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This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
A rugby playing economics graduate with limited interest in fashion, Tom founded a fashion tech business. Why? His wife hated shopping – trying stuff on, feeling bad because clothes didn’t fit, not wanting to go shopping again… He saw clothes shopping had significant customer pain, understood the market opportunity and thought about the simplest way to solve the problem.
Tom recognised he couldn’t relate and empathise with customers without a team of people that could. If you want a great business, you need a workforce that represents your consumer base or you will not build products people love. Tom will discuss the challenges he’s faced in ten years building Metail, why diversity is hard but makes makes economic sense, and why he doesn’t think of his team as a family – more of a Formula One team.