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Steve Johnson, Purple Squirrels and Other Lies, BoS USA 2016
- 1. Steve Johnson @sjohnson717 steve@under10playbook.com http://www.under10playbook.com
- 2. © 2016 Under10 Consulting Candidates with the perfect combination of skills, education, and experience (and will also work for peanuts)
- 3. © 2016 Under10 Consulting What skills are you seeking?
- 4. © 2016 Under10 Consulting TECHNOLOGY
- 5. © 2016 Under10 Consulting OPERATIONS
- 6. © 2016 Under10 ConsultingMARKETS
- 7. © 2016 Under10 Consulting D O M A I N
- 8. © 2016 Under10 Consulting P R O C E S S
- 9. © 2016 Under10 Consulting Decision makers, whether CEO or product manager, need to leverage all types of expertise.
- 10. © 2016 Under10 Consulting “The ideal candidate has extensive experience in our technology, business, markets, and domain.”
- 11. © 2016 Under10 Consulting Technology Business Markets DomainOperations
- 12. © 2016 Under10 Consulting “ Anyone who acquires deep expertise does so at the expense of breadth. Andrew Hargadon, author, How Breakthroughs Happen
- 13. © 2016 Under10 Consulting Expertise Products Dev Sales
- 14. © 2016 Under10 Consulting Expertise Products Dev Sales Our sales people should be able to implement my product. I support 300 products. What are their names?
- 15. © 2016 Under10 Consulting Johnson’s rule of management: Nothing seems difficult to people who don’t have to do it.
- 16. © 2016 Under10 Consulting “ We value people who are learning machines and are highly adaptable over people who only bring experience. David Cancel, CEO & Founder, Drift
- 17. © 2016 Under10 Consulting Exec How large should a product management team be? Sales Mktg Dev
- 18. © 2016 Under10 Consulting DEFINE DESCRIBE EVALUATE ENABLE RELEASE SCHEDULE LAUNCHANALYZE
- 19. DESCRIBE Expertise: Product LAUNCH Expertise: Market DEFINE Expertise: Business SCHEDULE Expertise: Product ENABLE Expertise: Market EVALUATE Expertise: Business RELEASE Expertise: Product ANALYZE Expertise: Business PROPOSE DEVELOP DELIVER Prepared for By Under10 Playbook Canvas™ 1609 © 2012-2016 Under10 Consulting, LLC DEFINE DESCRIBE EVALUATE ENABLE RELEASE SCHEDULE LAUNCHANALYZE
- 20. DESCRIBE Expertise: Product LAUNCH Expertise: Market DEFINE Expertise: Business SCHEDULE Expertise: Product ENABLE Expertise: Market EVALUATE Expertise: Business RELEASE Expertise: Product ANALYZE Expertise: Business PROPOSE DEVELOP DELIVER Prepared for By Under10 Playbook Canvas™ 1609 © 2012-2016 Under10 Consulting, LLC DEFINE DESCRIBE EVALUATE ENABLE RELEASE SCHEDULE LAUNCHANALYZE
- 21. © 2016 Under10 Consulting “ When I do my job right, there’s no sign of it; disasters just fail to occur. Herman Wouk War and Remembrance
- 22. © 2016 Under10 Consulting The ideal candidate: one who can learn and gets shit done.
- 23. © 2016 Under10 Consulting Don’t look for “purple squirrels.” Instead, build expertise in all your teams. And disasters will fail to occur.
- 24. Steve Johnson @sjohnson717 steve@under10playbook.com http://www.under10playbook.com