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so{new}today

  1. 1. the so…[very good]team @marklochrie @clmdigital @clareasmud @richvick
  2. 2. GAMIFYING NEWS through SOCIAL PLATFORMS
  3. 3. so… IS A FRAMEWORK APP that provides media outlets the flexibility to customize content based on crowd curation.
  4. 4. so… WHAT’S the NEED?
  5. 5. so…who is the TARGET AUDIENCE and what is the ROUTE to MARKET?
  6. 6. PRIMARY MARKET: 18 – 35 year olds NICHE MARKET: Younger audience 16 – 18 NICHE MARKET: Older audience
  7. 7. So how much will cost the end user?
  8. 8. NOTHING £0.00
  9. 9. “APP MONETIZATION to get tougher still, with research analysts Gartner predicting 94.5% of downloads will be free by 2017.” Natasha Lomas - TechCrunch (2014)
  10. 10. WHITE LABEL
  11. 11. THREE TIER LICENSES
  12. 12. TIER ONE: FREE (so-new branded + adverts) TIER TWO: WHITE LABEL (your own branding + adverts) TIER THREE: WHITE LABEL (no adverts + analytics)
  13. 13. TIER ONE: FREE TIER TWO: £500 p/m TIER THREE: £1000 p/m
  14. 14. WHAT are we ASKING for?
  15. 15. so… £150k to fund our product development to market. so…[surf the wave]today
  16. 16. so… [any questions?] @marklochrie @clmdigital @clareasmud @richvick

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