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Virtual Real Estate Bar Camp

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Just wrapped up our Mortgage Blogging presentation on Virtual Real Estate Bar Camp with Scott Schang, Chris Brown, Shashank Shekhar and Justin McHood.

The purpose of our call was to show social media savvy real estate agents the benefit of adding targeted mortgage content to their blog.

Published in: Real Estate
  • I just came on this site and I am happy to say that this is very good for me. I will surly suggest to my friends to visit this site. I appreciate this. Thanks a lot.
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    Mark01
    Real Estates
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Virtual Real Estate Bar Camp

  1. 1. The Missing Ingredient In Your Real Estate Blog... Mortgage Content
  2. 2. Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Florida Mortgage @Chris_Brown Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @ScottSchang Shashank Shekhar San Jose, CA Mortgage @ShashankTweets
  3. 3. How Does A Loan Officer Benefit? Mortgage Content + Real Estate Blog = Good Stuff Buyers Are Online Looking For Homes
  4. 4. How Does The Real Estate Agent Benefit? Mortgage Content + Real Estate Blog = Good Stuff
  5. 5. #1 Specialized mortgage information requires an experienced lending professional's insight <ul><ul><li>Guideline Changes </li></ul></ul><ul><ul><li>First-Time Home Buyer Lending Tips </li></ul></ul><ul><ul><li>County / Program Loan Limits </li></ul></ul><ul><ul><li>Credit / Re-Score Education </li></ul></ul><ul><ul><li>Appraisal Regulations </li></ul></ul><ul><ul><li>Income / Asset FAQ's </li></ul></ul><ul><ul><li>Down Payment Assistance </li></ul></ul><ul><ul><li>MDIA, GFE, RESPA, WTF... </li></ul></ul>8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff
  6. 6. #2 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Buyers, Sellers and Agents always have mortgage related questions <ul><ul><li>What's the deal with FHA and condos? </li></ul></ul><ul><ul><li>How long do I have to wait after a short sale? </li></ul></ul><ul><ul><li>Does the home need a stove to pass an FHA appraisal? </li></ul></ul><ul><ul><li>Do I need to prove my income if I'm rich? </li></ul></ul><ul><ul><li>Can my baby's momma's momma co-sign if she has better credit?  </li></ul></ul><ul><ul><li>How fast can we close? </li></ul></ul><ul><ul><li>Will rates go up in 3 months? </li></ul></ul>
  7. 7. #3 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Relevant and timely information is excellent to include in newsletters or email campaigns <ul><ul><li>Economic Indicators that impact rates </li></ul></ul><ul><ul><li>Government incentives with expirations </li></ul></ul><ul><ul><li>FHA Mortgagee Letters - updates </li></ul></ul><ul><ul><li>Loan Limit changes </li></ul></ul><ul><ul><li>Loan Level Price Adjustments </li></ul></ul><ul><ul><li>The loss of banks or programs </li></ul></ul><ul><ul><li>HVCC concerns </li></ul></ul>
  8. 8. #4 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff An educated client is more valuable to the agent, loan officer and community <ul><ul><li>Important decisions aren't made based on emotion or fear </li></ul></ul><ul><ul><li>Time isn't wasted driving around viewing the wrong properties and price ranges  </li></ul></ul><ul><ul><li>Closings move faster with a fully qualified and informed buyer </li></ul></ul><ul><ul><li>Sellers are more patient if they understand the lending process </li></ul></ul><ul><ul><li>Listings get priced properly initially </li></ul></ul>
  9. 9. #5 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Moves prospects through a controlled sales cycle while keeping them on the agent's site <ul><ul><li>Buyer searches Google for listings </li></ul></ul><ul><ul><li>Buyer finds homes on agent's site </li></ul></ul><ul><ul><li>Buyer wants to inquire about a loan </li></ul></ul><ul><ul><li>Buyer finds Mtg. info on agent's site </li></ul></ul><ul><ul><li>Buyer contacts agent or LO </li></ul></ul>
  10. 10. #6 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO <ul><li>  FACT : </li></ul><ul><li>  </li></ul><ul><ul><li>Buyers are on an agent's site for an avg of 3-5 months researching homes, communities and culture </li></ul></ul><ul><ul><li>Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust </li></ul></ul>
  11. 11. #7 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Industry related keywords and frequent content are great for SEO / SEM
  12. 12. #8 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Specific articles will drive targeted traffic = Motivated and Informed &quot;The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.&quot;                   ....Seth Godin
  13. 13. 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff EX:  &quot;Las Vegas FHA First Time Home Buyer&quot;
  14. 14. How Does The Sales Cycle Work? Mortgage Content + Real Estate Blog = Good Stuff <ul><ul><li>LO writes blog articles that answer &quot;Buying&quot; questions </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Buyers seeking mortgage info on Google will find agent's blog </li></ul></ul><ul><ul><li>Agent's IDX search and CRM convert over time </li></ul></ul>
  15. 15. How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff <ul><li>Back Link Strategy: </li></ul><ul><li>  </li></ul><ul><li>Links = &quot;Referral&quot; in the eyes of Google </li></ul><ul><ul><li>Use proper anchor text </li></ul></ul><ul><li>  Las Vegas Real Estate vs click here for homes </li></ul><ul><ul><li>Link from multiple web sites </li></ul></ul>SEO - Search Engine Optimization
  16. 16. How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff Example:  Proper Use of Anchor Text
  17. 17. Qualifying A New Loan Officer Mortgage Content + Real Estate Blog = Good Stuff Agent to Loan Officer: &quot;What can you provide me that your competition can't or won't?&quot;
  18. 18. Qualifying A Real Estate Agent's Blog Mortgage Content + Real Estate Blog = Good Stuff
  19. 19. Frequently Asked Questions Mortgage Content + Real Estate Blog = Good Stuff www .TomatoChat. com
  20. 20. Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Florida Mortgage @chris_brown_ Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @scottschang Shashank Shekhar San Jose, CA Mortgage @ShashankTweets

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