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The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment.
Some of the other key objectives are:
Identification of National Giving Macro Segments
Not-for-profit Awareness and Benchmarking Analysis
Identification of Giving Blockers and
Giving Sentiment Index
Not-for-profit Staff and Leaders Snapshot.