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Australian Community Trends Report National Study summary by Mark McCrindle

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The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment.
Some of the other key objectives are:
 Identification of National Giving Macro Segments
 Not-for-profit Awareness and Benchmarking Analysis
 Identification of Giving Blockers and
 Giving Sentiment Index
 Not-for-profit Staff and Leaders Snapshot.

Published in: Government & Nonprofit
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Australian Community Trends Report National Study summary by Mark McCrindle

  1. 1. AUSTRALIAN COMMUNITY TRENDS REPORT: Results from the National Study M a r k M c C r i n d l e N o v e m b e r 2 0 1 5
  2. 2. M e t h o d o l o g y Fieldwork: August to November 2015 An Australian first- total sector-wide study 1. Australians n= 1,512 2. Focus groups: 2 Sydney, 2 Melbourne n=34 3. Supporter survey n= 6,625 4. Staff survey n=556 5. Senior leaders consultation n=22
  3. 3. N e t P r o m o t e r S c o r e ( N P S ) c a l c u l a t i o n
  4. 4. 2% 1% 1% 1% 2% 8% 4% 12% 22% 18% 29% 0% 5% 10% 15% 20% 25% 30% 35% 0 1 2 3 4 5 6 7 8 9 10 Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to friends and acquaintances looking for a charity to support? SUPPORTERS N e t P r o m o t e r S c o r e ( N P S )
  5. 5. 2% 1% 1% 1% 2% 8% 4% 12% 22% 18% 29% 0% 5% 10% 15% 20% 25% 30% 35% 0 1 2 3 4 5 6 7 8 9 10 Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to friends and acquaintances looking for a charity to support? 27 SUPPORTERS N e t P r o m o t e r S c o r e ( N P S ) - l e a d i n g
  6. 6. 2% 1% 1% 1% 1% 6% 3% 9% 19% 20% 39% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 1 2 3 4 5 6 7 8 9 10 Q. On a scale from 0-10, how likely is it that you would make the same decision to support this organisation if you were able to remake your choice? SUPPORTERS N e t R e p e a t e r S c o r e ( N R S )
  7. 7. 2% 1% 1% 1% 1% 6% 3% 9% 19% 20% 39% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 1 2 3 4 5 6 7 8 9 10 Q. On a scale from 0-10, how likely is it that you would make the same decision to support this organisation if you were able to remake your choice? 44 SUPPORTERS N e t R e p e a t e r S c o r e ( N R S ) - s a t i s f i e d
  8. 8. 3% 2% 3% 1% 5% 3% 13% 20% 15% 34% 0% 5% 10% 15% 20% 25% 30% 35% 40% 0 (Not at all likely) 1 2 3 4 5 6 7 8 9 10 (Extremely likely) On a scale from 0-10, how likely is it that you would recommend your organisation as a place to work to a friend or contact? 31 STAFF N e t C u l t u r e S c o r e ( N C S ) - e n ga g e d
  9. 9. S t a f f t e n u r e - 4 + y e a r s 39% 31% 21% 5% 3% 0% 5% 10% 15% 20% 25% 30% 35% 40% Less than 2 years 2 - 5 years 6 - 10 years 11 - 15 years 16+ Q. Approx. how long have you been working for your current employer? STAFF
  10. 10. N ex t s t e p s • Subscriber briefings- December • Further analysis • 2016 National study July-August • Innovation lab • Australian Communities resources
  11. 11. m c c r i n d l e . c o m . a u a u s t r a l i a n c o m m u n i t i e s . c o m . a u

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