Steli shares some of the tips and tricks he has learned as one of the best sales hustlers and hackers in the software business. No dark arts, no magic bullets, just solid advice, proven processes and plans that will be applicable to anyone, from single developer, through to a large established sales organisation. Having worked with some of the most successful startups to come out of the incubators such as Y-Combinator, as well as established public software businesses, Steli has a unique view of what you can do to close sales and why sales should not just be left to sales people. www.businessofsoftware.org