul></ul><ul><ul><li>Policy Institutes </li></ul></ul><ul><li>Where is the important research? </li></ul><ul><ul><li>Universities. [ universities worldwide , braintrack , Yahoo ] </li></ul></ul><ul><ul><li>Experts [ Alpha Galileo ] </li></ul></ul>
    13. 13. Mapping <ul><li>Statistics </li></ul><ul><ul><li>Social science </li></ul></ul><ul><ul><li>” hard” science </li></ul></ul><ul><ul><li>The National Audit Office [] </li></ul></ul><ul><ul><li>International organisations </li></ul></ul>
    14. 14. Email <ul><li>Organise </li></ul><ul><ul><li>Create a structure </li></ul></ul><ul><li>Automate </li></ul><ul><ul><li>Filter </li></ul></ul><ul><ul><li>Flag </li></ul></ul><ul><li>Save!! </li></ul>
    15. 15. Newsgroups <ul><li>Newsgroups (or usenet)‏ </li></ul><ul><ul><li>Monitor companies [ Ericson ] [ Nokia ] </li></ul></ul><ul><ul><li>Find (interview)subjects </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Faqs [Frequently Asked Questions] </li></ul></ul>
    16. 16. Discussion forums <ul><li>Discussion forums [definition] </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Subject specific groups </li></ul><ul><ul><li>[For ex. Autism Sweden group a yahoo grupp for families with autistic children in Sweden, or grups on AIDS ] Usually there is a search service built in [ yahoo MSN ]. </li></ul></ul>
    17. 17. Chat groups <ul><li>Chat portals </li></ul><ul><ul><li>Sunet </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>Deenas world </li></ul></ul>
    18. 18. Traditional search services The most popular search engines just now are Google [database] and Yahoo [catalogue]. MSN-search and Ask Jeeves should also be considered Then there are meta –search engines. For ex Dogpile , Mamma and Excite .
    19. 19. Vertical search engines <ul><li>Answers Searching </li></ul><ul><li>Computer Search Engines </li></ul><ul><li>Domain Searching </li></ul><ul><li>Financial Search Engines </li></ul><ul><li>Government Search </li></ul><ul><li>Invisible Web </li></ul><ul><li>Legal Search Engines </li></ul><ul><li>Mailing Lists </li></ul><ul><li>Medical Search Engines </li></ul><ul><li>Newsgroup Search </li></ul><ul><li>Science Search Engines </li></ul><ul><li>Shopping Search </li></ul><ul><li>Travel Search Engines </li></ul><ul><li>WAP Search Engines </li></ul><ul><li>Other Specialty Services </li></ul>Geo - eller subject specific search engines ( Vertical search engines )‏
    20. 20. New Search forms <ul><li>Clustering </li></ul><ul><ul><li>Groups hits around key words and concepts </li></ul></ul><ul><ul><li>Search results för ”grävande journalister&quot; are grouped around ”journalistik”, ”att kartlägga en person”, ”scoop” etc. [ like this ] </li></ul></ul>
    21. 21. New search services <ul><ul><li>Visual search engines </li></ul></ul><ul><ul><li>Shows results as a dynamic graphic with lines connecting relevant hits </li></ul></ul><ul><ul><li>Kartoo (needs Flash and will be slow). </li></ul></ul>
    22. 22. Personalised search engines <ul><li>Soople (personalizes Google)‏ </li></ul><ul><li>A9 (owned by Amazon)‏ </li></ul>
    23. 23. Agents <ul><li>News agents </li></ul><ul><ul><li>Google news , </li></ul></ul><ul><ul><ul><li>monitors Google News, looks through 4,500 continiously updated sources </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Yahoos version with its alert service. </li></ul></ul></ul><ul><ul><li>MSN news (RSS)‏ </li></ul></ul>
    24. 24. Problems <ul><li>Too much confidence </li></ul><ul><ul><li>In the Internet </li></ul></ul><ul><ul><ul><li>Everything is in the Internet </li></ul></ul></ul><ul><ul><li>In search engines </li></ul></ul><ul><ul><ul><li>Search engines can find everything </li></ul></ul></ul><ul><ul><ul><li>[Doc. types] </li></ul></ul></ul><ul><ul><ul><li>[databases –commercial][databases –” hidden web ”] </li></ul></ul></ul><ul><ul><li>In O N E search engine </li></ul></ul>
    25. 25. Problems <ul><ul><li>In yourself </li></ul></ul><ul><ul><ul><li>” of course I know how Google works” </li></ul></ul></ul><ul><ul><ul><ul><li>And OR or </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stop word </li></ul></ul></ul></ul><ul><ul><ul><ul><li>filtering </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Similar Pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google ranking / Google bombing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>truncation and ” stemming ” </li></ul></ul></ul></ul>
    26. 26. Problems <ul><li>Synonyms </li></ul><ul><ul><li>The information provider defines the search terms, not the researcher </li></ul></ul><ul><li>Force of habit </li></ul><ul><ul><li>I have always done it like this </li></ul></ul>
    27. 27. ” New” net - web 2.0 <ul><li>Blog </li></ul><ul><li>RSS </li></ul><ul><li>Podcasting </li></ul><ul><li>Social networks </li></ul><ul><ul><li>Tags </li></ul></ul>Revolutionising
    28. 28. Blog <ul><li>What is a blog? </li></ul><ul><li>How do they work? </li></ul><ul><li>What are they good for? </li></ul><ul><li>How do we find them? </li></ul>
    29. 29. Blog - what <ul><li>Regular updating </li></ul><ul><li>Chronological order, archive </li></ul><ul><li>multimedial </li></ul><ul><li>Text </li></ul><ul><ul><li>Photoblog </li></ul></ul><ul><ul><li>Audioblogs </li></ul></ul><ul><ul><li>Videoblogs </li></ul></ul><ul><ul><li>Moblogs </li></ul></ul><ul><li>Often on a free site </li></ul><ul><li> , / etc. </li></ul>Nationalencyklopedin definierar blogg
    30. 30. Blog – how? <ul><li>Get a free account </li></ul><ul><li>compose </li></ul><ul><li>post </li></ul><ul><li>[ exampel ] </li></ul>
    31. 31. Blog - media <ul><li>BBC </li></ul><ul><ul><li>Election blog </li></ul></ul><ul><li>Guardian </li></ul><ul><ul><li>Election blog </li></ul></ul>The Blair watch project Using the viewer as content provider
    32. 32. Blog – Tool for democracy <ul><li>TalkEuro project </li></ul><ul><ul><li>EU:s constitution </li></ul></ul><ul><ul><li>convert PDF-doc to blog </li></ul></ul><ul><ul><li>Each chapter a posting </li></ul></ul><ul><ul><li>Comments on each post </li></ul></ul><ul><ul><li>Have a look </li></ul></ul>
    33. 33. Blog - finding <ul><li>Search in (int)‏ </li></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><li>Daypop </li></ul></ul><ul><ul><li>Feedster </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Blogwise </li></ul></ul><ul><li>Monitor </li></ul><ul><ul><li>Blogpulse </li></ul></ul><ul><ul><li>Popdex </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>Monitor many blogs simultaneously portal: Eatonweb English blogs
    34. 34. RSS <ul><li>RSS flood: A way to subscribe to information </li></ul><ul><ul><li>Delivered to you, no need to visit each provider </li></ul></ul><ul><li>Need: RSS-reader – </li></ul><ul><ul><li>Two types: local [ pc ] [ mac ] or web-based </li></ul></ul>
    35. 35. RSS – who is doing it? <ul><li>Johnston Press </li></ul><ul><li>UK National Newspapers </li></ul><ul><li>The Register </li></ul><ul><li>Reuters </li></ul><ul><li>Indymedia </li></ul><ul><li>Government </li></ul>
    36. 36. Podcasting <ul><li>What is it? </li></ul><ul><ul><li>A simple way to distribute mp3-based files </li></ul></ul><ul><ul><li>Ipod, hand held, telephone etc. </li></ul></ul><ul><li>Who is doing it? </li></ul><ul><ul><li>Over 22 million Americans own iPods or MP3-players and about 30% of them have downloaded a podcast. (Thats about 6 million people. [ Pew research ] </li></ul></ul>
    37. 37. Podcast – how to <ul><li>Get a free program me </li></ul><ul><li>Find a podcast of interest </li></ul><ul><li>Guariian garvis </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>BBC </li></ul></ul><ul><li>Add the feed </li></ul><ul><li>listen </li></ul>
    38. 38. Social networks <ul><li>Flickr </li></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Email pics to blog </li></ul></ul><ul><ul><li>Album on line </li></ul></ul><ul><ul><li>Themes and tags create networks </li></ul></ul><ul><li>Postcard browser </li></ul>
    39. 39. Networks <ul><li> (Networking bokmarks)‏ </li></ul><ul><ul><li>Mina </li></ul></ul><ul><ul><li>Teman </li></ul></ul>
    40. 40. Invisible web <ul><li>NICAR / FOI </li></ul><ul><li> </li></ul><ul><li>Academic webscout : </li></ul><ul><li>Resourceshelf blog by Gary Price. </li></ul><ul><ul><ul><ul><ul><li>back </li></ul></ul></ul></ul></ul>
    41. 41. Google stop words <ul><li>+&quot; search </li></ul><ul><li>To be or not to be </li></ul><ul><li>+to +be +or +not +to +be </li></ul>back
    42. 42. Så byggs ett Internetindex... Robotar ”sänds ut.” Samlar ord och adresser. Bygger ett ”bokindex.” Erbjuder möjligheten att kombinera ord till sökvillkor. ... och listor med länkar direkt till träffarna. back
    43. 43. Google filtering <ul><li>Google has a filter with three levels: </li></ul><ul><ul><ul><li>Moderate </li></ul></ul></ul><ul><ul><ul><li>Strict </li></ul></ul></ul><ul><ul><ul><li>None </li></ul></ul></ul><ul><ul><li>Moderate is standard. Change to ”none” </li></ul></ul><ul><ul><li>[ back ] </li></ul></ul>