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Tendayi Viki (Founder, Benneli Jacobs) - Clever Ideas Are Not Enough For Innovation


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This video for this talk from Business of Software Conference Europe 2018 will be published here soon:

The stories behind some of the greatest software companies are often post hoc narratives that distort the truth or are just marketing myths – eBay really wasn’t designed simply to sell Pez dispensers… Founders often stumble across success and so it can be hard to identify the key factors in achieving it.

Is that a feature or a business? How do you find the right business for your software? A successful, profitable, product business starts with asking a single question: What if…?

Tendayi will show why successful businesses all have to answer this, and seven other key questions sooner or later, so start thinking about them from the outset to reduce the likelihood of failure.

Published in: Business
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Tendayi Viki (Founder, Benneli Jacobs) - Clever Ideas Are Not Enough For Innovation

  1. 1. CLEVER IDEAS ARE NOT ENOUGH FOR INNOVATION TENDAYI VIKI Managing Partner Benneli Jacobs and Company
  2. 2. Q1. Customer Needs
  3. 3. Q2. Customer Value
  4. 4. Q3: Solution Creation
  5. 5. Q4. The Funnel
  6. 6. Q5: Revenue Model
  7. 7. Q6: Growth Engines
  8. 8. Q7: Business Environment
  9. 9. Bonus Question = The Timing
  10. 10. Tracking Progress Customer Needs Customer Value Solution Creation Revenue Model Growth Engines Business Environment The Funnel The Timing
  11. 11. Learn More: Contact Me: Buy Book: