Business of Software Conference

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customer interviews digital marketing content content creation landing pages copy jobs-to-be-done bosonline aprildunford businessofsoftware alexosterwalder usaonline2020 #bosusaonline #bos2020 product marketing product culture scenario planning game design value investing softbank wework feedback loop no deal eu brexit brexit readiness brexit no deal brexit dexeu dexeu no deal brexit readiness report humans and risk risk management cso akamai information security cfo forecasting hubspot trust innovation portfolio invincible companies okr leasership softwrae company building company growth outcomes outputs accessibility exit strategy finish big autosuggest ml sales and marketing career job sketch product-market fit metrics uie forecast prioritization messaging conversion rate optimization alternative marketing mironov rich mironov cake bpma tesla planning templates accountability raci motivation firing leading managing profot transferwise scale-up saas marketing london inflection point digital strategy business strategy lean startup startup way startupway tips tactics copyright advertising mad men video goals vision outputs vs outcomes management theory user journey design origami origami sales process software sales rockstar fallacy rockstars bos 2017 psychology anxiety ego health imposter syndrome impost pace launch risk cto competitor platform rewrite profitability full stack developer media learning social media marketing crowdfunding aim 2015 2014 tax return corporation tax ey ernst young tax funnel crm enterprise software training coaching hacks productivity pomodoro platforms distilling stories schools ecommerce trend spotting moz machine age conservation regulations iotuk cars hyperloop university of cambridge smart gateway blockchains iot retail iot shopping bugs codes vulnerabilities medical devices iot 16 farnell products ttp consumer student predict little big awards generation school taurus consulting specialising vehicles connectivity consumers mainstream partnering revenue carrier kii business model zuhlke invention crossrail healthcare cambridge county council master inventor little data information technology politics corporate go survey selling your business due diligence acquisition bos2105 selling closing economics architecture software testing branding recruiting engineers work mindfullness values technical debt bos 2015 basecamp ruby on rails customer focus #bos success life hack jugaad practices attitudes frugal innovation cognitive computing humour antiproblems performance teams executive compensation plan processes ambition insights hadoop smart energy hydrogen cell raspberry pi fuel cell io an wearables api water elephant elephant in the room open hardware chips open software british gas hackers smart urbanism urbanism urban data insights f1 mclaren formula 1 indu sigfox arqiva bmw production lines online education moocs e-learning edutech elearning education smart homes smart cars alex osterwalder szczepanski dr laura james laura james tim barker major depressive disorder rita gunther mcgrath spending gdp employment government public sector amazon web services britain exhibition sponsor sponsorship level up kanban waterfall lighting intrapreneur brands: the coca-cola company: the coca-cola compa unilever nest hugo fiennes industrial design claire rowland interent of things united kingdom matt hatton goodnight lamp alex deschamps sonsino communications websites mit bill aulet inbound smartcuts brian massey conversion scientist adwords landing page optimisation boston investor anthropology talks summary bos 2013 #bos2013 research ab testing optimizely speaker pricing money framework interview technique personnel depression adhd bipolar add mental illness competitive advantage transient advantage economic growth statistics business and economy berg clickslide abacus concirrus datownia etherios sigfox unioncy xively technology strategy board angels fundraising scale #iot13 dragons den application form entertainment small business dragons den comedy bbc business plan ge ceo tales leanstartup blnlean cloud computing