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McCrindle market and social research solutions

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RESEARCH-BASED ADVISORY
While we’re regarded as one of Australia’s best research agencies, we operate as an advisory firm. We work with the big brands, large organisations and senior leaders to help them understand the external environment in which they operate, gain visibility on the sentiment and perceptions of their customers and community, and identify the emerging trends to assist them in future-proofing their products and services.

RESEARCH-BASED COMMUNICATIONS
Strategy and communications is what we do, research is how we get there. Our segmentation work helps organisations understand their customers and identify emerging opportunities. Our research-based findings are used to inform the business planning process. Our visually presented data-analysis creates thought leadership and communications tools to effectively engage. Our presentations equip leadership teams and industry gatherings with the key knowledge and strategies to respond to the megatrends. Our executive briefings and strategy workshops lead organisations through an evidence-based future-proofing process.

RESEARCH-BASED SOLUTIONS
We equip organisations with the research, analysis and processes to help them know the times.

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McCrindle market and social research solutions

  1. 1. T +61 2 8824 3422 E info@mccrindle.com.au W mccrindle.com.au ST STEPHEN’S SCHOOL The results of the Parent, Student, and Staff Surveys and the Perth Community Study 1 T R O L L E Y T R E N D S FUTURE OF FRESH Transforming the fresh food landscape over the next 20 years Part of the Woolworths Trolley Trends Series © McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com AUSTRALIA STREETIfAustraliawasastreetof100households... 3.6Births peryear 11.6km 200m 10.7km NATIONALPOPULATIONASSTREETLENGTH 51 2 1 ... Fastestgrowingstreetat140m/yr. IndiaSt.willbethelongestin2030 POPULATION:263PEOPLE Oliver William Jack Noah Jackson Charlotte Olivia Ava Emily Mia 1 2 3 4 5 CURRENTTOP5BABYNAMES Rank CHINAST. INDIAST. AUSTRALIAST. 1.4Marriages/yr 1.7Deaths/yr193Vehicles avg.14,000km/yr COMMUTERS 1in10catchpublictransport 2in3travelbycar 1in10buscommutersalsoneedacar Degreeor PostGrad. Dip.orCert. Year10 Year11/12 22% 27% 27% 24% Lessthan1in2knowtheterm: JoeBlake(snake) CaptainCook(look) Frogandtoad(road) HaroldHolt(bolt) Morethan1in2haveused: G'day Arvo Noworries Youbeauty! Broughttoyouby: Detached house Unitor apartment Terraceor townhouse 76%|56% 10%|13% 14%|31% HOUSINGTYPE Current | Newapprovals 1975 1995 TODAY 6x5x 10x AVG.HOUSEPRICE(SYDNEY) avg.full-timeannualincome 54% 34% 12% BothAus. born NoneAus. born OneAus. born PARENTPLACEOFBIRTH $438k $767k $2.2m $54,964 income(extax)$41,184 $94,328 $32k $192k $30,212$17,992 HOUSEHOLDWEALTHBYQUINTILE 33% 30% 23% 11% 3% Couple&kids Coupleonly Loneperson Singleparent Groupliving HOUSEHOLDTYPES 252 36% 33% 31% Mortgage Fullyown Renting 18yrsavg.lengthtenure 8yrs 1.8yrs HOMEOWNERSHIP 2745 9% 37% 37% 17% VEHICLEOWNERSHIP None 1 2 3 Carols by candlelight Y From Australia’s Social Researchers TRALIA! TMAS USSIE FOODS v - not just plum pudding afood - not just a roast ld drinks - not eggnog WORST PRESENT CATEGORIES Fridge magnets Ornamental figurines Handkerchiefs Soap packs and loofahs Potpourri AUSSIE TRADITIONS Backyard cricket Barbie by the beach Sydney to Hobart Relo shuffle (lunch at one place, dinner at the other) Seeing the Christmas lights After-Christmas sales 18% dreaming of a white Christmas just 92% say the religious traditions of Christmas should be encouraged 22% will spend less this Christmas than last 79%say Christmas is becoming too commercialised SOAP Source: McCrindle Research mccrindle.com.au www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birth Source: ABS, McCrindle | © McCrindle 2014 Unidegrees 1 in 4 1 in 3 1 in 2* health % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* topsports S occer17% AFL15% B asketball1 0% N etball21% Dance15% Swimming 9% M F Favouritetakeawayfood Pizza / Pasta Chips / fries Hamburgers 1 2 3 21% 16% 10% 1 2 3 1 2 3 96%ofGen Zhouseholds haveinternet MOBILITY IN A LIFETIME* JOBS Careers Homes 17 5 15 1 2 3 4 5 Charlotte Olivia Ava Emily Mia Oliver William Jack Noah Jackson TOPNAMES OECD CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER 20th CENTURY TODAY REDEFINEDLIFESTAGES WORKFORCEof2025 BB 13% X 29% Y 31% Z 27% slanguage Cray cray Defs FOMO YOLO Globalgeneration 2,000,000,000 2 BILLION GEN Zs COUNTRIES WITH LARGEST NUMBER 1 2 3 EFFECTIVEENGAGEMENT Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world Verbal Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Google.com domain registered Portable MP3 players USB flash drives Nokia 3310 Wikipedia MySpace YouTube Facebook opens to the public Twitter Dropbox iPhone Whatsapp iPad Instagram Facebook: 1 billion active users Google glass 1,000,000,000 Keep Calm & Carry On Double Rainbow Planking Gangnam Style Harlem Shake Tweet App Cloud Hashtag Selfie Memeoftheyear Wordoftheyear DIGITALI NTEGRATORS • THE ZEDS • DOT COMKIDS GENERATI ON CONNECTED • iGEN • SCR EENAGERS z GEN ZED EST. 1995 α GEN ALPHA EST. 2010 G LOBAL GEN • multi-modal s U PAGERS • Generation glas s Gen Alphas born globally each week2,500,000 α TotalFertility Rate:1.7 Ageoffirst marriage:29.7 Ageoffirst birth:27.7 GEN Y PARENTS Lifeexpectancy:^ M77.3 F82.8 We’re Australia’s social researchers. We’re global trends analysts. We help organisations know the times. KEY: AUSSIESLANGby REGIONS synonymouswith= FESTY CANTALOUPE ROCKMELON CABANA CABANOSSI CHALET GRANNYFLAT CHEERIO TOGS C BATHERS FERAL WRONG RAD SWEET NOTEVEN SCOTT YOURMUM HECT FULLYSIC MAD WESTIEARVO BOGUS BOGAN NANGER NOF GUN ANIMAL PIECE BARLEYS AFTIE MUNTED BOONIE NERPY BLOCKIE NUFF NIGEL NUFFEST DELI MILKBAR DEVONFRITZ POLONY LUNCHEON more than NSW 98.6 VIC 98.0 TAS 99.4 ACT 99.2 QLD 99.5 NT 110.9 WA 102.2 SA 98.2 AUS 99.2 Singleton 370 | 4.7% Wyong 4988 | 6.9% Pyrmont 204 | 3.6% Balmain 407 | 8.7% Footscray 799 | 12.9% Sth. Melbourne 241 | 5.0% Mt Isa 1137 | 11.7% Cairns 1537 | 2.3% Spring Hill 678 | 27.4% Yeronga 131 | 4.7% Whyalla 241 | 2.2% West Lakes 534 | 7.9% Kalgoorlie 1422 | 9.7% Bunbury 436 | 1.3% Midland 103 | 2.2% Stirling 1561 | 2.9% Central Hobart 35 | 0.9% West Hobart 254 | 9.2% Nth. Canberra 592 | 2.5% Sth. Canberra 530 | 4.5% RATIO OF MEN TO WOMEN: No. PER 100 more than BY CITY/SUBURB mccrindle.com.au LEGEND Location No. > | % > Darwin 1137 | 11.7% Alice Springs 1537 | 2.3% 100,000 MORE WOMEN THAN MEN Location No. > | % > Central Coast Sunshine Coast Wollongong HOBART Geelong Townsville Cairns DARWIN Toowoomba Ballarat Bendigo Albury/Wodonga Mackay Launceston Rockhampton Bunbury Bundaberg Coffs Harbour Wagga Wagga Hervey Bay Mildura Shepparton 324 301 291 208 186 182 149 124 115 100 93 88 87 86 82 76 71 69 55 52 50 49 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 11 12 WA 2.59m (10.9%) SA 1.71m (7.2%) QLD 4.77m (20.1%) NSW 7.55m (31.9%) ACT 0.43m (1.8%) TAS 0.52m (2.2%) QLD 1.8% ACT 1.6% VIC 1.9% NT 1.8% NSW 1.5% SA 0.9% TAS: 0.2% Today: 23.7 million World Today: 1.1% 9.1 million (2.6 people/household) Births: 310,600 Deaths: 146,200 Departures: 270,600Arrivals: 511,600 Natural increase: 164,400 Net overseas migration: 241,000 76% say the free online Alpha resources are beneficial Resources % of churches running Alpha who use these support tools Coaching emails Own in-house training Alpha YouTube Alpha training DVDs & videos Alpha website 39% 36 % 26% 67% 79% Awareness Factors 94%92% likely to recommend to family or friend to attend likely to recommend to other churches to run Alpha < 1 year 1-2 years 3-5 years 6-10 years 11-20 years 20+ years 24% 17% 20% 17% 19% 2% 83% 17% Word of mouth Other: • event • website • advertising and to encourage every church in Australia to develop a culture of invitation. By 2023 we are aiming to reach 1 million Alpha attendees... Alpha Australia alpha.org.au info@alpha.org.au 1800 811 903 ...which means we expect to see more than 200,000 people come to faith by 2023 through Alpha research & infographic Sources: ABS, McCrindle, Alpha Australia. How churches hear about Alpha Thank you! A big thank you to our 2770+ volunteers all around Australia! EngaYouth & school programmes Scipture grants have delivered over 70,000 items of Scripture into the hands of those in need across 2013. Our schools workers visited 250 schools in five states, and we continued to support the schools ministry of the Jesus Racing team. PROGRAMMES AUSTRALIA all over 60 cycling volunteers joined the challenging Broome WA to Sydney NSW (7,231Km) “Australian Big Ride”. Graeme Rapp, an example of the committed riders, worked hard at fundraising and individually achieved an impressive $8,500 for our work. Local Australians raise the barPapua New Guinea Bible translation Rwanda Rural literacy programme China Bible distribution / Rural literacy programme 39INTERNATIONAL PROGRAMMES abc Annual Review 2013 Financial Merg In Jan a med with th and hi increa CPX re progra speak 2013 was a year of building for us: building our staff, our resources, and our reputation. Highlights include our work in schools, the media and Indigenous Australia, as well as significant international projects in Rwanda, China, Papua New Guinea. Special praise to the intrepid Bike for Bibles team, whose longest ride ever (7000+ kms) raised bucket loads for our work. Thanks to all our wonderful supporters in our 197th year! Dr Greg Clarke, CEO Bible Society Australia DONATIONS 4 Total donations & bequest Worked with local churches on two Bible translation projects, Gogodala and Motu. Together, these Bibles reach 140,000 people. Supporting 23,331 people in learning basic literacy skills using Bible-based resources. There were 9750 graduates of the programme this year. Subsidised the production cost of over 1.7 million Bibles, and 44,000 Bibles were distributed free to those unable to pay. Supported rural literacy classes, medical vans delivering Scriptures and first aid, and an annual academic conference in Shanghai that explores the role of the Bible in modern China. Interna Youth Publish Church Campa Remot Scriptu 38.4% 16.0% 15.7% 11.7% 7.6% 6.9% 3.7% Mission Expe
  2. 2. 1 McCrindle • Research Pack Our forecasts identify trends. Our strategy informs decisions. Our research futureproofs organisations. At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read. Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively. STRATEGY Engaging communities, advising organisations FORECASTS Understanding the times, tracking the trends RESEARCH Insightful research, innovative communications WHAT WE DO
  3. 3. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 2 Listening to customers, clients and communities. Designing the best process by understanding client needs and expectations. Innovatively conducted, strategically directed, and effectively communicated research to help you know the times. TM Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times. Analysing data to identify patterns, correlations and trends. Observing behaviours, changes and interactions. RESEARCH IS D E S I G N I N G L I S T E N I N G O B S E R V I N G A N A LY S I N G
  4. 4. 3 McCrindle • Research Pack RESEARCH FOCUS From longitudinal tracking studies to industry wide consumer analysis, whether your objective is product, brand or communications focused, the McCrindle research and advisory process will help you uncover insights and shape strategy. CUSTOMER • segmentation • generational • B2B • behavioural BRAND-TRACKING • competitor landscape • awareness • attitudinal PRODUCT • concept testing • pricing • packaging • advertising COMMUNICATIONS • PR • thought leadership • launch events • compliance
  5. 5. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 4 RESEARCH TOOLS From quick-turnaround online surveys to some of the largest national pen and paper surveys, from industry-wide studies to community forums, from phone surveys to focus groups, we deliver world class research and communicate the insights in innovative ways. QUALITATIVE • focus groups • in-depth interviews • phone interviews • community forums DATA ANALYSIS • data sets • existing research • meta analysis • big data QUANTITATIVE • online surveys • pen & paper surveys • customer panels • polling DIGITAL • tablet/smartphone questionnaires • survey apps • interactive tools
  6. 6. 5 McCrindle • Research Pack RESEARCH OUTPUT Utilising the right tools and methods and analysing the data is just part of the research process. Because the goal is implementation, the findings need the skills of visualisation and communication. As researchers we understand the methods, but we’re also designers and communicators so we know how to present the findings in ways that will best engage. VISUALISATION • infographics • data animation • interactive platforms • video reports STRATEGY • corporate advisory • environmental scans • demographic forecasts • strategic planning PRESENTATIONS • conference keynotes • strategic workshops • executive briefings • launch events REPORTS • slide decks • splash pages • summary cards • comprehensive documents 8 S T S T E P H E N ’ S P U B L I C R E P O R T THE VOICE OF THE STUDENTS Students are proud to be at St Stephen’s and say the School is a good fit for them 3 in 4 students agree that they are proud to be St Stephen’s students (75%) and 7 in 10 agree that the School has been just right for them (71%). It is evident that students feel strongly connected to the School. 75%of students are proud they attend St Stephen’s School ST STEPHEN’S IS A SCHOOL... …about which I say good things …which has been just right for my child/me …I feel I know a lot about 76% 71% 70% 78% 69% 65% Students who agree Parents who agree “I am happy to be at a school where everyone gets along and has a good time.” Year 7 student “I am proud because I think we have a good reputation and the learning is good.” Year 5 student 12 S T S T E P H E N ’ S P U B L I C R E P O R T THE VOICE OF THE STAFF Staff strongly see the School as having a Christian focus with a strong commitment to pastoral care Staff express strong levels of Christian faith, acting as a key channel through which the School expresses its Christian values and care to its students. While parents are most likely to view St Stephen’s as having approachable staff, being friendly, and providing quality education, staff are most likely to describe it as having a ‘Christian focus’ (82%), ‘strong pastoral care’ (75%), and being a ‘friendly’ environment (69%). Staff commend the School for its caring and nurturing environment, and in thinking about the level of emphasis that the School places on various areas, feel that the School is most successful in its emphasis on ‘student care and support’ which is deemed ‘about right’ by 89% of staff members. Staff members come from a range of previous experiences and 3 in 4 have worked at other schools – both government and non-government – prior to working for St Stephen’s (76%). They are highly committed and half have been employed at St Stephen’s for 6 years or more (49%). “St Stephen’s provides a blended education of academics and Christianity that is not overwhelming but very present and alive. This is also variable and is catered to all levels of the School, it tends to lend itself to everyone's level of growth within the School community.” 12 S T S T E P H E N ’ S P U B L I C R E P O R T PROPORTION OF STAFF WHO SAY THAT THE SCHOOL’S EMPHASIS ACROSS THESE AREAS IS ‘ABOUT RIGHT’ 89% 74% 70% 68% 67% student care and support faith and Christianity building school community community service and mission learning and academics 6 S T S T E P H E N ’ S P U B L I C R E P O R T THE VOICE OF THE PARENTS Staff are seen as a key part of the fabric and ethos of St Stephen’s School by parents The staff and teachers at St Stephen’s School are a central element of the School community and are well regarded by parents. When parents were asked to respond to 10 statements that summarise the character of St Stephen’s School, ‘approachable staff’ was the response most selected. Parents express strong levels of satisfaction with the teachers and staff that interact with their children at the School, and 3 in 4 (75%) agree that staff pay attention to their child’s welfare. 9 in 10 parents agree that their children’s teachers are friendly towards them (87% agree), generally responsive to communication (83% agree) and easily accessible to them as parents (82% agree). A significant proportion of parents agree that their children’s teachers serve as excellent role models for their children (72% agree). When parents were asked to highlight the biggest strength of the School, many commended the quality of the teaching staff and the level of pastoral care provided to students. Students are encouraged to have respect for themselves and for others Students are encouraged to make a difference in the world Students are encouraged to be responsible when using technology The School lives up to its Christian values The Christian values of the School are relevant in today's world The School takes a holistic approach to developing students My child(ren)'s world has been enhanced academically, socially, emotionally, physically and spiritually My child(ren) have opportunities to participate in community service activities My child(ren)'s experience at St. Stephen's School has equipped him/her with a strong sense of Christian values The behaviour of students in public is positive PROPORTION OF PARENTS WHO AGREE 87% 79% 78% 77% 74% 73% 71% 70% 63% 58%
  7. 7. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 6 We not only conduct world’s-best research but we implement the findings strategically and communicate the insights innovatively. At McCrindle, our Strategic Research Model is a holistic approach to market and social research which ensures that the findings are actionable and the insights have strategic impacts. The McCrindle approach combines the input of a research agency with the output forms of a design agency and importantly assists in the form of an advisory consultancy in facilitating key insights into strategy. It is strategic research, visually presented and effectively facilitated so that it can be organisationally implemented. S T R AT E G I C R E S E A R C H M O D E LT M BRIEFING PLANNING SCOPING RESEARCHING ANALYSINGCOMMUNICATINGIMPLEMENTINGREVIEWING R E S E A R C H M E T H O D S B U S I N E S S P L A N N I N G RESEARCH PROCESS
  8. 8. 7 McCrindle • Research Pack We are living in times of unprecedented change – technologically, demographically, economically and socially. RESEARCH SOLUTIONS Strategic planning research Stakeholder engagement research Trends forecasting Product & market research Industry wide studies Brand tracking & engagement Demographic analysis Consumer segmentation Consumer ratings instruments
  9. 9. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 8 For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. SOME OF OUR CLIENTS
  10. 10. 9 McCrindle • Research Pack Our passion is empowering organisations to thrive in changing times. To increase sales, a deeper understanding of customers is imperative; to develop product innovations, an understanding of the changing trends and expectations is required; and to drive productivity, analysis of staff and their motivations is essential. McCrindle’s advisory service provides environmental scans, boardroom briefings, input into strategic planning processes and delivers research-based forecasts and strategy on a retainer or professional fee basis. CORPORATE ADVISORY Environmental scans Boardroom briefings Strategic planning Demographic forecasts Client round tables Research consulting
  11. 11. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 10 At McCrindle we are research communicators. Our profession is designing and deploying best practice research. Our expertise is analysing findings to communicate insights and strategies. Whether you are looking for a keynote address at a national conference, an onsite professional development workshop, or a strategy briefing for senior leaders, our presenters have the experience to ensure your event is a success. Our presenters not only deliver keynote addresses at national conferences but specialise in the delivery of executive level briefings, strategic retreats, planning days, and in-house PD sessions that provide top- level industry scans to equip teams with the latest strategies to succeed. PRESENTATIONS Conference keynotes Training workshops PD sessions Executive briefings Launch events Research presentations Market analysis briefings guide decision-makers on the latest consumer segments while industry future forums outline the current trends, implications, outcomes, and recommendations of a product or service offering.
  12. 12. 11 McCrindle • Research Pack Research is at its best when it brings about not only strategic outcomes but positions organisations as thought leaders through public communications and social media. As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways. We assist our clients in identifying newsworthy media angles in their research to assist them in communicating the insights effectively with the broader public. MEDIA COMMENTARY
  13. 13. At McCrindle, we’re visual translators, we’re information designers, we’re research communicators. To get cut through in these message saturated times, it’s essential that messages are presented in engaging and visual ways. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. T +61 2 8824 3422 E info@mccrindle.com.au W mccrindle.com.au 12 RESEARCH VISUALISATION researchvisualisation.com
  14. 14. 13 McCrindle • Research Pack Mars Hellas (Greece) Animated video entitled ‘Greek Street’ adapting our Australia Street concept. Mirvac Animated video on Australia’s population growth and demographic projections. Fully scripted, animated, designed, and produced by McCrindle. Australasian Wealth Investments Visualised PowerPoint deck with infographics highlighting Australia’s wealth landscape and the portfolio of Australian self-directed investors.
  15. 15. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 14 Moove Media Canberra and Newcastle region specific infographics featuring demographic and social trends analysis. St Stephen’s School Fast Facts University TAFE Gap year Working full time Exchange Other 79% 9% 2% 2% 3% Post school destinations 6% VET Senior secondary outcomes Number graduating Median ATAR 98.8% 147 students completed VET courses in Year 12 144 of those achieved Certificate IIs or above 59% of students completed a VET qualification This includes both embedded and stand alone qualifications 59% 147 144 /245 248 78.75 St Stephen’s School WA admin@ststephens.wa.edu.au www.ststephens.wa.edu.au St Stephen’s School SERVE GOD SERVE ONE ANOTHER Carramar K - Year 12 Padbury K - Year 2 Duncraig Year 3 - Year 12 St Stephen’s School The Indian Ocean Rim How have we innovated? � Established St Stephen’s Institute: the research, training and development arm � Virtual space learning � Many2One � Device Agnostic � Virtual world � 24/7 teaching and learning � Learn anywhere, learn anytime � Cadet and mentoring program � Certificates of international education � Established St Stephen’s Global 48 48 countries on the Indian Ocean rim Population of almost 2.6 billion, 39% of the world’s population Global middle class will grow from 1.8 to 4.9 billion by 2030 Population growth in Africa could average 2.2% Fast Facts Key Message St Stephen’s School welcomes and supports the Federal Government’s commitment to being ‘Open for Business’ and encouraging Australian business to explore, innovate and realise global market opportunities in their industry/market.Withthisinmind,StStephen’s School is seeking to move from the 1950-60’s model of education, that has, and continues to, limit productivity and market growth, to a global education model in partnership with industry and countries of the Indian Ocean Rim, the most densely populated region of the world. We are seeking Government support to: � Remove red tape and barriers to trade � Address Federal and State fragmentation � Address departmental fragmentation Mr Tony George Principal Cwlth Gov. grants State Gov. grants Fees from parents Camps/tours Interest Employee payroll costs Payments to suppliers Interest paid Loan repayments Capital purchases 70% 15% 3% 6% 6% 35% 16% 45% 3% 1% 2013 Funding sources 2013 Payments 91% 86% 81% Staff Parents Students School satisfaction 2013 Student attendance avg. K PP 1 2 3 4 5 6 7 8 9 10 11 12 95.03% 97.18% 93.98% 95.12% 95.71% 96.06% 95.18% 94.73% 95.21% 94.99% 95.04% 93.82% 94.60% 93.81% 94.92% Contextual information about the school St Stephen’s School is an independent co-educational Christian school of the Uniting Church for Kindergarten to Year 12 with an enrolment of 2727 students. Our campuses are located in Perth’s northern suburbs of Duncraig and Carramar. Providing a school where children can learn and grow into people of Christian character and integrity was at the heart of the founders’ intent, when the first brick of St Stephen’s School was laid in 1983. Today, the School’s founding vision remains core and is embedded in the fabric of the School as it strives to fulfil its mission of ‘growing people, growing faith’ for our ever-changing world – a world that needs people who aspire to live with purpose. To this end, St Stephen’s School teachers strive to make every student’s learning an adventure. Enlivened by Christian purpose, they provide a caring and challenging environment with innovative education and community service programs which engage students in the adventure of learning and serving. As the School enters its fourth decade, it is committed to ‘changing the world one mind at a time’ by ensuring the adventure of learning begins at St Stephen’s School – an adventure where students aspire to live with purpose. 100% of teaching staff meet professional teaching requirements 72% have reached Step 14 (8 years plus teaching experience) Step 14 407 staff 297 staff directly involved in student learning Teacher standards & qualifications Workforce composition Contextual information 2727 students 3 locations Founded in 1983 *We had no staff who identified themselves as indigenous for 2013. 90% 100%92% 94% 96% 98% St Stephen’s School SERVE GOD SERVE ONE ANOTHER St Stephen’s School Fast Facts St Stephen’s School Infographics and visualised reports summarising comprehensive school satisfaction and community engagement research. N E W C A S T L E Founded in 1797, Newcastle is the 2nd oldest city in Australia and the second largest in NSW The Newcastle Knights have 16,700 members and these are considered among the most die-hard in the NRL. The Knights won the Premiership in 1997 & 2001 Lonely Planet has named Newcastle one of its top 10 places to visit TOP 10 There is 1 business for every 5 families 3 in 4 people in Newcastle travel to work by car - well above the national average 38 CIAO ЗДРАВО Only 9.1% of Novocastrians speak a language other than English at home. The most commonly spoken languages other than English are Macedonian and Italian 14% of Novocastrians have both parents born overseas compared to 34% Australia wide 14% Jennifer Hawkins, Miss Universe 2004, hails from Newcastle and was the first Australian to win the beauty pageant in 32 years MISS UNIVERSE Newcastle East Public School is the oldest continuously running school in Australia EST. 1816 6 beaches in Newcastle are within a 5 minute drive of Newcastle CBD. That’s more beach access than any other of Australia’s top 10 cities - including the Gold Coast! This is 6 times Australia’s average income, while for Sydney it is almost 11 times = $445,000 $260 pw 1 2 3 The population density of Newcastle is 8.48 people per hectare. The population density of Sydney is 372.4 people per hectare 8.48 people per hectare 108,184 families 1.8 kids/family 16% of Newcastle’s population volunteer regularly The median monthly mortgage repayments in Newcastle are $1733 compared to Australia wide monthly repayments of $1800 $1733/mth There are 433,000 people living in Newcastle / Maitland. 433,000 2.5 people /household NOVOCASTRIAN Someone who lives in Newcastle. And there are more of them than there are Canberrans or Northern Territorians Nn is for 7 in 10 households own (or are paying off) their home, which is above the national average 21% professionals 16% technicians & trades workers 15% clerical & admin workers 1 2 3 Aa is for ARVO The time after midday and before evening. Qq is for QUID Money. “It’ll cost you a few quid”. Jj is for JOE BLAKE Snake. As in, “I just saw a Joe Blake on the Frog & Toad so do the Harold Holt!” Ff is for FROG & TOAD The road. Uu is for UTE The Aussie car of choice. To call it a “pickup truck” would be, well, un-Australian. Dd is for DINKI DI True blue, patriotic. MEDIAN HOUSE PRICE ANCESTRY LANGUAGES 33% 31% 8.3% BEACHES DENSITY SPORT MEDIAN AGE AVERAGE RENT POPULATION FAMILY BUSINESS HUB JOBS Newcastle Port is the world’s largest coal exporting port 75% 14% 11% Both Aus. born None Aus. born One Aus. born : 51:49 LARGER THAN THE ACT 2x POP. OF HOBART 3.5x POP. OF DARWIN Mm is for MAITLAND Maitland is growing by more people each year than any other regional city in NSW AUSTRALIA’S 7TH LARGEST CITY! And Newcastle is still the heartland of traditional Aussie slang POPULATION: 11% BORN: before 1946 % OF WORKFORCE: Today: 1% | 2025: 0% UNI DEGREE: 1 in 10 POPULATION: 24% BORN: 1946 - 1964 % OF WORKFORCE: Today: 27% | 2025: 13% UNI DEGREE: 1 in 5 POPULATION: 20% BORN: 1965 - 1979 % OF WORKFORCE: Today: 35% | 2025: 29% UNI DEGREE: 1 in 4 POPULATION: 20% BORN: 1980 - 1994 % OF WORKFORCE: Today: 31% | 2025: 31% UNI DEGREE: 1 in 3 POPULATION: 19% BORN: 1995 - 2009 % OF WORKFORCE: Today: 6% | 2025: 27% UNI DEGREE: 1 in 2 POPULATION: 6% BORN: 2010 - The median weekly household income in Newcastle is $1165 $1165 HOUSEHOLD INCOME Newcastle has produced more dancers than any other city in Australia for the Australian Ballet Company! Ss is for SINGLETON Singleton is living up to its name with not only almost 5% more males than females, but with a median age of just 33 (well below the national average age of 38), many of these males are indeed single C A N B E R R A POPULATION: 7% % OF WORKFORCE: Today: 1% | 2025: 0% UNI DEGREE: 1 in 10 POPULATION: 21% % OF WORKFORCE: Today: 27% | 2025: 13% UNI DEGREE: 1 in 5 POPULATION: 22% % OF WORKFORCE: Today: 35% | 2025: 29% UNI DEGREE: 1 in 4 POPULATION: 24% % OF WORKFORCE: Today: 31% | 2025: 31% UNI DEGREE: 1 in 3 POPULATION: 19% % OF WORKFORCE: Today: 6% | 2025: 27% UNI DEGREE: 1 in 2 POPULATION: 7% 65% of people go to work by car compared to 60% Australia wide CANBERRAN And there are more of them than there are Northern Territorians Cc is for Ww is for WHATCHAMACALLIT A thingo, a whatsit, a dooberwhacky.??? 1 2 3 ANCESTRY 27% 24% 9% $370 pw AVERAGE RENT There are 429,000 people living in Canberra. 429,000 POPULATION 29% professionals 19% clerical & admin workers 16% managers 1 2 3 JOBS 32% of Canberrans have both parents born overseas compared to 34% Australia wide 32% 54% 32% 14% Both Aus. born None Aus. born One Aus. born : 49.5:50.5 Hh is for HAROLD HOLT Run. As in, "do the Harold Holt" (do the bolt). Also our 17th Prime Minister. Founded in 1913, Canberra is Australia’s largest inland city AUSTRALIA’S 8TH LARGEST CITY! The ACT has 220 roundabouts 220 Canberrans are for more likely to be in tertiary education than the national average. Of all full-time students 32% are in university or vocational institutions compared to 22% nationally. 32% 82% of Canberra’s households speak English only at home. The most commonly spoken languages other than English are Mandarin, Vietnamese and Italian. LANGUAGES HELLO 32% of Canberrans are currently attending an educational institution 8 x 4 = 32 32% 53% of Canberrans eat enough fruit (2+ serves a day) compared to the national average of 58% 53% 39% Canberrans own their own house outright compared to 35% of people Australia wide 39% 36% of Canberra’s private dwellings have 4 bedrooms or more, compared to 30% Australia wide 4+ Of families with two incomes and children the average weekly earning is $3112 compared with the Australia wide average of $2310 = $3112 $$ There is 1 Australian Public Service employee in every 6 Canberra residents The average full time working Canberran earns 11% more per week than the average Australian $1689 25% of Canberrans earn more than $3000 per week compared to 11.2% of the Australian population 25%$3000+ Canberrans generally earn more, have bigger houses and are more likely to own their own home than other Aussies! ++ 34 MEDIAN AGE The median age is 34, which is 3 years below the national average 1 in 3 Canberrans rode their bicycle in the last month, compared to 1 in 4 Australians 1 in 3 CYCLING CAPITAL The median weekly household income in Canberra is $1891 compared to an Australia wide median weekly household income of $1234 $1891 HOUSEHOLD INCOME Ll is for LUCKY COUNTRY This great land, Oz, Down Under, Stralya. Ss is for SNAGS When cooked on a barbie and eaten on bread with sauce, it’s a national dish! Tt is for TRACKIE DACKS Tracksuit pants. Worn by men and women - and often shared. Unofficial national dress. Mm is for MATE A friend, or stranger - anyone. Used at the end of most sentences. Less current smokers in the ACT – 86% are non- smokers compared to 82% nationally 86% AUSTRALIA’S CAPITAL In some Canberra suburbs you have more chance of living next door to a spy than anywhere else on earth Canberra is home to Australia’s 6 spy agencies which employ 1 in every 50 Canberran workers AVERAGE INCOME $1517 VS. DWELLING APPROVALS 61% of residential approvals in the last 12 months have been for medium / high- density housing 39% 61% THE VOICE OF THE COMMUNITYTHE VOICE OF THE STAFF PERSPECTIVES ON EDUCATION PERSPECTIVES ON ST STEPHEN’S SCHOOL “St Stephen’s provides balanced education and care of students and their families. They are developing exceptional human beings and assisting their way into the workforce and future.” Community member 93% 90% 89%Hard-working and studious Friendly and well-mannered Successful and academically strong THE ST STEPHEN’S SCHOOL STUDENT % of the community who agree ...is a school that is well regarded by the general community ...achieves good and solid academic results ...provides a well-rounded, holistic, and balanced approach to education ...is cutting-edge in its integration of technology 95% 90% 90% 82% ST STEPHEN’S SCHOOL... Proportion of the community who agree 87% of the community say that schools need to change their approach to teaching vocational and people skills 97% 84% 80% 80% Quality of the teaching staff Strong academic results The school's reputation in the community Integration of technology in teaching and learning DESIRES FOR INDEPENDENT EDUCATION % of the community who indicate ‘extremely’ or ‘very’ important ...is characterised by hard- working and committed staff ...is a successful school ...is highly regarded in the general community ...is a responsive/adaptive school, accepting of change ...accepts individual needs/differences ...is moving forward in the right direction 94% 91% 89% 79% 78% 74% ST STEPHEN’S SCHOOL... Proportion of staff who agree 22%in the proportion of staff who agree that the School is moving in the right direction from 52% to 74% increase since November 2013 87%of staff are proud to be a staff member of St Stephen’s School 86%of staff find their work satisfying and fulfilling Broad and interesting job description Workplace community Empowering leadership and management styles Support provided to teachers Training and career development opportunities 89% 83% 81% 80% 80% EMPLOYMENT BENEFITS AND CONDITIONS Proportion of staff who think this is better at St Stephen’s School than at other schools 80%of staff say that training and career development opportunities are better at St Stephen’s School than elsewhere 68%of staff say the School allows them to grow professionally “St Stephen’s provides a blended education of academics and Christianity that is not overwhelming but very present and alive” St Stephen’s teacher Research and infographic design bySt Stephen’s School SERVE GOD SERVE ONE ANOTHER www.mccrindle.com.au For more information about the St Stephen’s School 2014 Research please contact St Stephen’s Institute: P (08) 9243 2435 E ssi@ststephens.wa.edu.au Visit for more results and to read the summary report bit.ly/1ybXINj
  16. 16. 15 McCrindle • Research Pack What is Australia’s relationship with food? Freedom Foods commissioned McCrindle to research what Australians are eating and to determine the nation’s everyday relationship with food. Based on a national study of Australians, analysis of national data sources, and integration of social data, McCrindle developed the Good Food Karma Index, a 20 dimensional algorithm that allows Australians to calculate their individual Good Food Karma score. FREEDOM FOODS CASE STUDY Australia’s Good Food Karma Index Creating a national food index to support a product launch
  17. 17. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 16 The visualised, media-ready report with the Good Food Karma results showed how attitudes to food compared across states, generations and occupations. Our research team’s thought leadership input, media commentary, and presentation at a launch event assisted Freedom Foods in attracting national media attention to gain print, radio, and television coverage across major Australian news outlets in preparation for a major product launch. 12 State by State Men versus Women 8 AUSTRALIA’S FOOD KARMA PERSONALITIES Four Australian food personalities emerge from the Good Food Karma Index. These personalities define how Australians interact with food on the measures of perspective versus context. Perspective determines whether an individual makes choices motivated by immediacy or for long-term benefit, and context establishes whether food is consumed in a more social or personal setting. Friendly Foodies make up 21% of the Australian population. You’re about the social side of food – your meals go hand in hand with friends’ events and you keep up to date with the wider food community. A social glass of wine would never go astray whether you’re dining out or hosting, and your choices are made for the good of the group. When it comes to the menu, you’ll always try to choose the healthier option, regardless of price, and you’ll always choose Yum Cha if it means a social outing. Oh, and you’re pretty likely to upload #foodporn. Overachievers make up 28% of the Australian population. When it comes to food and nutrition, you’re chasing goals. You’re the one who will cut up carrot sticks at midnight if it means you’ll have healthy snacks for tomorrow. You won’t show up to the grocery store without a list, and you know exactly what you need in your diet. There’s little chance you’ll skip your kale energy salad even for the sake of a social meal, and you’re unfazed by the price or time it takes to make a healthy option. 10
  18. 18. 17 McCrindle • Research Pack Woolworths commissioned McCrindle to forecast Australian life in 20 years through a national survey of 2,000 Australian grocery buyers, analysis of market data containing the purchasing behaviours of 2.5 million Australians, trend mapping of Australian Bureau of Statistics data, and collaboration with industry experts. The Future of Fresh report reveals the way Australians will shop in 2034 and the predicted purchasing habits of emerging households, particularly Generation Alpha. WOOLWORTHS CASE STUDY The Future of Fresh Thought leadership research and visualised report to support national advertising campaign 1 T R O L L E Y T R E N D S FUTURE OF FRESH Transforming the fresh food landscape over the next 20 years Part of the Woolworths Trolley Trends Series Future of Fresh generated significant media coverage through print, online, radio, and television interviews to assist Woolworths as an innovator in supermarket shopping.
  19. 19. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 18 NEW TECHNOLOGIES AND DIGITAL REALITIES Over the next two decades, technology will become an integral part of the shopping experience, both in-store and at home. Just as our private lives are being transformed through technology, both individually and socially, we will see a profound shift in the way that we think about and experience shopping in the next twenty years. Already we have greater access to more information than ever before. The power of information technology is changing how we source information and how we relate to each other. It is also changing how we eat, what we eat, and how we experience shopping. Australians are shifting towards doing their supermarket shopping online, with 1.2% of all supermarket spend taking place online, up from 0.9% two years ago. New families especially are moving towards online shopping and are 2.6 times more likely to shop online than the average Australian. The shopping experience will become a hybrid of online shopping through mobile devices and personalised shopping apps, and real world fresh food shopping in-store. In 2034 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where a customer is in store and provide recommendations and discounts in real-time based on our lifestyle, our eating habits and our shopping trolley as we fill it. At home, intelligent appliances and digital homes will monitor our consumption of common basic grocery items, automatically detecting items we are running low on based on our own past consumption, our social networks and clever predictions. The way we pay will also shift, with the majority of all check-outs being cash-less in 2034 and some retail outlets going completely cash-less and more payments made via chips embedded in mobile phones than stand-alone credit cards. Australians will be quick to respond to these innovations, with 4 in 5 Australians (83%) having adopted self-scanners regularly since their inception across Australian supermarkets in 2008. Source: McCrindle Research Survey, July 2014; Market Blueprint (electronic spend) data with 34% cash adjustment for offline spend provided by Quantium; Woolworths Online Shopper Profile & Database; and future projections from Professor Jan Recker, QUT. $ The Online Shopper Profile Online Shopping Customers 6.4% 93.6% Individuals 2.6x more likely to be a new family Most likely 25-44 years old More likely to be premium than budget shoppers $$ $ $ $ $ $ $ $ Businesses Offices Schools Child Care Topbusinesscustomers $ $ In addition to conducting primary research and analysing datasets, McCrindle’s research visualisation team produced a series of infographics and a visualised research report. 1984 2014 2034 $ $$ NATIONAL POPULATION TOTAL HOUSEHOLDS MEDIAN AGE LIFE EXPECTANCY AT BIRTH ANNUAL BIRTHS MEDIAN AGE OF PARENTS (NEW BIRTHS) TOTAL EMPLOYED FULL-TIME ANNUAL EARNINGS 15.4 million people 5.4 million households 30.5 years old 75.8 years 234,034 births 30.2 years old 6.4 million people $18,990 27.1 years old 23.7 million people 9.1 million households 37.3 years old 82.1 years 310,600 births 33.0 years old 11.6 million people $73,980 30.7 years old 33.3 million people 11.9 million households 40.1 years old 88.1 years 324,288 births 34.2 years old 18.0 million people $116,620 31.3 years old 54% 290% 69% +6.8yrs 33% 81% 36% 58% 31% 55% $ $ $$ $ $ $ $ $ $ $ $ $ $ $$$ $ $ $ $ $ 4% MALEFEMALE Source: McCrindle Research Demographics based on data from the Australian Bureau of Statistics, with future forecasts for 2034 figures. +2.8yrs +6.3yrs +6.0yrs +2.8yrs +1.2yrs +3.6yrs +0.6yrs 50YEARSOFCHANGE AUSTRALIA A Future Facing Nation GENERATIONZ AGED5-19 GENERATIONY AGED20-34 GENERATIONX AGED35-49 BABYBOOMERS AGED50-68AGED69+ BUILDERS GENERATIONALPHA AGEDUNDER5 Sources: Social analysis by Mark McCrindle; ABS; McCrindle Research Survey, July 2014; QUT Leaders in Local Research, July 2013. TOTAL NUMBER IN 2034 % OF POPULATION IN 2034 LIKELYTO HAVE JUST 1.7 CHILDREN 9 IN 10WILL COMPLETEYEAR 12 RATIO OFWORKERS:RETIREES – 3:1 18 JOBS, 6 CAREERS, 15 HOMES IN A LIFETIME MORETHAN HALFWILL COMPLETE A UNI DEGREE Generation Alpha will look for a truly multicultural range of flavours in their shopping experience. GLOBAL Gen Alpha will be even busier than previous generations.  In-store cafés featuring fresh, ready-made items and home deliveries for commonplace groceries will be attractive options for this next-generation consumer. MOBILE Gen Alpha will team up with neighbours, friends, and nearby shoppers to make shopping a social experience in which the supermarket becomes a hub for real world living. SOCIAL Gen Alpha will focus their shopping on the enjoyable experience of browsing selected fresh and local foods presented through in-store farmers’markets. VISUAL Mobile devices and personalised shopping apps will guide Gen Alpha’s supermarket choices based on what they like to eat, what fits their lifestyle and what matches their dietary requirements. DIGITAL DOWN FROM 1.9TODAY DOWN FROM 5:1TODAY UP FROM 8 IN 10TODAY Gen Alpha Shopping habitsFast facts : 6 CAREERS 15 HOMES 18 JOBS AGE IN 2034 Gen Y Shopping traits 78% want nutrient-enriched foods introduced Buying local is important to 94% GenYs Buying fresh is important to 99% GenYs THE GENERATIONS TODAY Gen Alpha in 2034 The grocery buyers of tomorrow 6.5 MILLION 19% HSC 10 - 24YEARS OLD α α α The Family of 2034 Gen Alpha’s parents, Gen Y, will be sophisticated, conscientious, empowered, future-driven, health-cognate, fresh-focused, and locally engaged supermarket shoppers. Y Itislikelythesetraitswillbepassedonto GenAlphaastheemerginggrocerybuyers GENERATION ALPHA The Face of the Future Shopper Sources: McCrindle Research Survey, July 2014; QUT Leaders in Local Research, July 2013. 100%HOMEGROWN Meat,poultry&eggs Fruit&vegetables Breadandgrain Seafood&fish Top foods Australians want to see locally sourced 87% 86% 84% 82% TOPREASONS TOBUYLOCAL 1. Supporting local farms and local businesses 2. Growing local economic development and investment 91% see as a benefit 89% percieve as true in buying local food Iliketobuyfoodsthatare locallysourcedandknow wheremyfoodcomesfrom -THEN- -NOW- % Australians who say this was extremely or very important to them 3-5 years ago % Australians who say this is extremely or very important to them 45% 55% 10%P O I N T S The new village green: Australians define the most important gathering place in their community The local school A community park or sports ground The facility of a local community group (Scouts, CWA, PCYC, etc.) A local church A local pub or club (RSL, local hotal, etc.) The local community centre The local shopping centre 4%5% 6% 16% 11%39%19% COMMUNITY RE-DEFINED 13 F U T U R E O F F R E S H Delivering Exceptional Value Between 2013 and 2014 Woolworths helped save its customers over $400 million dollars through deep discounting across a number of national brands and home brand grocery items. A consistent focus on price campaigns has helped deliver real savings to consumers, with the average household saving an average of $455 a year, the equivalent of two big weekly shops. DISCOUNT! save $400,000,000 = $455 household savings per year 2 weekly shops = MODERN VALUES Adding Value – Sustainable Seafood Growing awareness of food provenance and sustainability amongst our customers has led to initiatives like Fish For Good, a sustainability program aimed at empowering shoppers to make more informed decisions when buying seafood. Our everyday seafood choices, from shopping at the supermarket to eating out – are important not just for today but for tomorrow. Woolworths is committed to making a positive difference to our oceans and marine life to help ensure an ocean friendly future. In 2012, Woolworths partnered with Taronga Zoo to help Australians learn more about their oceans and make sustainable seafood choices. In partnership with Taronga, Woolies developed Fish For Good, a program for marine conservation in Australia aimed at empowering customers to make informed choices when they buy seafood for their family so they not only enjoy a nutritious meal but help protect our oceans at the same time. As a major supplier of seafood to customers, Woolworths recognises its role in safeguarding oceans in a sustainable way. Seafood is an integral part of our fresh food offer so healthy oceans, sustainable fish stocks and a thriving fishing industry are all-essential to our business. Woolworths is currently the largest retailer of MSC (Marine Stewardship Council) certified seafood and Pole & Line caught tuna, ensuring shoppers can make informed decisions when buying their seafood in-store. THE EVOLUTION OF FRESH Fresh, in-store sushi a hit with customers In response to demand for more range and choice when it comes to healthy, fresh, on the go options Woolies has introduced in-store sushi bars where fresh sushi is made daily in-store by experts. Recently, Woolworths opened its 100th Sushi Izu in-store outlet at Currambine in WA, making Woolworths the largest sushi retailer in Australia. Providing quick and healthy meal options prepared on-site daily, the latest opening continues the trend for fresh, in- store food innovation spearheaded by Woolies over the past few years. F U T U R E O F F R E S H 8 Costa and Vitamin D Mushrooms Based in Victoria, Costa is Australia’s largest private producer, marketer and exporter of premium quality fresh fruit and vegetables. With over 4,000ha of land across Australia, 20ha protected glasshouse production, more than 40 farming, wholesale market and distribution operations nationally, Costa supply and service to retail, wholesale and export customers and provide employment for over 7,000 people during peak seasonal periods. In the last year, Woolworths has worked closely with Costa to develop a unique line of Vitamin D enhanced mushrooms. The mushrooms are exposed to UV light pulses during the growing process, naturally stimulating Vitamin D production and resulting in a mushroom that provides 100% of the recommended dietary intake of Vitamin D. The mushrooms were produced exclusively for Woolworths in conjunction with Costa in response to a growing incidence of Vitamin D deficiency amongst Australians. Vitamin D enhanced mushrooms are now sold in over 700 stores across NSW, VIC, WA, SA and TAS.
  20. 20. 19 McCrindle • Research Pack Scouts is Australia’s largest youth development organisation with a membership of 52,000 youth members. For the first time in over three decades, Scouts reviewed its youth program and commissioned McCrindle to undertake a three phase project to understand the perspectives and needs among Scouting and non-Scouting Australian families. SCOUTS AUSTRALIA CASE STUDY National Youth Program Review Engaging stakeholders for strategic organisational change The McCrindle team visualised and presented the results of all three phases at national and state executive meetings to assist key stakeholders in understanding the strategic changes required to shape the new Scouts program. Exploratory research with Scouts members and their parents in a series of focus groups. A national study of 1,078 Australian parents with children 6-18 comparing their views with 1,858 Scouts parents. Demographic and social trends analysis on Generation Z and Generation Alpha as relevant to Scouting. PHASE 1 PHASE 2 PHASE 3 One chief commissioner suggested this is the best research we have ever completed. - SCOUTS “ Scouts 6% 17% gender Non-Scouting parents with children aged 6-18 surveyed 1,078 Scouting parents with children aged 6-18 in Scouts surveyed 1,858 To develop life skills, independence, resourcefulness and leadership, working with others to have fun and learn diverse skills.These skills and abilities remain highly relevant, and needed by the youth of today. research snapshot National Scouts 42% 58% 29% 71% What it is supposed to be and what it actually is, is largely dependent on who is running it. 52,276 young people aged6-25 wereinvolved in the ScoutsAustralia youth program in 2013 52,276 71% 29% 71% of Scout members are male; 29% are female perspectives of scouts of non-Scouting parents have not heard of Scouts Australia 19% the scouting community / Non-Scouting parents are most interested in the elements of “outdoor experiences” (70%) and “learning by doing” (70%) in the Scouting program. what scouts offers % who know that Scouts offers this 84% 16% 78% 27% 76% 28% Outdoor experiences Personal progressive scheme with badges Teamwork development Certificate IIVET accreditation Performing arts Spiritual awareness most known least known 70% 70% Outdoor experiences learning by doing values / top values parents want instilled Top values that Scouting and non-Scouting parents combined want instilled in their children religious values How important is it to you that the values instilled by a children’s or youth development program / Scouts are founded on religious values? interests & motivations / National 10% 17%15% 25% 32% 12% 22% 42% Extremely important Very important Somewhat important Slightly important Not at all important activities that interest young people % who indicate their kids are extremely/very interested, ranked by non-Scouting parents Outdoor adventures Art or music instruction & performances Sporting competitions Weekend camps Academic learning Large child/youth events why join scouts or a program like it % of parents who say this is extremely or very influential for their kids Fun Having friends who are involved Fun Being involved in new things 71% 71% 88% 78% National Scouts whatparentswant What would / do parents want from Scouts or a program like it? Seeing kids grow Keeping kids active 79% of Scouts members are aged 6 to 13 AGED 6 -1379% 89%* of Scouting parents are ofAnglo-Celtic ancestry compared to 70%† of Australians *As per national study of 1,858 Scouting parents †As per 2011 census 89% 70% 1. 2. 59% 90% 45% 49% 44% 42% 37% 61%40% 47%42% 85% “z GEN ZED EST. 1995 generation connected globalge n digita lintegrators s o cia l global d igital α GEN ALPHA EST. 2010 TheGenerations: Builders » BabyBoomers » GenerationX » GenerationY » GenerationZ » Generationα 61.8% % of permanant arrivals 1 2 3 4 5 6 7 UK New Zealand China India Italy Vietnam Phillipines 19.9% 9.1% 6.3% 5.7% 3.6% 3.5% 3.5% l leadership styles top 7 source countries 77.9% Command & Control Collaboration & Contribution CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER 20TH CENTURY TODAY redefined lifestages interaction 46% have 1 or both parents born overseas health % likely to be obese/overweight when all Gen Z have reached adulthood (2027)* Australia is increasingly culturally diverse and there is a challenge for Scouts Australia to reflect this rich diversity. While leadership necessarily involves positional structures, it needs to connect through relational styles.Only through this collaborative leadership style will both outcomes and engagement result. Due to the increased screen time and sedentary lifestyles of young people, parents and educators have a strong desire for children to be active and outdoors. heritage gen z slang YOLO FOMO Cray cray Defs Foshizz Chillax STABO You only live once Fear of missing out Crazy Definitely For sure Chilled & relaxed Subject to a better offer Hours per day of face-to-face social interaction declines as use of electronic media increases. By 2025, more than half of the workforce will be comprised of GenerationsY and Z. Over this next decade Australia will experience its biggest intergenerational leadership transfer ever. Generation Alpha are the Scouts of tomorrow - born since 2010, the first year they were born coincided with the launch of the iPad. Following in the footsteps ofGeneration Z, not only willGen Alpha be the most digitally integrated, globally connected, formally educated generation we have seen, they will also be the largest, with 2.5 millionGen Alpha's born around the globe each week. 2000 200519951990 8 7 6 5 4 3 HOURS/DAY Face-to-face interaction Electronic media 1997 Source: Sigman 2009
  21. 21. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 20 PARRAMATTA CITY COUNCIL CASE STUDY Longitudinal Perception Tracking Testing public perceptions of brand and place Parramatta City Council commissioned McCrindle to conduct a perception tracking study among Sydneysiders, gauging their connection with and assessment of Parramatta. An online survey was conducted among 1,259 Sydneysiders living in six distinct geographic areas followed by 6 focus groups with a total of 55 participants working in three major CBDs across Sydney. PENRITH CITY COUNCIL CASE STUDY Penrith Progression Fact Sheets Conducting economic and demographic analysis Penrith City Council undertook a collaborative process to engage government, community, and business leaders with the economic and social drivers that will shape Penrith’s urban renewal. McCrindle was commissioned to research and design a series of infographics and factsheets summarising economic, demographic, and social trends in comparison to neighbouring population centres Liverpool and Blacktown. NUMBER OF DWELLINGSNOW 2014 NEXT 2024 56,000 69,000 79,000 2004 2014 2024 PEOPLE PER HOUSEHOLD 2.93 2.82 2.74 2004 2014 2024 MEDIAN AGE % UNDER 20 POP. PENRITH SYDNEY 29% 25% PENRITH SYDNEY 34 36 HOMES 2 in 5 have a post school qualification QUALIFIED, EDUCATED CAR OWNERSHIP MOVINGEMPLOYMENT BY OCCUPATION DETACHED HOMES 4+ BEDROOM HOMES PENRITH SYDNEY 81% 59% UNITS/TOWNHOUSES 36% 29% PENRITH SYDNEY 19% 41% PENRITH SYDNEY OWNERSHIP OF 2 + VEHICLES PENRITH SYDNEY 55% 44% TOP 3 - DIVERSITY OF EMPLOYMENT Clerical & admin Trades & technical Professional 1 2 3 THEN 2004 HAVE NOT MOVED IN LAST 5 YEARS POPULATION 2004 2014 2024 172,000 190,000 212,000 63% 57% PENRITH SYDNEY LANGUAGE TOP 5 GROWING LANGUAGES PENRITH: A GROWTH CITY THE PENRITH LIFESTYLE 0 1 2 3 4 5 02 03 04 05 06 07 08 09 10 11 12 Penrith Sydney NSW Australia GROSS REGIONAL PRODUCT (GRP) % ANNUAL CHANGE IN GRP FROM PREVIOUS YEAR PERSONAL INCOME AVERAGE INCOME PER PERSON 40000 50000 60000 06 07 08 09 10 11 12 13 14 45000 55000 Penrith Blacktown Liverpool Actual data Projected data GROWING INDUSTRIES TOP 3 INCREASE IN JOBS 2006-2011 GROWING OCCUPATIONS TOP 3 INCREASE OF PERSONS WORKING 2006-2011 Health Care and Social Assistance Transport, Postal and Warehousing Education and Training 1,633 761 418 Machinery Operators and Drivers Professionals Community and Personal Service Workers 1,089 1,070 686 BUSINESS FORMATION TOP 3 NEW BUSINESS FORMATIONS 2009-2012 Financial and Insurance Services Education and Training Accommodation and Food Services 100 49 42 PENRITH ECONOMIC GROWTH PENRITH: A CITY OF OPPORTUNITY BUILDING APPROVALS IN PENRITH CITY WERE $477m IN THE 2012/2013 FINANCIAL YEAR - 2.34% OF THE TOTAL VALUE IN NSW 1 2 3 4 5 Filipino Punjabi Hindi Arabic Samoan 1,692 MORE WOMEN THAN MEN HAVE A BACHELOR OR HIGHER DEGREE QUALIFICATION IN PENRITH B P L MORTGAGE/RENT MEDIAN MORTGAGE PAYMENT (MONTHLY) MEDIAN RENT (WEEKLY) $1,983 $2,167 $2,100 P B L TENURE % OF RESIDENT HOME OWNERSHIP P B L 26% 42% 26% 23% 40% 26% 23% 43% 26% own outright own with mortgage rent EDUCATION HIGHEST TERTIARY QUALIFICATION BACHELOR OR HIGHER DEGREE VOCATIONAL CERTIFICATE P B L 22.0% 17.3% 17.1% LEADING SKILLS CITY P B L 10.6% 12.6% 17.2% BUT GROWTH REQUIRED IN UNIVERSITY DEGREES PERSONAL INCOME MEDIAN INCOME (WEEKLY) PENRITH POPULATION: 190,428 POP. GROWTH: 1.9% AREA: 404.9 km2 P BLACKTOWN POPULATION: 325,185 POP. GROWTH: 2.2% AREA: 246.9 km2 B LIVERPOOL POPULATION: 195,355 POP. GROWTH: 2.1% AREA: 305.5 km2 L SYDNEY POPULATION: 4,028,524 POP. GROWTH: 2.3% AREA: 4,063.7 km2 S P B L S $632 $623 $510 $565 LOCAL WORKFORCE % OF WORKFORCE COMPRISED OF LOCAL RESIDENTS P BL 56% 38% 44% LOCAL ECONOMY GROSS REGIONAL PRODUCT ($, BILLION) NUMBER OF LOCAL JOBS $6.83 $7.47 $11.91 P B L 71,474 72,246 111,251 P B L NO. OF RESIDENTS FOR EVERY LOCAL JOB : : : P B L 2.7 2.7 2.9 PENRITH COMPARISON PENRITH: A CITY OF OPPORTUNITY HOUSE PRICES MEDIAN HOUSE AND UNIT PRICES $360 $330 P B L $400 $338 $390 $370 House Unit $395,000 $281,000 P B L $489,000 $295,000 $460,300 $340,000 House Unit THE PENRITH OPPORTUNITY OVER 5000 FULL-TIME EQUIVALENT JOBS WERE CREATED IN PENRITH CITY DURING THE 5 YEARS BETWEEN THE 2006 AND 2011 CENSUS OF WESTERN SYDNEY LIVES IN PENRITH10% penrithprogression.com.au PENRITH’S GROWTH TRAJECTORY POSITIONS THE ECONOMY WELL FOR THE FOLLOWING FUTURE WAVES INDUSTRIES IDENTIFIED BY DELOITTE Reskilling an ageing workforce Information & communications technology Community care & residential aged care Private schooling THE POPULATION OF THOSE UNDER 15 WILL GROW BY 42% BY 2031 THE POPULATION OF THOSE OVER 65 WILL GROW BY 187% BY 2031 +187% +42% OVER THE NEXT 20 YEARS, PENRITH IS PROJECTED TO GROW AT 1.9% ANNUALLY FOR A TOTAL POPULATION INCREASE OF 46.9% FROM 185,000 271,000 33,000 NEW RETIREES WILL CALL PENRITH HOME IN THE NEXT 20 YEARS PENRITH IS THE 11TH FASTEST GROWING LGA IN THE SYDNEY REGION 11th Sources: ABS, RP Data, Penrith City Council IN 2011 TO IN 2031 GROSS REGIONAL PRODUCT Penrith’s Gross Regional Product (GRP) was $6.8 billion for the 2012 financial year. LOCAL BUSINESS AND NEW BUSINESS FORMATIONS There are 12,957 local businesses operating in Penrith City. 23.6% of these were in construction, 10.4% in transport, postal and warehousing, and 10.3% in rental, hiring, and real estate services. Between 2009 and 2012, 483 new businesses were registered in Penrith. During the same time, 216 businesses were lost, resulting in a net gain of 267. Finance and insurance led all other sectors with 100 new businesses formed, followed by education and training with 49. TOP NEW BUSINESS FORMATIONS, 2009- 2012, PENRITH Rank Industry New formations Industry not classified +176 1. Financial and Insurance Services +100 2. Education and Training +49 3. Accommodation and Food Services +42 4. Health Care and Social Assistance +27 5. Public Administration and Safety +27 ECONOMIC COMPARISON ACROSS THE REGION THE LOCAL ECONOMY IN ALL NSW NGAA CITIES, 2012 Penrith Liverpool Blacktown Campbelltown Camden GRP in 2012 ($, billion) $6.83 $7.47 $11.91 $4.92 $2.7 % of NSW’s Gross State Product 1.6% 1.7% 2.7% 1.1% 0.5% Local businesses 12,957 13,505 18,069 8,647 4,999 Local jobs 71,474 72,246 111,251 45,612 22,441 Employed residents 97,366 87,044 150,647 73,257 32,222 Job to person ratio 2.7 2.7 2.9 3.4 2.8 Business to person ratio 14.7 14.5 18.0 17.8 12.7 Unemployment Rate (Dec 2013) 6.39% 7.29% 7.94 7.24% 3.26% BUSINESS AND THE LOCAL ECONOMY NUMBER OF DWELLINGS BIG AND DETACHED HOMES Residents living in Penrith live in bigger homes and more stand-alone houses than most Sydneysiders, with 81% living in a detached home (compared to 59% of Sydneysiders), and 36% residing in 4+ bedroom properties (compared to 29% of Sydneysiders). The average number of persons per bedroom is 1.1 in Penrith and 1.2 in Sydney. STABILITY OF RESIDENCE AND LESS MOVING Penrith residents are more stable in the location where they live and move less than most Sydney residents. 84% live in the same residence as a year ago (compared to 81% of Sydneysiders in the same position) and 63% have not moved house in the last 5 years (compared to 57% of Sydneysiders who have not moved in the same period of time). AFFORDABLE HOUSING GREATER LIKELIHOOD TO PURCHASE The median mortgage repayment in Penrith is $1,983 compared to Sydney’s median mortgage repayment of $2,169. Rent payments are also significantly lower with residents paying a median price of $300 per week in rent, compared to $365 across Sydney. Penrith residents spend less on mortgage payments than the average Sydneysider, with just under a third (32.7%) of their total income attributed to repayments, compared with 33.6% of the average Sydneysider’s income that is spent on mortgage repayments. Rental payments are also more affordable in Penrith, with residents spending just 21.5% of their weekly income on rent (compared with 24.5% of Sydney residents). HOUSING AND COMMUNITY
  22. 22. 21 McCrindle • Research Pack With offices in Sydney and Melbourne and with research infrastructure including research rooms and research panels, we manage research projects comprehensively. We’re also the researchers research agency with our infrastructure regularly used by other agencies. Find out more at www.researchrooms.com. RESEARCH ROOMS
  23. 23. T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 22 CITY SYDNEY MELBOURNE BRISBANE PERTH ADELAIDE Gold Coast Newcastle ACT/CANBERRA Central Coast Sunshine Coast Wollongong HOBART Geelong Townsville Cairns DARWIN Toowoomba Ballarat Bendigo Albury/Wodonga Mackay Launceston Rockhampton Bunbury Bundaberg Coffs Harbour Wagga Wagga Hervey Bay Mildura Shepparton ‘000 4,488 4,375 2,207 1,995 1,283 623 433 429 324 301 291 208 186 182 149 124 115 100 93 88 87 86 82 76 71 69 55 52 50 49 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 11 12 15 16 WA 2.59m (10.9%) NT 0.25m (1.0%) SA 1.71m (7.2%) QLD 4.77m (20.1%) NSW 7.55m (31.9%) ACT 0.43m (1.8%) TAS 0.52m (2.2%) WA 3.1% QLD 1.8% ACT 1.6% VIC 1.9% NT 1.8% NSW 1.5% SA 0.9% TAS: 0.2% Today: 5.8% Today: 0.72 million Today: 23.7 million World Today: 1.1% 9.1 million (2.6 people/household) Births: 310,600 Deaths: 146,200 Departures: 270,600Arrivals: 511,600 Natural increase: 164,400 Net overseas migration: 241,000 A U S T R A L I A’ S P O P U L AT I O N M A P © McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com AUSTRALIA STREETIfAustraliawasastreetof100households... 3.6Births peryear 11.6km 200m 10.7km NATIONALPOPULATIONASSTREETLENGTH 51 2 1 ... Fastestgrowingstreetat140m/yr. IndiaSt.willbethelongestin2030 POPULATION:263PEOPLE Oliver William Jack Noah Jackson Charlotte Olivia Ava Emily Mia 1 2 3 4 5 CURRENTTOP5BABYNAMES Rank CHINAST. INDIAST. AUSTRALIAST. 1.4Marriages/yr 1.7Deaths/yr193Vehicles avg.14,000km/yr COMMUTERS 1in10catchpublictransport 2in3travelbycar 1in10buscommutersalsoneedacar Degreeor PostGrad. Dip.orCert. Year10 Year11/12 22% 27% 27% 24% Lessthan1in2knowtheterm: JoeBlake(snake) CaptainCook(look) Frogandtoad(road) HaroldHolt(bolt) Morethan1in2haveused: G'day Arvo Noworries Youbeauty! Broughttoyouby: Detached house Unitor apartment Terraceor townhouse 76%|56% 10%|13% 14%|31% HOUSINGTYPE Current | Newapprovals 1975 1995 TODAY 6x5x 10x AVG.HOUSEPRICE(SYDNEY) avg.full-timeannualincome 54% 34% 12% BothAus. born NoneAus. born OneAus. born PARENTPLACEOFBIRTH $438k $767k $2.2m $54,964 income(extax)$41,184 $94,328 $32k $192k $30,212$17,992 HOUSEHOLDWEALTHBYQUINTILE 33% 30% 23% 11% 3% Couple&kids Coupleonly Loneperson Singleparent Groupliving HOUSEHOLDTYPES 252 36% 33% 31% Mortgage Fullyown Renting 18yrsavg.lengthtenure 8yrs 1.8yrs HOMEOWNERSHIP 2745 9% 37% 37% 17% VEHICLEOWNERSHIP None 1 2 3 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 WORKFORCE of 2025 BB 13% X 29% Y 31% Z 27% Meme of the year Word of the year Planking Gangnam Style Harlem Shake App Cloud Hashtag Selfie Photo- bombing Icebucket Challenge Slacktivism CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER 20th CENTURY TODAY REDEFINED LIFESTAGES Uni degrees health % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* MOBILITY IN A LIFETIME* JOBS Careers Homes 17 5 15 EFFECTIVE ENGAGEMENT Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world Verbal Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams Books & paper Glass & devices 1in4X 1in3Y 1in2* Z slanguage Cray cray Defs FOMO YOLO 2,000,000,000 2 BILLION GEN Zs 1 2 3 GLOBAL COUNTRIES WITH LARGEST NUMBER l Command & Control Collaboration & Contribution leadership styles screenagers αα 1 2 3 4 5 Charlotte Olivia Ava Emily Mia Oliver William Jack Noah Jackson TOP NAMES OECD Gen Alphas born globally each week2,500,000 Total Fertility Rate: 1.7 Age at first marriage: 29.7 Age at first birth: 27.7 GEN Y PARENTS Life expectancy:^ M 77.3 F 82.8 α GEN ALPHA EST. 2010 G LOBAL GEN • multi-modal s U PAGERS • Generation glas s α DIGITALI NTEGRATORS • THE ZEDS • DOT COMKIDS GENERATI ON CONNECTED • iGEN • SCR EENAGERS z GEN ZED EST. 1995 Google.com domain registered Portable MP3 players USB flash drives Nokia 3310 Wikipedia Facebook opens to the public Twitter Dropbox iPhone Whatsapp iPad Instagram Facebook: 1 billion active users Google glass 1,000,000,000 Siri 3D printers GoPro 2000 200519951990 8 7 6 5 4 3 HOURS/DAY Face-to-face interaction Electronic media 1997 Source: Sigman 2009 www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^Life expectancy of Gen Alpha at birth Source: ABS, McCrindle | © McCrindle 2015 AUSTRALIA STREET POPULATION MAP & GENERATIONAL PROFILE GEN Z & GEN ALPHA A5 INFOGRAPHICS Our best-selling books, award winning research and renowned infographics are widely distributed resources and we apply the same passion in assisting our clients to make an impact. WORD UP wordup.net.au THE ABC OF XYZ theabcofxyz.com THE POWER OF GOOD mccrindle.com.au /the-power-of-good BOOKS Available at all good bookstores or online at hybridpublishers.com.au Visit mccrindle.com.au/research-resources to view these resources as well as our other infographics, videos, reports and summaries.
  24. 24. Suite A39 - Level 4 24 Lexington Drive Bella Vista, NSW 2153 T F +61 2 8824 3422 +61 2 8824 3566 Level 2 3/5 Burwood Highway Wantirna, VIC 3152 T +61 3 9691 3579 AA SYDNEY MELBOURNE twitter.com/ MarkMcCrindle youtube.com/user/ mccrindleresearch facebook.com/ mccrindleresearch linkedin.com/company/ mccrindle-research W www.mccrindle.com.au E info@mccrindle.com.au T 1800 TRENDS CONTACT US For more great content and research resources please visit our blog: blog.mccrindle.com.au SOCIAL MEDIA

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