This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
The stories behind some of the greatest software companies are often post hoc narratives that distort the truth or are just marketing myths – eBay really wasn’t designed simply to sell Pez dispensers… Founders often stumble across success and so it can be hard to identify the key factors in achieving it.
Is that a feature or a business? How do you find the right business for your software? A successful, profitable, product business starts with asking a single question: What if…?
Tendayi will show why successful businesses all have to answer this, and seven other key questions sooner or later, so start thinking about them from the outset to reduce the likelihood of failure.