More than any previous generation, Millennials expect and demand innovation from brands and employers. This is a generation that grew up during some of the most transformative, technology-led changes in history. For them, game-changing innovation is the norm. Their attitudes and expectations are reshaping marketing, but also the way that brands design experiences, products and services.
Because innovation and Millennials are such a natural fit, Moonshot Labs and FutureCast are collaborating frequently to help brands identify and realize their best opportunities for innovation. This presentation shares some of our thinking about how to build brand love with Millennials through innovation.