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Australia population-map-generational-profile-2015 infographic-mccrindle

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This year Australia’s population will reach 24 million!
Our population growth rate (1.6%) means that we are growing by 364,800 people each year! Net overseas migration accounts for more than half (58%) of this growth, while the remaining 42% is accredited to natural increase.
Sydney is home to the most Aussie’s (almost 5 million), followed by Melbourne, Brisbane, Perth and Adelaide.
There are 9.1 million households in Australia, and on average 2.6 people live in them.
The median age of Australian’s today is 37.3, and our life expectancy is around 82 years old.
Aussies are most likely to get married in their late twenties (29.1) and become parents in their early thirties (31.9). Our fertility rate (1.9) is even higher than the OECD average (1.7)!

OUR GENERATIONAL PROFILE

Australia is made up of 6 generations, spanning those in their 80’s and above (the Builders) to our newborns today (Generation Alpha). Each generation has grown up in a definitive time of unique challenge and opportunity, and how the times have changed! For example, while just 1 in 10 Builders obtained a university degree, half of our emerging generation Alpha’s are predicated to do the same.

WHAT WE DO

At McCrindle, our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically in changing times. As social researchers we help organisations, brands and communities know the times.

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Australia population-map-generational-profile-2015 infographic-mccrindle

  1. 1. CITY SYDNEY MELBOURNE BRISBANE PERTH ADELAIDE Gold Coast Newcastle ACT/CANBERRA Central Coast Sunshine Coast Wollongong HOBART Geelong Townsville Cairns DARWIN Toowoomba Ballarat Bendigo Albury/Wodonga Mackay Launceston Rockhampton Bunbury Bundaberg Coffs Harbour Wagga Wagga Hervey Bay Mildura Gladstone ‘000 4,919 4,539 2,329 2,107 1,318 629 435 394 326 303 293 220 187 184 151 144 116 100 93 89 88 86 83 77 71 69 56 52 51 50 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 11 12 15 16 WA 2.63m - 11.0% 2.2% 1.87 NT 0.25m - 1.0% 1.0% 2.12 SA 1.70m - 7.1% 0.9% 1.85 QLD 4.79m - 20.1% 1.5% 1.94 NSW 7.63m - 32.0% 1.9% 1.94 ACT 0.39m - 1.6% 1.2% 1.78 TAS 0.52m - 2.2% 0.3% 2.01 VIC 5.95m - 25.0% 1.9% 1.77 A U S T R A L I A Population: 24 million Population growth rate: 1.6% Total fertility rate: 1.9 Full-time 8.1 mil Part-time 3.6 mil Unemployed 0.8 mil Households 9.1 mil Average household size 2.6 people/household Median age 37.3 Births 300,900 Deaths 148,600 Natural increase 152,300 Arrivals 492,400 Departures 279,900 Net overseas migration 212,500 E M P L O Y M E N T P O P U L AT I O N H O U S E H O L D S Total employed 11.7 mil Unemployment rate 6.2% Total population growth 364,800 people/year Natural increase 42% Net overseas migration 58% A U S T R A L I A ’ S P O P U L A T I O N M A P MAP KEY CITY BY POPULATION © Copyright McCrindle 2015 | Source: McCrindle, ABS POPULATION GROWTH T E W 1800 TRENDS info@mccrindle.com.au mccrindle.com.au SYDNEY +61 2 8824 3422 MELBOURNE +61 3 9691 3579 BLOG blog.mccrindle.com.au twitter.com mccrindlersrch youtube.com/ mccrindleresearch facebook.com/ mccrindleresearch slideshare.com/ mccrindleresearch linkedin.com/company/ mccrindle-research
  2. 2. 0 POPULATION 2.42 million - 10% % OF WORKFORCE Today: 1% | 2025: 0% UNI DEGREE: 1 in 10 POPULATION 5.17 million - 22% % OF WORKFORCE Today: 25% | 2025: 8% UNI DEGREE: 1 in 5 POPULATION 4.78 million - 20% % OF WORKFORCE Today: 31% | 2025: 28% UNI DEGREE: 1 in 4 POPULATION 5.22 million - 22% % OF WORKFORCE Today: 34% | 2025: 33% UNI DEGREE: 1 in 3 POPULATION 4.43 million - 18% % OF WORKFORCE Today: 9% | 2025: 31% UNI DEGREE: 1 in 2 POP. 1.9 m 8% 1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10 6 million 70+ 51-69 36-50 21-35 6-20 <6 24 million α 80.0 84.3 Life expectancy at birth 33.0 30.8 Median age of parents (new births) 29.9 28.3 Median age first marriage Australia: 1.9 OECD: 1.7 Total fertility rate ZYXB BB A U S T R A L I A’ S G E N E R AT I O N A L P R O F I L E P O P U L AT I O N B Y Y E A R O F B I R T H BUILDERS GENERATIONALPHA BABYBOOMERS GENERATIONX GENERATIONY GENERATIONZ TM SOCIAL RESEARCH CUSTOMER SEGMENTATION RESEARCH PRESENTATIONS DEMOGRAPHIC ANALYSIS RESEARCH VISUALISATION POWERED BY researchvisualisation.com mccrindle.com.au

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