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McCrindle Research Australia Street Infographic

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McCrindle Research has released AUSTRALIA STREET, a visual representation of our nation as a street of 100 households.Australia Street is a diverse place to live, a mix of cultures, generations, life-stages and professions. There are 260 people living on Australia Street, with an average of 2.6 people per household. It’s a far cry from 100 years ago when the average home had 4.5 residents, but makes sense when considering the average fertility rate among Australian women. In 1961 the average was 3.5; a figure has decreased to just 1.88 in 2011.

Despite households decreasing, house sizes are on the rise! From 1976 to 2011 the proportion of dwellings with four or more bedrooms has risen from 17% to 31%, and the average number of bedrooms per dwelling has increased from 2.8 to 3.1! A reason for this increase might be that nearly 7 in 10 (69%) Australians believed having a bedroom per family member was a middle class staple and not only the domain of the elite.

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McCrindle Research Australia Street Infographic

  1. 1. adventure laid-back choice home culture acceptance freedom food lifestyle nature easy-going beauty people diversity love hard-working passion mateship celebration unique WHY WE LOVE AUSTRALIA ST. landscapefriendly community balance flexible laugh sport play space embrace progress fresh dream compassion outdoors life wildlife sun relaxed welcoming innovation weather fun It’s your street, it’s my street, welcome to... If Australia was a street of 100 households... IN SIZE, AUSTRALIA ST. WOULD BE AUSTRALIA ST. 200 METRES 52ND IN THE GLOBAL STREET DIRECTORY. GROWING BY 3 METRES PER YEAR IN 2026 INDIA ST. WILL BE THE NEW NO. 1. CHINA ST. 11.8 KILOMETRES GROWING BY 60 METRES PER YEAR INDIA ST. 10.6 KILOMETRES GROWING BY 180 METRES PER YEAR
  2. 2. Year 10 Y11/12 Dip. or 24% EDUCATION RATE Cert. Degree % OF POPULATION (15-64) BY QUALIFICATION 22% 27% 27% or Post rad G AVERAGE HOUSE PRICE AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOME 14% UNIT OR APARTMENT HOUSING TYPE % HOUSEHOLDS BY DWELLING TYPE HOME OWNERSHIP 1973 1993 76% 10% TERRACE OR TOWNHOUSE 5x 6x DETACHED % HOUSEHOLDS BY TENURE TO HOUSE ANNUML 10 DA 36% 33% 31% A ANN INCO E INCOUAL Y ME A x 260 IN NNU CO A ME L PAYING FULLY RENTING MORTGAGE OWN PEOPLE 45 DOGS 4 NEW RESIDENTS PER YEAR 1.7 DEATHS...AUSTRALIA ST. IS HOME TO 195 AUSTRALIA ST. EACH YEAR HAS AUSTRALIA ST. IS HOME TO: VEHICLES ...AND 3.5 BIRTHS 252 FISH 27CATS HOUSEHOLD TYPES % OF ALL HOUSEHOLDS WILLIAM * 33% 30% 23% 11% 3% LILY * 100 HOUSEHOLDS * CURRENT NO. 1 BABY NAMES NUCLEAR COUPLE, LIVING SINGLE GROUP FAMILY NO KIDS ALONE PARENT LIVING MARITAL STATUS % ADULT POPULATION (18+), CURRENT STATUS 52% 30% 12% 6% MARRIED NEVER MARRIED DIVORCED WIDOWED Source: ABS, McCrindle Research © McCrindle Research 2013
  3. 3. LIFE STAGE = 12POPULATION BY AGE (260 PEOPLE)UNDER18 AGE: 65+ WORKING AGE: 18 - 64 HOUSING MOBILITY VEHICLE OWNERSHIP HOUSEHOLDER PLACE OF BIRTHAV. YEARS PER DWELLING BY TENURE % HOUSEHOLDS BY NO. OF VEHICLES % HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE BOTH AUST. NONE AUST. BORN BORN 1.8Y 8Y 18Y RENTING PAYING MORTGAGE FULLY OWN 9% 37% 37% 17% 54% 34% 12% ONE AUST. BORN NONE 1 2 3+100 HOUSEHOLDS & 260 PEOPLE AUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLE AUSTRALIA ST. EACH YEAR HAS 1.4 MARRIAGESHOUSEHOLD WEALTH RELIGIONAVERAGE HOUSEHOLD NET WORTH BY QUINTILE $2.2m % POPULATION BY RELIGION $32k $196k $427k $721k 61.1% 31.6% 2.5% 2.2% 2.6% ?$16,328 $27,248 $37,492 $50,700 $88,608 CHRISTIAN NO RELIGION BUDDHISM ISLAM OTHER NOT STATED HOUSEHOLD INCOMEAV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE) info@mccrindle.com.au Freecall 1800 TRENDS 50 YRS 52 YRS (1800 873 637) MID LIFEAV. ADULT MID LIFE 32 LIVED YEARS ADULT (SINCE AGE 18) 32 YEARS TO GO 34 LIVED YEARS ADULT (SINCE AGE 18) 34 YEARS TO GO know the times mccrindle.com.au
  4. 4. Accor Adelaide University ADF Alcan Allianz Amcor American Express AMPANZ Apple ATO Australia Post AXA Bayer Bendigo Bank BHP BPCadbury Schweppes Cargill CBA Centrelink Colonial First State CPA RESEARCH PACKAGESAustralia CQU David Jones DEEWR Deutsche Bank Disney Fairfax FKP McCrindle Research clientsFlight Centre GE GoldwellGPT Health Victoria Hudson Hudsons Coffee ING King Gee KomatsuKPMG include over 100 of Australia’s LandcomMars Mattel McDonalds Medibank Mirvac MLC Mobil NAB NRMA NSW leading organisations.Police Nutrimetics Optus Origin OSR CUSTOMER ANALYSISPCYC Peugeot PwC Qantas QBE RACV Readers Digest Rebel RedRooster Redken Salvation Army Scouts Shell Suncorp Sydney UniversitySydney Water Telstra Toshiba Tower Toyota Tyco Unilever Wesfarmers Westfield Westpac Wilson Woodside World Vision YMCA Zurich• COMMISSIONED RESEARCH DEMOGRAPHIC • KEYNOTE PRESENTATIONS• INNOVATIVELY STUDIES • BOARDROOM CONDUCTED BRIEFINGS• STRATEGICALLY • STRATEGY DIRECTED GENERATIONAL SESSIONS• EFFECTIVELY COMMUNICATED REPORTS • IN-HOUSE WORKSHOPS know the times SOCIAL mccrindle.com.au TRENDS blog.mccrindle .com.au youtube.com/ mccrindleresearch facebook.com/ twitter.com/ CONSUMER mccrindleresearch markmccrindle INSIGHTS slideshare.com/ mccrindleresearch pinterest.com/ mccrindleresearch

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