SlideShare a Scribd company logo
Submit Search
Upload
Login
Signup
Sally Foote (VP of eCommerce, GoCompare) - The Stories Your Customers Will Tell You
Report
Business of Software Conference
Follow
Gamewarden to the software rhino. Tech & IoT events worth attending.
Jul. 27, 2020
•
0 likes
•
634 views
1
of
38
Sally Foote (VP of eCommerce, GoCompare) - The Stories Your Customers Will Tell You
Jul. 27, 2020
•
0 likes
•
634 views
Download Now
Download to read offline
Report
Business
This talk was given at Business of Software Conference Europe Online 2020, on March 24th.
Business of Software Conference
Follow
Gamewarden to the software rhino. Tech & IoT events worth attending.
Recommended
Go-To-Market for Geeks
Chris Yeh
969 views
•
17 slides
AUTM Startup Thesis
Keith McGreggor
1.1K views
•
62 slides
Product research presentation
joneldeleon2
264 views
•
32 slides
Advertising techniques
ThatMediaGuy
77 views
•
6 slides
Advertising techniques
ThatMediaGuy
73 views
•
6 slides
Theecustomer advantage
Search Experiences
113 views
•
10 slides
More Related Content
More from Business of Software Conference
LEARNING TO BUILD five bedrock skills of innovators & entrepreneurs
Business of Software Conference
14 views
•
41 slides
Valentina thörner Distraction Managment
Business of Software Conference
3 views
•
21 slides
matt_lerner focus teams
Business of Software Conference
6 views
•
51 slides
Bob Moesta JTBD Refresh
Business of Software Conference
16 views
•
71 slides
Alison Vincent Building a Board
Business of Software Conference
2 views
•
22 slides
Bill Spruill Mistakes that DIDNT kill my company
Business of Software Conference
3 views
•
14 slides
More from Business of Software Conference
(20)
LEARNING TO BUILD five bedrock skills of innovators & entrepreneurs
Business of Software Conference
•
14 views
Valentina thörner Distraction Managment
Business of Software Conference
•
3 views
matt_lerner focus teams
Business of Software Conference
•
6 views
Bob Moesta JTBD Refresh
Business of Software Conference
•
16 views
Alison Vincent Building a Board
Business of Software Conference
•
2 views
Bill Spruill Mistakes that DIDNT kill my company
Business of Software Conference
•
3 views
Rich Mironov Fundametally different viewpoints
Business of Software Conference
•
3 views
Sally Foote Magic Goggles
Business of Software Conference
•
3 views
Nopadon Wongpakdee top 4 B2B killers
Business of Software Conference
•
3 views
Alan Klement 2022
Business of Software Conference
•
99 views
BOS JTBD Framework Strategyn 2022
Business of Software Conference
•
24 views
BOS JTBD Conference 2022
Business of Software Conference
•
265 views
Elizabeth ONeill | BoS USA 2022
Business of Software Conference
•
18 views
Tiffani Bova | BoS USA 2022
Business of Software Conference
•
22 views
Chris Savage | BoS USA 2022
Business of Software Conference
•
4 views
Mickey Trafton | BoS USA 2022
Business of Software Conference
•
4 views
Hana Abaza | BoS USA 2022
Business of Software Conference
•
5 views
Bill Spruill | BoS USA 2022
Business of Software Conference
•
179 views
Amir Salihefendic | BoS USA 2022
Business of Software Conference
•
3 views
April Dunford | BoS USA 2022
Business of Software Conference
•
20 views
Recently uploaded
The Industrialist: Trends & Innovations - September 2023
accenture
28 views
•
12 slides
DEI_Consultant_ CV_FECG_2026.pptx.pdf
SeanAFisherSr
14 views
•
45 slides
Test presentatie.pptx
Marlous1
107 views
•
7 slides
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 09/2023 ISSUE
Vietnam Cotton & Spinning Association
70 views
•
32 slides
Validation 4 for Credible Pharma 4 a Keynote for Valconnect 2023.pdf
Ajaz Hussain
117 views
•
20 slides
Seafood supply chain use case by Sarkopagus.pdf
Obortech
22 views
•
8 slides
Recently uploaded
(20)
The Industrialist: Trends & Innovations - September 2023
accenture
•
28 views
DEI_Consultant_ CV_FECG_2026.pptx.pdf
SeanAFisherSr
•
14 views
Test presentatie.pptx
Marlous1
•
107 views
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 09/2023 ISSUE
Vietnam Cotton & Spinning Association
•
70 views
Validation 4 for Credible Pharma 4 a Keynote for Valconnect 2023.pdf
Ajaz Hussain
•
117 views
Seafood supply chain use case by Sarkopagus.pdf
Obortech
•
22 views
Turning diligence insights into actionable integration steps
Deloitte United States
•
105 views
Event Course - Academy Slide Deck 2023.pdf
Bloomerang
•
39 views
Gravyty Presentation for Bloomerang Year End Stewardship 9-26-23.pdf
Bloomerang
•
87 views
Agile and Generative AI - friends or foe?
Emiliano Soldi
•
32 views
Market entry BIPC - digital marketing as business development.pptx
Simone Castello
•
13 views
77RelationshipBuildingActions.pdf
Donna Cutting, CSP
•
15 views
Online Giving Trends (3).pdf
Bloomerang
•
28 views
Email
CJHaight
•
202 views
230524_TJ Communications Credential.pdf
ThongLuong6
•
73 views
Lasonczyk_Kyle_SCBS_PB1_2023-September.pptx
KyleLasonczyk
•
33 views
Copy of Helping You Hire Remote Developers & Accountants.pdf
AV Tech Smart Solutions Ltd
•
21 views
Biotech Fundraising in a Downturn
Volker Hirsch
•
60 views
WAM Deck Sep_2023.pdf
Western Alaska Minerals Corp.
•
266 views
MSA Website Slideshow (1).pdf
HamzaKhan46086
•
133 views
Sally Foote (VP of eCommerce, GoCompare) - The Stories Your Customers Will Tell You
1.
THE STORIES YOUR CUSTOMERS
WILL TELL YOU AND HOW TO ACTUALLY LISTEN TO THEM SALLY FOOTE VP of ECOMMERCE
2.
Photo Credit: Colgate
3.
Photo Credit: Sarthak
Bhalla, Medium
4.
Photo Credit: Zdnet
7.
TEST YOUR UNDERSTANDING OF
THE PROBLEM BEFORE YOU TEST YOUR SOLUTION TO THE PROBLEM.
9.
BELIEVE IN THE
ART OF RESEARCH. BUT QUESTION WHAT YOU BELIEVE FROM THE RESEARCH.
10.
Photo Credit: Amazon
11.
Photo Credit: Amazon Are
you asking the right question?
13.
Photo Credit: Amazon
14.
Photo Credit: Amazon
15.
You don’t have to
use everything you get.
18.
DON’T DO EVERYTHING YOUR
CUSTOMERS TELL YOU TO. WORK OUT WHAT IS ALSO RIGHT FOR YOUR BUSINESS.
20.
Photo Credit: Amazon
22.
Photo Credit: Amazon You
need a strategy of elimination.
24.
Photo Credit: Amazon
25.
Photo Credit: Amazon They
can’t always tell you what they’re thinking.
26.
Photo Credit: HiClipart
27.
Photo Credit: HiClipart No
one spends money like this in real life.
28.
THE MORE REAL
THE TEST SCENARIOS, THE MORE REAL RESULTS.
30.
Get out to where
you need to be.
31.
Photo Credit: Amazon
32.
Photo Credit: Amazon What’s
the fastest way to prove or disprove my suspicions?
33.
Can I find ways
to watch customers in action?
34.
Can I test
this out by pretending?
36.
USE LOTS OF
DIFFERENT TESTS TO REALLY VALIDATE YOUR UNDERSTANDING OF CUSTOMER PROBLEMS AND NEEDS. A:
37.
USE LOTS OF
DIFFERENT TESTS TO REALLY VALIDATE YOUR UNDERSTANDING OF CUSTOMER PROBLEMS AND NEEDS. A: HOW SHOULD YOU LISTEN TO YOUR CUSTOMERS? Q:
38.
sally.foote@gocompare.com @sallyfoote https://www.linkedin.com/in/sallyfoot e/ THANK YOU!