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Superhuman
The Product-Market Fit Engine
Background
Game Design
≠
Gamification
Percentage of time spent drawing
0%
5%
10%
15%
20%
No reward Expected reward
Lepper, M. R., Greene, D., & Nisbett, R. E. (1973). Undermining children's intrinsic interest with extrinsic reward:
A test of the "overjustification" hypothesis. Journal of Personality and Social Psychology, 28(1), 129-137.
Self-determination Theory
Intrinsic
Motivation
Inherent
drive
I do it for its
own sake
Extrinsic Motivation
Integrated
drive
Because this
is who I am
Identified
drive
Because it
matters to me
Introjected
drive
Because I said
I would
External
drive
Because you
reward me
Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behaviour. New York: Plenum.
What is a game?
What is a game?
• A game is something you play
• A toy is something you play with
• A toy is an object you play with
• A good toy is an object that is fun to play with
• Fun is pleasant surprise
How do you make a good game?
1. Emotion
2. Theme
3. Surprise
4. Curiosity
5. Resonance
6. Inspiration
7. Toys
8. Flow
9. Needs
10. Judgement
11. Goals
12. Skills
13. Chance
14. Reward
15. Character
16. Physical Interface
17. Virtual Interface
18. Avatar
19. Expression
20. Pleasure
21. Interest curves
22. The Hero’s Journey
Emotion
Theme
Theme
1. Story
2. Aesthetics
3. Mechanics
4. Technology
Theme: Mechanics
100 ms
macOS
65 ms
Superhuman
Theme
4. Technology
Surprise
Curiosity
Resonance
fantasy ; truth
Love is more
important than life,
and stronger than
death.
I am what I do.
I deserve to succeed.
If I work hard enough,
I can achieve anything.
Inspiration
Inspiration
Toy
Never
Flow
What is flow?
1. Intense and focused concentration on the present
2. Merging of action and awareness
3. Loss of reflective self-consciousness
4. Sense of personal control
5. Distortion of temporal experience
6. Activity becomes intrinsically motivating
Nakamura, J.; Csikszentmihályi, M. (20 December 2001). "Flow Theory and Research". In C. R. Snyder Erik Wright, and Shane J. Lopez
(ed.). Handbook of Positive Psychology. Oxford University Press. pp. 195–206. ISBN 978-0-19-803094-2.
Conditions for flow
1. Knowing what to do next
2. Knowing how to do it
3. Freedom from distractions
4. Clear and immediate feedback
5. High perceived challenges and high perceived skills
Csikszentmihályi, M.; Abuhamdeh, S. & Nakamura, J. (2005), "Flow", in Elliot, A. (ed.), Handbook of Competence and Motivation, New
York: The Guilford Press, pp. 598–698
FlowAnxiety
Arousal
ControlWorry
RelaxationApathy
Boredom
Skill HighLow
ChallengeHighLow
Conditions for flow
1. Knowing what to do next
Csikszentmihályi, M.; Abuhamdeh, S. & Nakamura, J. (2005), "Flow", in Elliot, A. (ed.), Handbook of Competence and Motivation, New
York: The Guilford Press, pp. 598–698
Conditions for flow
2. Knowing how to do it
Csikszentmihályi, M.; Abuhamdeh, S. & Nakamura, J. (2005), "Flow", in Elliot, A. (ed.), Handbook of Competence and Motivation, New
York: The Guilford Press, pp. 598–698
Conditions for flow
3. Freedom from distractions
Csikszentmihályi, M.; Abuhamdeh, S. & Nakamura, J. (2005), "Flow", in Elliot, A. (ed.), Handbook of Competence and Motivation, New
York: The Guilford Press, pp. 598–698
Conditions for flow
4. Clear and immediate feedback
Csikszentmihályi, M.; Abuhamdeh, S. & Nakamura, J. (2005), "Flow", in Elliot, A. (ed.), Handbook of Competence and Motivation, New
York: The Guilford Press, pp. 598–698
Conditions for flow
5. High perceived challenges and high perceived skills
Csikszentmihályi, M.; Abuhamdeh, S. & Nakamura, J. (2005), "Flow", in Elliot, A. (ed.), Handbook of Competence and Motivation, New
York: The Guilford Press, pp. 598–698
FlowAnxiety
Arousal
ControlWorry
RelaxationApathy
Boredom
Skill HighLow
ChallengeHighLow
FlowAnxiety
Arousal
ControlWorry
RelaxationApathy
Boredom
Skill HighLow
ChallengeHighLow
FlowAnxiety
Arousal
ControlWorry
RelaxationApathy
Boredom
Skill HighLow
ChallengeHighLow
FlowAnxiety
Arousal
ControlWorry
RelaxationApathy
Boredom
Skill HighLow
ChallengeHighLow
Needs
Self-Esteem
Achievement • Mastery
Respect • Recognition
Belonging
Friendship • Family • Physical intimacy
Safety
Security • Stability
Physiological
Food • Water • Shelter • Sleep • Warmth
Self-
Actualization
Creativity •
Purpose • Meaning
Self-Esteem
Achievement • Mastery
Respect • Recognition
Belonging
Friendship • Family • Physical intimacy
Safety
Security • Stability
Physiological
Food • Water • Shelter • Sleep • Warmth
Self-
Actualization
Creativity •
Purpose • Meaning
Self-Esteem
Achievement • Mastery
Respect • Recognition
Belonging
Friendship • Family • Physical intimacy
Safety
Security • Stability
Physiological
Food • Water • Shelter • Sleep • Warmth
Self-
Actualization
Creativity •
Purpose • Meaning
Judgement
What judgement do we crave?
1. Fair
2. Useful
3. Motivating
Goals
What are good goals?
1. Concrete
2. Achievable
3. Reinforced
4. Rewarding
What are good goals?
1. Concrete
What are good goals?
2. Achievable
What are good goals?
3. Reinforced
What are good goals?
4. Rewarding
Skill
Types of Skill
1. Physical [Dexterity, Coordination]
2. Mental [Memory, Decision Making]
3. Social [Cooperation, Competition]
Skills required by Superhuman
1. Triage [Mental]
2. Shortcuts [Mental, Physical]
3. Typing [Physical]
4. Focus [Mental]
5. Brevity [Mental, Social]
6. Empathy [Social]
7. Persuasion [Social]
8. …
Chance
Reward
Reward
1. Praise
2. Points
3. Spectacle
4. Expression
5. Powers
6. Status
7. Completion
Character
rahul@superhuman.com
rahul@superhuman.com
rahul@superhuman.com
rahul@superhuman.com
rahul@superhuman.com
rahul@superhuman.com
Character
Physical Interface
Virtual Interface
Avatar
The Rules of Focus
1. There should always be precisely one focus
2. It should always be obvious where your focus is
3. You should be able to move your focus with the arrow keys
4. You should be able to move your focus anywhere
5. You should never be able to lose your focus
Expression
Pleasure
Types of Pleasure
1. Sensation
2. Fantasy
3. Narrative
4. Challenge
5. Fellowship
6. Discovery
7. Expression
8. Submission
"MDA: A Formal Approach to Game Design and Game Research". Robin Hunicke, Marc LeBlanc, Robert Zubek.
Other Types of Pleasure
1. Anticipation
2. Completion
3. Schadenfreude
4. Gifting
5. Humor
6. Possibility
7. Naches
8. Thrill
9. Fiero
10.Wonder
Interest Curves
Interest Curves
Time
Interest
Hook Rising Interest
Grand Finale
The Hero’s Journey
The Hero’s Journey
The Ordinary World
(e.g. running a startup)
The Special World
(e.g. the pits of my inbox)
1. Ordinary World
2. Call to Adventure
3. Refusal of the Call
4. Meeting the Mentor
5. Crossing the Threshold
6. Tests, Allies, Enemies
7. Approach
8. The Ordeal
9. The Reward
10. The Road Back
11. The Resurrection
12. Return with Elixir
How do you make a good game?
1. Emotion
2. Theme
3. Surprise
4. Curiosity
5. Resonance
6. Inspiration
7. Toys
8. Flow
9. Needs
10. Judgement
11. Goals
12. Skills
13. Chance
14. Reward
15. Character
16. Physical Interface
17. Virtual Interface
18. Avatar
19. Expression
20. Pleasure
21. Interest curves
22. The Hero’s Journey
rahul@superhuman.com
@rahulvohra

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