Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Conference keynote presentations • Executive strategy workshops
Boardroom briefing sessions • Professional development sem...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark was absolutely wonderful
	 – his topic was spot on ... ...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MEDIA
COMMENTATOR
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark McCrindle is a social researcher with
an international ...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MOST REQUESTED TOPIC AREAS
EXPERT PRESENTATIONS
With more ch...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MOST REQUESTED TOPIC AREAS
EXPERT PRESENTATIONS
To engage wi...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MOST REQUESTED TOPIC AREAS
EXPERT PRESENTATIONS
In a world o...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
TRACKING
THE TRENDS
Social
Trends
• 21st Century Australia
d...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Customer• From Baby Boomers to
Generations Y and Z:
engaging...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Future
Forecasts
• An environmental scan:
political, economi...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Overwhelmingly
positive feedback.
LANDCOM
SIX SIMPLE STEPS
T...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Australia’s Good Food Karma
Sydneysiders post about
junk foo...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark’s presentation was enjoyed
by all. In fact, it has been...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark was fantastic -
	 feedback from his session
has been ex...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Recent not-for-profit &
government clients
Brilliant
present...
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
PUBLICATIONS
“Mark McCrindle deserves a medal. Mapless, he’s...
GET IN TOUCH
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
	 Your delivery was relevant and focussed, and ...
Upcoming SlideShare
Loading in …5
×

Mark McCrindle Professional Speaker info pack

280 views

Published on

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.

Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Mark McCrindle Professional Speaker info pack

  1. 1. Conference keynote presentations • Executive strategy workshops Boardroom briefing sessions • Professional development seminars SOCIAL RESEARCHER DEMOGRAPHER TRENDS ANALYST TM
  2. 2. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Mark was absolutely wonderful – his topic was spot on ... good, meaty, relevant content, engaging, direct and funny – everything you want in a speaker! Real Estate Leadership Forum INTERNATIONALLY ACCLAIMED PRESENTER
  3. 3. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com MEDIA COMMENTATOR
  4. 4. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands. Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his research based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator. Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good. RESEARCH-BASED FUTURIST
  5. 5. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com MOST REQUESTED TOPIC AREAS EXPERT PRESENTATIONS With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers. UNDERSTANDING AND ENGAGING WITH THE EVER CHANGING CUSTOMER In this session, social researcher Mark McCrindle gives an overview of how to communicate in these message-saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influences on decision-making today. He will share insights into best practice communication, maximising retention and how to effectively engage and empower online communities. EMERGING TECHNOLOGIES, NEW STRATEGIES: TRENDS & TACTICS WITH SOCIAL MEDIA This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends. CHANGING TIMES, EMERGING TRENDS
  6. 6. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com MOST REQUESTED TOPIC AREAS EXPERT PRESENTATIONS To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. A DEMOGRAPHIC SNAPSHOT OF AUSTRALIA: NOW AND TOWARDS 2020 This turbo charged session provides a strategic analysis of the key trends shaping the future and presents research based scenarios to equip teams to thrive amidst the shifts. Based on a top line environmental scan and an overview of the mega-trends influencing business, society and customers, these strategy forums use interactive voting technology to rank the issues by priority. From boards to executive committees, from industry leadership panels to stakeholder sessions, Mark McCrindle and the McCrindle team have delivered in-house or conference workshop sessions of the renowned Future Forum. THE FUTURE FORUM Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation. UNDERSTANDING AND ENGAGING WITH GENERATION Z CITY SYDNEY MELBOURNE BRISBANE PERTH ADELAIDE Gold Coast Newcastle ACT/CANBERRA Central Coast Sunshine Coast Wollongong HOBART Geelong Townsville Cairns DARWIN Toowoomba Ballarat Bendigo Albury/Wodonga Mackay Launceston Rockhampton Bunbury Bundaberg Coffs Harbour Wagga Wagga Hervey Bay Mildura Shepparton ‘000 4,488 4,375 2,207 1,995 1,283 623 433 429 324 301 291 208 186 182 149 124 115 100 93 88 87 86 82 76 71 69 55 52 50 49 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 11 12 15 16 WA 2.59m (10.9%) NT 0.25m (1.0%) SA 1.71m (7.2%) QLD 4.77m (20.1%) NSW 7.55m (31.9%) ACT 0.43m (1.8%) TAS 0.52m (2.2%) WA 3.1% QLD 1.8% ACT 1.6% VIC 1.9% NT 1.8% NSW 1.5% SA 0.9% TAS: 0.2% Today: 5.8% Today: 0.72 million Today: 23.7 million World Today: 1.1% 9.1 million (2.6 people/household) Births: 310,600 Deaths: 146,200 Departures: 270,600Arrivals: 511,600 Natural increase: 164,400 Net overseas migration: 241,000 A U S T R A L I A’ S P O P U L AT I O N M A P
  7. 7. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com MOST REQUESTED TOPIC AREAS EXPERT PRESENTATIONS In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce. LEADING TIMES IN CHANGING TIMES: RECRUITING, RETAINING & MOTIVATING DIVERSE GENERATIONS In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teachandmodeleffectivecommunicationbasedonanunderstanding of the influence patterns of today’s audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond. COMMUNICATION SKILLS FOR THE 21ST CENTURY
  8. 8. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com TRACKING THE TRENDS Social Trends • 21st Century Australia defined: how we see ourselves. • The regions and the big cities: the implications of urbanisation, seachange and treechange. • Transitioning households, redefined families: engaging with modern Australians. • The big social trends redefining Australia. • The transformation of 21st Century communities: from schools and workplaces to shops and suburbs.
  9. 9. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Customer• From Baby Boomers to Generations Y and Z: engaging with emerging consumers. • From global brands to online channels: what we buy and why. • Understanding today’s key customer segments. • Effective communication in a message saturated market. • Building loyalty in brand-fickle times: retention strategies. Changes Demographic Shifts• Implications of the ageing population and the ageing workforce. • Tracking the key trends: population shifts, increased longevity, cultural diversity. • Couples, young families and the new baby boom. • Redefined lifestages, emerging lifestyles: demographic and psychographic trends. • Tweens, Downagers, Urban Nexters and Silver Stylers: the implications of demographic change. TRACKING THE TRENDS
  10. 10. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Future Forecasts • An environmental scan: political, economic, social, technological, environmental and legislative trends. • Observing the trends, understanding the changes, responding to the shifts. • Trends to 2030: insights and strategy for the decade ahead.• Foresight planning: the workforce and customers of 2020. • Communication and media trends: from social media to digital advertising, analysis of the changes. Organisational Change 2020 20302016 • Driving productivity gains through staff buy in and effective management. • The resilient organisation: managing teams in uncertain times. • Developing organisational culture and enhancing the engagement climate. • Effective internal communications: gaining alignment to values and commitment to vision. • Leading people while managing tasks: being both a positional and relational leader. TRACKING THE TRENDS
  11. 11. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Overwhelmingly positive feedback. LANDCOM SIX SIMPLE STEPS TO A SUCCESSFUL EVENT Date check: For more information or to check the availability of a date you may have in mind, please email us at info@mccrindle.com.au or call the office on 02 8824 3422. Confirmation: Once you have decided on your date and Mark as a speaker, we will send you a booking confirmation form for you to confirm all of the details. Briefing: We will then arrange a briefing with your event organiser and Mark so that the topic and his presentation can be specifically prepared to meet your objectives. Research:If specific research has been requested as part of this booking, we will conduct the research, analyse the results and prepare the findings ready for the event. Travel bookings: We will, in liaison with you, arrange any necessary travel and accommodation bookings and conduct a final briefing with the event organiser if required. Debrief & invoice: After the completion of the event and any associated research project, we will touch base for any final feedback or briefing requested and send you the invoice for the agreed amount. 1 2 3 4 5 6 If you’ve invited Mark as a keynote speaker to provide social analysis of the nation, why not allow McCrindle Research to take the pulse of your organisation? McCrindle Research can conduct surveys across your staff, customers or any other key stakeholder group to gain insights on any given issue. McCrindle will conduct the research in the lead up to your event which will enhance the interest of your attendees and build anticipation for the findings that Mark will present. It’s a cost effective way to conduct robust research and have the results communicated through visually engaging means such as visual infographics and an engaging keynote or workshop. Thank you for your well structured, entertaining and informative session. Asteron KEYNOTE & RESEARCH PACK
  12. 12. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Australia’s Good Food Karma Sydneysiders post about junk food 40% more than Melbournites New South Welshmen are 4 times more willing than Queenslanders to do something illegal for cake Tasmania has Australia’s highest Good Food Karma with a score of 75 Queensland is the superfood capital, spending more on superfoods per capita than any other state Western Australia shells out the most for health juices and drinks South Australians are most likely to be on a first name basis with their local takeaway guy 75 Women are willing to travel 1km further on average than men for a fast food fix and 5km further for health food Men are more likely to be on a first-name basis with those at their local takeaway (23%) than women (13%) Women are more likely to avoid late-night takeaway than men, with 3 in 5 (61%) avoiding it at all costs compared to 51% of men Men use more toilet paper than women at an average of 9.7 squares per use compared to 7.3 squares for women More women than men admit to unbuttoning their pants so they can eat more VS 70 73BY STATE BY GENERATION 75 74 71 71 71 70 TAS SA WA QLD VIC NSW The Northern Territory has the highest take away turnover in Australia per person 66 68 75 78Gen Y Aged 20-34 Gen X Aged 35-49 Boomers Aged 50-68 Builders Aged 69+ Because Active Balance is the ultimate in Good Food Karma Food Karma: feeling great or gross, as a result of what one eats GET YOUR OWN SCORE & FOOD PERSONALITY! ? Visit www.goodfoodkarmaindex.com.au ...Concise and well delivered. The detail in the statistics were excellent and Mark had obviously taken the time to tailor the presentations to understand our industry. Golf Management Australia Recent Research & Speaking Pack clients outstanding presentation... fresh & engaging, & our delegates commented on its high standard... overwhelmingly positive. Retirement Villages Association – NZ KEYNOTE & RESEARCH PACK GROWINGDEMAND DECLININGSUPPLY T H E A G E D C A R E P U Z Z L E 30.5 37.3 38.0 40.0 1984 TODAY 2024 2044 AGEING WORKERS MASS RETIREMENT MASS RECRUITMENT DECLINING WORKFORCE RATIO 75.8 82.1 84.9 90.4 INCREASED LONGEVITY AGEING SOCIETY GROWING POPULATION POPULATION PYRAMIDS LETTERS FROM THE QUEEN 85+ POPULATION LIFE EXPECTANCY AT BIRTH MEDIAN AGE AUSTRALIAN | 65+ POPULATION MEDIAN AGE IN WORKFORCE SECTORS RATIO OF WORKERS : RETIRED COUPLE Retail Finance Construction Health Education Residential Aged Care Community Aged Care 33.4 37.3 38.5 41.1 42.1 48.0 50.0 ABC VS 15.6m | 1.58m 23.6m | 3.45m 28.3m | 4.76m 38.7m | 7.75m 1984 TODAY 20442024 1984 TODAY 2024 2044 PER1970 2010 2050 No. OF AUSTRALIANS TURNING 100 (CALENDAR YR) AGE VS. POPULATION (THOUSANDS) AGE 1952* TODAY 2024 2044 18567 4885 2643 40 100 120,862 455,390 4x as many 601,815 5x as many 1,655,997 14x as many 1984 TODAY 2044 2024 RETIRING AGED CARE WORKFORCE 240,445WORKERS IN THE AGED CARE SECTOR 15 yrs HALFTHE WORKFORCE WILL BE OF RETIREMENT AGE IN... 8,015RETIREES PER YEAR FAREWELL! 668FAREWELL LUNCHES/MTH. FOR THE NEXT 15 YRS GROWING NEED DEMAND SUPPLY THIS EQUATES TO... TO KEEP THE CURRENT RATIO OF AGED CARE WORKERS TO PEOPLE AGED 85+ 77,976WORKERS IN THE NEXT 10 YEARS WE NEED TO ADD THIS EQUATES TO... 650/MONTH A RECRUITMENT GOAL OF REPLACING THE RETIRING STAFF+ MORE PEOPLE AGED 85+ 6,000,000YEARS OF CARE IN THE NEXT 30 YEARS AUSTRALIA WILL HAVE 5 YRSLONGER THAN TODAY THE AVERAGE OLDER AUSTRALIAN WILL LIVE AN EXTRA THIS EQUATES TO... +1,200,000 PER PER INFOGRAPHIC BY © McCrindle, Community Services & Health Industry Skills Council Source: ABS, McCrindle mccrindle.com.au researchvisualisation.com + *The year Queen Elizabeth II became sovereign SPONSORED BY cshisc.com.au POWERED BY DEMOGRAPHICALLY ECONOMICALLY ENVIRONMENTALLY TECHNOLOGICALLY SOCIA LLY GENERATIO NALLY GROWING AGEING DIVERSIFYING DECLINING (revenues) RISING (costs) DEMANDING (consumers) SHRINKING MOVING REDEFINING CHANGING CONVERGING DENSIFYING ADAPTING INTERACTING ACCELERATING SPENDING WORKING LEADING of the HEALTH LANDSCAPE 2025 Aus Population (’000,000) 1 Aus Population Growth Rate 18.1 23.5 28.8 Net Overseas Migration (’000) 2 107 241 371 +1.1% +1.8% +1.8% Life Expectancy 4 75 81 80 84 84 87 Household Types 12 23% 24% 26% 73% 72% 70% 4% 4% 4% Family One-person Group In 2013, 334 disasters from natural hazards were recorded in 109 countries, causing more than 22,600 deaths, affecting 96 million people, and leaving US $118 billion in economic damages.26 By 2025, an additional 4.5 million Australians are projected to live in capital cities. 75% of Australians live in cities with populations of over 100,000 people.27 Median Age 3 Median Age of First Marriage 15 27 25 30 28 33 32 Median Age of Parents (New Births) 16 32 29 33 31 34 31 33.7 37.3 38.7 UV Radiation - Melanoma Deaths25 940 1,515 2,025 Australian annual avg. daily mean temperatures have increased by 0.9 °C since 1910. Temperatures are projected to rise by 1.0 to 5.0 °C by 2070.23 Heat Stress By the 2050s, global heat events that would currently occur only once every 20 years are predicted to occur on average every 2 – 5 years.24 2.5 quintillion bytes of data are created every day.22 2,500,000,000,000,000,000 90% 90% of the world’s data has been created in the last 2 years alone.22 Facebook China India Twitter USA Indonesia Brazil Pakistan Nigeria Instagram 1,400 1,360 1,240 646 318 247 202 186 173 152 Top 10 Populations (’000,000) 20 KEY: 1995 TODAY 2025 Top 5 Source Countries 6 United Kingdom New Zealand Italy Vietnam Greece United Kingdom New Zealand China India Italy 5 careers 15 homes 17 jobs In a lifetime...13 % of Aus Population Born Overseas 5 22.1% 27.7% 31.2% % of Housing Tenure 14 45% 33% 22% 25% 36% 47% 30% 31% 31% Fully owned Mortgage Rented Intergenerational Leadership Transfer29 % of Workforce by Generation30 18% 46% 34% 2% 0% 1% 34% 42% 21% 2% 0% 13% 34% 30% 23% Experienced... Authoritarian Commanding Co-ordinating Empowering Inspiring Leadership Styles Commanders Thinkers Doers Collaborators Co-creators Generation Builders Boomers Gen X Gen Y Gen Z Mean Household Net Worth ($’000)28 25-34 35-44 45-54 55-64 65-74 75+ AGE GROUP 2,000 0 500 1,000 1,500 From 2018-19 onwards, when revenue exceeds spending by around 1.6% of GDP, ageing and health pressures are projected to lead to a gradual deterioration in government finances.7 Health expenditure as % of GDP 8 Total Public Health Expenditure ($ billion) 7.3% 9.5% 11.1% 42 140 218 742,000 342,000 17,000 Medicines dispensed by community pharmacies People visit a GP People visit an emergency department at larger public hospitals10 Consumer preferences are likely to change and demand for high-quality health services will grow 11 1 5PEOPLE IN THE WORLD OWN A SMARTPHONE19 IN Smartphone take-up 18 % of Australians who use a smartphone 17 UAE South Korea Saudi Arabia Singapore Norway Australia 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 10 37% 50% 65% 2011 2012 2013 Replacement organs, such as kidneys and livers, could be developed by 2030.21 By 2025: GDP China + GDP India > Total GDP of G79 PER DAY PER DAY PER DAY ENVIRONMENTAL SCAN 1-6. 7. 8, 10. 9, 11. 12. 13-16. 17. 18. 19. 20. SOURCES ABS Australian Government Treasury AIHW Australian Government, Australia in the Asian Century AIFS ABS Ipsos and Google Research Google BI Intelligence CIA Factbook, Statistics Brain 21, 27. 22. 23. 24. 25. 26. 28. 29. 30. US National Intelligence Council, Global Trends 2030: Alternate Worlds IBM CSIRO and Bureau of Meteorology IPCC ABS CRED ABS McCrindle Research ABS INFOGRAPHIC BY BROUGHT TO YOU BY
  13. 13. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Mark’s presentation was enjoyed by all. In fact, it has been said that Mark has set the benchmark for all future speakers! IRT (Illawarra Retirement Trust) Recent corporate clients Spot on, really relevant and well tailored to our event. SLSA (Surf Lifesaving) KEYNOTE & RESEARCH PACK
  14. 14. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Mark was fantastic - feedback from his session has been excellent and he kept the group engaged for the entire 2 hour period. He did a lot of pre-work for us and really tailored the program to meet our conference objectives. All his efforts were much appreciated. Macquarie Bank An initial briefing meeting with your team to find the key areas of research. A methodologically robust online survey of up to 1,000 Australians and/or focus groups. AkeynotepresentationbyMarkMcCrindle with the results from the survey delivered to delegates. Availability for commentary on the results for internal or external publications or further strategy sessions. 1 2 3 4 KEYNOTE & RESEARCH PACK
  15. 15. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Recent not-for-profit & government clients Brilliant presentation, useful application of data. Excellent content and outstanding delivery. ADAPE Australasia KEYNOTE & RESEARCH PACK
  16. 16. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com PUBLICATIONS “Mark McCrindle deserves a medal. Mapless, he’s entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way.” David Astle, Co-host of Letters and Numbers (SBS TV), columnist and crossword compiler Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark McCrindle. 208 pages. Published by Halstead Press, 2011. RRP $30.00 A fascinating insight into how English changes, a quirky look at yout slang today, and a window into the minds of the different generations. “The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia.” Bernard Salt, Demographer & columnist; Partner, KPMG The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with Emily Wolfinger. 238 pages. Published by UNSW Press, 2011. RRP $30.00 From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations. “This book provides many examples of the power of doing good works, the betterment conferred in so many different ways and, on occasions, leading to the saving of lives.” Tim Fischer AC, Former Deputy Prime Minister The Power of Good: True stories of great kindness from total strangers by Mark McCrindle. 232 pages. Published by Hybrid Publishers, 2011. RRP $24.95 Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australians, including Jean Kittson, Peter FitzSimons, Tracy Spicer, Father Chris Riley, and many others.
  17. 17. GET IN TOUCH T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched. Toyota Australia

×