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Steve Johnson, Purple Squirrels and Other Lies, BoS USA 2016

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Steve Johnson, Purple Squirrels and Other Lies, BoS USA 2016

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Steve Johnson of Under10 Consulting at BoS USA 2016.

See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/

Steve Johnson of Under10 Consulting at BoS USA 2016.

See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/

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Steve Johnson, Purple Squirrels and Other Lies, BoS USA 2016

  1. 1. Steve Johnson @sjohnson717 steve@under10playbook.com http://www.under10playbook.com
  2. 2. © 2016 Under10 Consulting Candidates with the perfect combination of skills, education, and experience (and will also work for peanuts)
  3. 3. © 2016 Under10 Consulting What skills are you seeking?
  4. 4. © 2016 Under10 Consulting TECHNOLOGY
  5. 5. © 2016 Under10 Consulting OPERATIONS
  6. 6. © 2016 Under10 ConsultingMARKETS
  7. 7. © 2016 Under10 Consulting D O M A I N
  8. 8. © 2016 Under10 Consulting P R O C E S S
  9. 9. © 2016 Under10 Consulting Decision makers, whether CEO or product manager, need to leverage all types of expertise.
  10. 10. © 2016 Under10 Consulting “The ideal candidate has extensive experience in our technology, business, markets, and domain.”
  11. 11. © 2016 Under10 Consulting Technology Business Markets DomainOperations
  12. 12. © 2016 Under10 Consulting “ Anyone who acquires deep expertise does so at the expense of breadth. Andrew Hargadon, author, How Breakthroughs Happen
  13. 13. © 2016 Under10 Consulting Expertise Products Dev Sales
  14. 14. © 2016 Under10 Consulting Expertise Products Dev Sales Our sales people should be able to implement my product. I support 300 products. What are their names?
  15. 15. © 2016 Under10 Consulting Johnson’s rule of management: Nothing seems difficult to people who don’t have to do it.
  16. 16. © 2016 Under10 Consulting “ We value people who are learning machines and are highly adaptable over people who only bring experience. David Cancel, CEO & Founder, Drift
  17. 17. © 2016 Under10 Consulting Exec How large should a product management team be? Sales Mktg Dev
  18. 18. © 2016 Under10 Consulting DEFINE DESCRIBE EVALUATE ENABLE RELEASE SCHEDULE LAUNCHANALYZE
  19. 19. DESCRIBE  Expertise: Product      LAUNCH  Expertise: Market      DEFINE  Expertise: Business      SCHEDULE  Expertise: Product      ENABLE  Expertise: Market      EVALUATE  Expertise: Business      RELEASE  Expertise: Product      ANALYZE  Expertise: Business      PROPOSE DEVELOP DELIVER Prepared for By Under10 Playbook Canvas™ 1609 © 2012-2016 Under10 Consulting, LLC DEFINE DESCRIBE EVALUATE ENABLE RELEASE SCHEDULE LAUNCHANALYZE
  20. 20. DESCRIBE  Expertise: Product      LAUNCH  Expertise: Market      DEFINE  Expertise: Business      SCHEDULE  Expertise: Product      ENABLE  Expertise: Market      EVALUATE  Expertise: Business      RELEASE  Expertise: Product      ANALYZE  Expertise: Business      PROPOSE DEVELOP DELIVER Prepared for By Under10 Playbook Canvas™ 1609 © 2012-2016 Under10 Consulting, LLC DEFINE DESCRIBE EVALUATE ENABLE RELEASE SCHEDULE LAUNCHANALYZE
  21. 21. © 2016 Under10 Consulting “ When I do my job right, there’s no sign of it; disasters just fail to occur. Herman Wouk War and Remembrance
  22. 22. © 2016 Under10 Consulting The ideal candidate: one who can learn and gets shit done.
  23. 23. © 2016 Under10 Consulting Don’t look for “purple squirrels.” Instead, build expertise in all your teams. And disasters will fail to occur.
  24. 24. Steve Johnson @sjohnson717 steve@under10playbook.com http://www.under10playbook.com

Editor's Notes

  • Who is watching trends in TECHNOLOGY?
    TODD
    JIM + GRAHAM STORY: Company site: easy to create archive of tools using FrontPage; hard when using WordPress

    How technical do you need to be? Need to be able to understand technical discussions, as in the company site archive example.
  • Who is watching trends in OPERATIONS?
  • MARKETS (GEO OR INDUSTRY)
  • DENTIST
    CANCEL CUSTOMERS
  • what do TEACHERS know about SELLING to education? Or the BUSINESS of education?
  • what do TEACHERS know about SELLING to education? Or the BUSINESS of education?
  • ×