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Social and Market Research Services Sydney and Melbourne Australia

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RESEARCH-BASED ADVISORY
While we’re regarded as one of Australia’s best research agencies, we operate as an advisory firm. We work with the big brands, large organisations and senior leaders to help them understand the external environment in which they operate, gain visibility on the sentiment and perceptions of their customers and community, and identify the emerging trends to assist them in future-proofing their products and services.

RESEARCH-BASED COMMUNICATIONS
Strategy and communications is what we do, research is how we get there. Our segmentation work helps organisations understand their customers and identify emerging opportunities. Our research-based findings are used to inform the business planning process. Our visually presented data-analysis creates thought leadership and communications tools to effectively engage. Our presentations equip leadership teams and industry gatherings with the key knowledge and strategies to respond to the megatrends. Our executive briefings and strategy workshops lead organisations through an evidence-based future-proofing process.

RESEARCH-BASED SOLUTIONS
We equip organisations with the research, analysis and processes to help them know the times.

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Social and Market Research Services Sydney and Melbourne Australia

  1. 1. A| Il1|lAI. IA'l roruunou luv YEAR . . . . AUSTRALIA ‘ ' #4 mum must mccrindle FORECASTS - STRATEGY - RESEARCH We ’re Austral/ 'a’s social researchers. We ’re global trends analysts. We help organisations know the times. T +61 2 8824 3422 E info@mccrind| e.com. au W mccrindlecomau
  2. 2. WHAT WE DO FORECASTS STRATEGY RESEARCH Understanding the times, Engaging communities, Insightful research, tracking the trends advising organisations innovative communications I11CCl'iI'| d|e mccrind| e.com. au r<: necnsvs- rn/ usnv ~ ms. -mc»
  3. 3. s<: necnsvs~ rn/ uscv ~ assume» RESEARCH IS DES| GN| NG LISTENING OBSERVING ANALYSING Designing the best process by understanding client needs and expectations. Listening to customers, clients and communities. Observing behaviours, changes and interactions. Analysing data to identify patterns, correlations and trends. mccrind| e.com. au
  4. 4. U‘ Q m . ~ ~ . . A . CUSTOMER PRODUCT BRAND-TRACKING COMMUNICATIONS - segmentation - generational - concept testing - pricing - competitor landscape - PP - thought leadership - B23 - beliaviotiial - packaging - advertising - awareness - attitudinal - launch events - coinplicince T“ ‘ ' ‘ 7-~ . ‘ 4— TT 7 V, . . ‘R * vs , F ‘b - ? ,.r IV‘ h . ? “. . ' '*i 4 . . ¢ - . I"nCCrindIe mccrindle. com. au lG"'<'JstS-S '‘/ (‘W11--4[r§'l3IC>4
  5. 5. QUALITATIVE QUANTITATIVE DATA ANALYSIS DIGITAL - focus groups - in depth interviews - onlrne surveys - pen & paper stirveys - data sets - existing research - taljlet/ Sniartplione questionnaires - phone interviews - carnriitirirty tartinis - customer panels - polling - meta tinulysrs - big data - survey apps - interactive tools Iv'1'r' r| "|CC| "indI_§ mccrindle. com. au i. . . ,«. z .
  6. 6. 93 < VISUALISATION PRESENTATIONS REPORTS . graphic; - data arzrniritcari - conference Keyn SIIUIEI/ IC workshop: - slide deck: - ~’ age: . SI1TH’77(! ’)/ . rm-practsve piartorni: - vraea reports - exectrtr-/ e Lv - / curicn events cards - comprer ve aacunierir: mccrindle mccrindle. com. au ((344-4'JS'S-S H/ ‘>’,1--«ix ABC»
  7. 7. RESEARCIIPROCESS RESEARCH METHODS BRIEFING PLANNING SCORING RESEARCHING . STRATEGIC ' mccrindle | ResEAee, <:H FORECASTS - STRATEGY - RESEARCH M O D E L ‘V’ REVIEWING IMPLEMENTING COMMUNICATING ANALYSING BUSINESS PLANNING e mccrindle. com. au
  8. 8. RESEARCH SOLUTIONS Industry wide studies Product :5’. market Constrmer segmentation research Stakeholder’ Demographic analysis Brand tracking & engagement research engagement Trends forecasting Strategic planning Consumer ratings research instrtrments mccrindle mccrindle. com. au r<: necnsvs- rn/ usnv ~ nssmic»
  9. 9. ft. AQLJ LOCAL GOVERNMENT Nsw rp‘data ms. cr. in. dI. ,e SOME OF OUR CLIENTS Allianz ® freedom . , 1 (, ()I1ip. l5l0I)' on PIFER _ may Oaendigo Bank ; :3'r Lilli; CWT , <. » km” §Ii{E‘; $*l H A ! ‘.9!‘%§§‘. ( ING “*9 'A , , _ 3W: if mi rgége I, E hfistlé e: . , ’:: .5,. u,. Ew. sE III{I_r, IA €; :rt, .§§>)) 3:? ‘ ® sunsuper ‘/ Symantec (1 S§. ".‘. .'S mrtwurinm , , V ‘H, V “ W. ‘ V Qwrwor 11 Ii woolworths Pa I k I rat; J’ ’ World Vision ‘ ‘ (: ,ITrrIiMedIa ® FAIRTRADE DI§3§t @! =.a| =sm. w""" : /fr , :f”_°‘. 'AT TOYOTA . _ mccrindle. com. au
  10. 10. (9 Environmental scans @ Boardroom briefings @ Strategic planning Cl) Demographic forecasts © Client round tables @ Research consulting
  11. 11. PRESENTATIONS C’) Conference keynotes (D Training workshops ® PD sessions ® Executive briefings ® Launch events (I) Research presentations mccrindle. com. au
  12. 12. MEDIA COMMENTARY mccrindle. com. au
  13. 13. RESEARCH VISUALISATION ,3, RESEARCH E. VISUALISATION research you can see mccrindle researchvisualisation. Com mccrindle. com. au rcwctxsts . S ‘~‘A‘H. ,v . mic.
  14. 14. RESEARCH VISUALISATION Mars Hellas (Greece) mccrindle. com. au i'eSeaicITvIsuaIISatIorT. conT ‘
  15. 15. RESEARCH VISUALISATION researchvIsua| iSatIon. conT Mirvac 4B| LL| ON 12 MILLION T 2004 E3 1 MATTHEW MICHELLE 7 *0 ' —2007 flan Ar 2 mccrIndIe. corrT. au
  16. 16. RESEARCH VISUALISATION T9588FCITVISLIEIIISBIIOITCOITT Australasian Wealth Investments Hoilieholflllfifloflll Y, I. . " _»_ Wewefl. »"°-R-*‘*. =:: ="~ mmawr = "Ta? " ll; 3! __ , ._e, ,.. °,. I I I I - Q2- 9? as S2 . 3 g e- ‘. T.”. 'J. "". I«'I§‘r~S5ii35s'i5r”i7.‘x1‘. §L7.§iL. '3'£.7I§Z" ' . —*‘ . . AWII --» V Aura »-- Australia flemograptlirally 50 Yealsol Change Auslralra s weaim Lannsupe Auslralias wuiinuruastape Australian vmitrpamnin s¢ri—ormu¢ImesIIIIg snmlmsuu mccrindle. com. au
  17. 17. RESEARCH VISUALISATION I'eSearchvIsuaIISatIOn. cOnT Moove Media u 91 9””? I H 33 um: NW0 5‘ 0 . .. . .:. ;:r: .:': . .-. .~-~; --:2: . .. .t. ... M AI; ce se2!+. I,I. er. , ’~’71-'~-~~? -”—- . . mccrindle. com. au
  18. 18. RESEARCH VISUALISATION researchvIsLra| ISatIOn. cOnT St Stephen’s School mccrrndlecomau
  19. 19. CASE STU DY Creating a national food index to support a product launch 4 MEASURES PRIMARY Good 4 MEASURES . f:, ‘,’, ‘;, ., Index SECONDARY 3 4 MEASURES SOU RCES II-EXERI Environmental 4 MEASURES , ER§8f, ’,? Lm, Food behaviour ZASPECTS _— rnCCl'InCIIe mccrindle. com. au I«, >/~ '/ 5'~-S . ~rt-I: .v. .irs-Aa<: ~
  20. 20. A’rl. r.~riv-’. rIi: <‘: music: exists. ‘ -’-fiirmr-* I>rr‘t= :.r The visualised, media-ready report with the Good Food Karma results showed how attitudes to food compared across states, generations and occupations. I '. .»‘ -'. . 7"", "I’ ‘ . ~..1: 1 iii? ’ II[—"lIL‘I: ‘v. l'i‘: rI‘“II -*4 r. .i; ".i. -. »""”"" AusriuuA 5 icon KARMA vmsomums ‘. I I "’ I - lxzr. ft’? I Ii’-oz ‘Vi. . . jg; -'-: {€{c)7niI, ' I <7 ITICCTIHCIIG mccrindle. com. au Fcvcnsrs - 5'3/Vi in - was Arc»
  21. 21. CASE STU DY Creating a national food index to support a product launch Television turning the tables on family meals The dinner table loses favour as more Aussies eat in front of the telly uunru wusoouuu Imiurrnauwuv uuxunv rnCCl_: IndIe mccrindle. com. au I_H'>k'J5'—S >'. v-vJf§-; 3v': ».
  22. 22. A CASE STUDY Thought leadership research and visualised report to support national advertising campaign Woolworths commissioned McCrind| e to forecast Australian life in 20 years through a national survey of 2,000 Australian grocery buyers, analysis of market data, and trend mapping of ABS data. Media Coverage f Woolworlhs Releases Report on Fulure > ' ‘ -; Consumers and Shopping Trends Woolworths "” 0 ~-~- ___. ‘ H QIJANTIUM "* . , _ TROLLEY ‘memos E v @ W 3 , checkouts will be c_§sh-lrao by 2034 , mccrindle mccrindle. com. au
  23. 23. WOOLWORTHS A. . = : S‘ i‘ “r The Future of Fresh Thought leadership research and visualised report to support national advertising campaign €1l. 'l: :IJl'nI_ll')2l. o. a.. .4.m. ~.n. ... . WC 1 'll'lt'lI|4:l2I‘.11I. IZl' -_m. -—. __. ... ._ E 496 ‘C fluv- iii 57 H 3/
  24. 24. SCOUTS AUSTRALIA CASE STUDY SCOUTS AUSTRALIA unumsrnwumc we NEEDS AND nrsmss or AU3VRALIAN FAMILIES you A NATIONAL vouw PROGRAM Exploratory research with Scouts members and their parents in a series of focus groups. SQEIS mocmde mccrindle iwvoxsws - S"~‘A'v. ;v - iaisml-C» National Youth Program Review A national study ofl, O78 Australian parents with children 648 comparing their views with 1,858 Scouts parents. Demographic and social trends analysis on Generation 2 and Generation Alpha as relevant to Scouting. mccrindle. com. au
  25. 25. SCOUTS AUSTRALIA CASE STUDY National Youth Program Review Engaging stakeholders for strategic organisational change fl % One chief commissioner suggested this is the best $5 research we have ever completed. - SCOUTS ’ rnimfiar-fills; -raiilatu
  26. 26. PENR| TH CITY couN(: |L : ;.. j. t:r" Penrith Progression Fact Sheets Conducting economic and demographic analysis 'T’ENRITH: A CITY OF OPPORTUNITYTI "IPVENRITH: A CITY OF OPPORTUNITYTI DENRIYN AGPOWVD4 cl _ vzmrmc oowauusou tliiti'-‘iii -A’-‘I-iiikélilz
  27. 27. RESEARCI-I ROOMS ref j‘, >r‘. ,> sir I hr, ll 1.‘ .1 . .i ii ll £. .I": ':‘ _RESEARCHROOMS. COM Find out more at www. researchrooms. com. mccrindle. com. au
  28. 28. CONTACT US MCCRINDLE SYDNEY MELBOURNE A Level 2 3 5 Burwood Highway V/ antima. VIC 3152 W mccrindle com au A Suite A39 ~ Level 4 E mfoa-mccrindle com au 24 Lexington Drive T 1800 TRENDS Bella Vista, NSW 2153 +31 3 96913579 2 8824 3422 2 8824 3566 You blogmccrindle twittercomi youtubecom/ used facebool<. com/ |inl<edin. com/ company/ .com. au mccrindlersrch mccrindleresearch mccrindleresearch mccrindle-research mccrindle mccrindle. com. au iI. .V><'JS‘ - S"-I/ Cl : .~ --4Ei~'l= v<Z~

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