Professor Rita McGrath at business of software 2013 end of competitive advantage

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Professor Rita Gunther McGrath at Business of Software Conference 2013.

A talk on the rise of transient advantage in business and what that means for entrepreneurial software businesses.

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  • Transcript, notes and video of this talk available here: http://businessofsoftware.org/2014/08/dynamic-strategy-and-the-end-of-competitive-advantage-rita-mcgrath-business-of-software-2014/
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Professor Rita McGrath at business of software 2013 end of competitive advantage

  1. 1. Copyright 2013 by Rita Gunther McGrath 1
  2. 2. CONTACT RITA Rita Gunther McGrath rdm20@columbia.edu www.ritamcgrath.com Follow me @rgmcgrath
  3. 3. A Tale of Two Companies, two oil billionaires, a Japanese innovator and a whole lot of denial C 3 opyright 2013 by Rita Gunther McGrath
  4. 4. New forms of competition that we never considered! VS 4
  5. 5. The new playbook for strategy Continuous Reconfiguration Healthy Disengagement Deft Resource Allocation Innovation Proficiency Discovery Driven Mindset Entrepreneurial Career Management Copyright 2013 by Rita Gunther McGrath 5
  6. 6. What does it all mean for individual careers & talent? From To… Organizational systems Individual skills A stable career path A series of ‘gigs’ Hierarchies and teams Individual superstars Infrequent job hunting Permanent career campaigns Careers managed by the individual Careers managed by the organization Copyright 2013 by Rita Gunther McGrath 6
  7. 7. A recipe for disruption Implications from the book for would-be disruptors Copyright 2013 by Rita Gunther McGrath 7
  8. 8. Find an attractive target Copyright 2013 by Rita Gunther McGrath 8
  9. 9. “I don’t want any surprises and don’t bring me bad news” Copyright 2013 by Rita Gunther McGrath 9
  10. 10. What does their customer really need?  Same need that the incumbent provides, but with a twist?  Making what the incumbent provides unnecessary?  Doing the same thing, but at a fraction of the price?  Customer need that is not being met, is being met badly or expensively, or is being met in such a way that infuriates customers?  Might they reward you for making their experience better? Copyright 2013 by Rita Gunther McGrath 10
  11. 11. Payment customers Copyright 2013 by Rita Gunther McGrath 11
  12. 12. US Banks raked in $45.3 Billion in fees from merchants in 2008 & its gone up since then Copyright 2013 by Rita Gunther McGrath 12
  13. 13. Next, you’ll need a business model Copyright 2013 by Rita Gunther McGrath 13
  14. 14. Here’s the disruptor Copyright 2013 by Rita Gunther McGrath 14
  15. 15. The transient advantage economy & entrepreneurship Copyright 2013 by Rita Gunther McGrath 15
  16. 16. Time & Interest permitting Implications for leaders in large organizations Copyright 2013 by Rita Gunther McGrath 16
  17. 17. From Stability to Continuous Reconfiguration Copyright 2013 by Rita Gunther McGrath 17
  18. 18. From defending past advantages to healthy disengagement Copyright 2013 by Rita Gunther McGrath 18
  19. 19. From resources held hostage to deft reallocation • Textiles • Chemicals 1940s1960's Copyright 2013 by Rita Gunther McGrath 1980s-1990s • Advanced Materials • Flameproof Products • Specialty Materials • High-IP specialty chemicals 2000s on 19
  20. 20. From episodic innovation to a sustained capability Copyright 2013 by Rita Gunther McGrath 20
  21. 21. From defending advantages to seizing opportunities Copyright 2013 by Rita Gunther McGrath 21
  22. 22. CONTACT RITA Rita Gunther McGrath rdm20@columbia.edu www.ritamcgrath.com Follow me @rgmcgrath

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