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Scott Berkun Is Your Product as Easy to se as You Think BoS 2021.pdf

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Scott Berkun Is Your Product as Easy to se as You Think BoS 2021.pdf

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Is Your Product as Easy to se as You Think? Scott Berkun at Business of Software Conference. See the talk: https://businessofsoftware.org/talks/is-your-product-easy-to-use/

Is Your Product as Easy to se as You Think? Scott Berkun at Business of Software Conference. See the talk: https://businessofsoftware.org/talks/is-your-product-easy-to-use/

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Scott Berkun Is Your Product as Easy to se as You Think BoS 2021.pdf

  1. 1. Scott Berkun, Author, How Design Makes The World Is Your Product As Easy 
 To Use As You Think? Business of Software, Spring 2021
  2. 2. NO.
  3. 3. NO?
  4. 4. Mjölnir
  5. 5. •Indestructible •Can fly •Returns on command •Summons lightning •Teleportation •Invisibility
  6. 6. •Indestructible •Can fly •Returns on command •Summons lightning •Teleportation •Invisibility COOL.
  7. 7. Zzzzzz.
  8. 8. Hans Holein
  9. 9. • What is good? • What is intuitive? • User friendly for which user?
  10. 10. Phrases to avoid: • Intuitive • Easy to use • User friendly • Customer centric Without context of a specific person or task they have no meaning
  11. 11. What task are we trying to improve: A) Hang a painting on the wall
 B) Fight the battle of Ragnarök 
 

  12. 12. Should we be designing for Thor (the power user)? 
 
 Or mortals? 
 

  13. 13. BUILDERS HAVE BIAS.
  14. 14. YOU AND THOR ARE HERE Proficiency with your software
  15. 15. ZDA-110-3-15-1
  16. 16. Images from New York Times
  17. 17. User Experience Technology
  18. 18. “It’s as big a deal as the PC.” 
 - Steve Jobs “So revolutionary… you’ll have no problem selling it.” 
 - Jeff Bezos “May be bigger than the internet.” 
 - John Doerr
  19. 19. Building vs. Designing • Satisfy requirements • Finish on time • Finish on budget • Product Roadmap • Solve the right problem • In the right way • For the right people • User journey map
  20. 20. User Experience Technology User Experience Technology
  21. 21. Study your customer first • What do they know? • What tasks do they need? • Where do they get stuck? • (Avoid bias) • Interviews • Site visits • Usability Studies • Early prototypes • Resist coolness
  22. 22. Study your customer first • What do they know? • What tasks do they need? • Where do they get stuck? • (Avoid bias) • Interviews • Site visits • Usability Studies • Early prototypes • Resist coolness
  23. 23. How to Measure Ease of Use • Time on Task • # of errors made • Success Rate • Customer support calls • Satisfaction ratings
  24. 24. How to Measure Ease of Use https://www.nngroup.com/articles/usability-metrics/
  25. 25. 1. Iterative User centered Design
  26. 26. 2. DESIGN POWER
  27. 27. Missoula, MT - 1880s
  28. 28. TOO MANY COOKS SPOILS THE DESIGN
  29. 29. Technology is never neutral.
  30. 30. Business ethics are part of business.
  31. 31. NOW: Q&A! Learn more about the book: designmtw.com 


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