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Natalie Nagele Wildbit Feeding the Beast

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Slides from Natalie Nagele, CEO, Wildbit's talk at Business of Software Conference 2017 about keeping perspective in your business life.

For updates on future events and to be notified when the talks are published online: http://businessofsoftware.org/updates/

Published in: Business
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Natalie Nagele Wildbit Feeding the Beast

  1. 1. Natalie Nagele CEO of Wildbit @natalienagele Keeping the Fun in Your Business Life
  2. 2. 16 100,000+ 27 YEARS IN BUSINESS COMPANIES LOVING OUR PRODUCTS FAMILY MEMBERS
 IN 5 COUNTRIES
  3. 3. A development workflow you use, not manage A fast & reliable transactional-only email platform for web applications A complete workflow to write, review & deploy code. Instantly build and ship code anywhere in one consistent process for your entire team. In Beta!
  4. 4. 1. Happy 2. Profitable 3. Growing 4. Bootstrapped 5. Having a LOT of fun We are:
  5. 5. 2010 2011 2012 2013 2014 Beanstalk Growth
  6. 6. 2010 2011 2012 2013 2014 Beanstalk Growth
  7. 7. Growth happened to us
  8. 8. Don’t just copy what others do (duh!)
  9. 9. We had no purpose except to grow
  10. 10. Photo by Medena Rosa via Unsplash
  11. 11. 1 Why did you start your business?
  12. 12. Photo by averie woodard via Unsplash Why did we start Wildbit? • Financial security • Control our future • Prove we can do it • Have fun!
  13. 13. Photo by Igor Ovsyannykov via Unsplash
  14. 14. Why are you running your business?
  15. 15. The bigger you become, the farther away you drift from why you started in the first place.
  16. 16. 2 The Beast
  17. 17. The Beast is the business itself
  18. 18. Image credit: Google
  19. 19. What do I need? What does the team need? –You What does the business need? –The Beast
  20. 20. Photo by Evan Dennis on Unsplash
  21. 21. But, the business isn’t real
  22. 22. What is real? • You • Your team • Your customer • Your community
  23. 23. What is real? • You • Your team • Your customer • Your community
  24. 24. Photo by rawpixel.com on Unsplash What’s real? The people
  25. 25. 3 Your Team
  26. 26. Happy team = $$$$
  27. 27. Focus on your team first. Then they can focus on your customer .
  28. 28. We exist for our team
  29. 29. Team is committed to each other , not a product
  30. 30. 3.1 Team - Intentional Culture
  31. 31. Cyprus Retreat 2007
  32. 32. Culture sometimes happens to you
  33. 33. Does your culture leave others behind?
  34. 34. Photo by Matt Popovich via Unsplash
  35. 35. –Wikipedia Organizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of an organization. “ ”
  36. 36. Image BenKrantz.com
  37. 37. Photograph by Officesnapshops.com
  38. 38. Photograph by glassdoor.uk
  39. 39. Photograph by Yucatar
  40. 40. You need to make sure you have healthy values if you want to build a company focused on the people that build it.
  41. 41. Why do people have a job? 1. Success or purpose in their professional life 2. Enable a life outside of work (we work for our hobbies)
  42. 42. Work to live vs. live to work
  43. 43. Tie your values to those simple principles.
  44. 44. Wildbit is product agnostic. We exist to support our team. As individuals, we are self motivated and constantly improving our craft. As a team, we support each other to do the work of our lives. We expect great things from ourselves. You should expect the same from everyone else. We are driven by one metric: our customer’s success. Be respectful, natural and transparent in communication. Most things are not urgent. Be patient, stay calm, go home. The best work happens in peace and quiet (or when you are not around a computer). Be practical. The best decisions consider time, resources and mutual acceptance. Don’t be an asshole. 1 2 3 4 5 6 7 8 9 10
  45. 45. Wildbit is product agnostic. We exist for our team. 1
  46. 46. Don’t be an asshole10
  47. 47. Policies back up values
  48. 48. 1. Flexible working hours 2. Profit sharing 3. Competitive salaries 4. Private offices 5. Best benefits we can afford Policies like:
  49. 49. What work fulfills the team?
  50. 50. If we built Beanstalk today , what would it look like?
  51. 51. 4 The founders
  52. 52. Lifestyle Business
  53. 53. Lifestyle Business Unicorn
  54. 54. Lifestyle Business Unicorn Regular Business
  55. 55. Businesses are not built for martyrdom
  56. 56. Growing to sell
  57. 57. Photo by Alice Pasqual via Unsplash
  58. 58. Growing to keep
  59. 59. Take care of yourself so you have incentive to keep going
  60. 60. 5 Grow! Grow! Grow!
  61. 61. Grow with intention
  62. 62. It’s ok to exit, too
  63. 63. Photo by Andrew Neel via Unsplash
  64. 64. 2010 2011 2012 2013 2014 2015 2016 2017 Postmark Growth
  65. 65. –Seth Godin Don’t grow unless it brings you joy.“ ”
  66. 66. You can do it.6
  67. 67. Consciously and explicitly make choices for yourself and your team.
  68. 68. Quit serving the business and serve the people
  69. 69. The business serves you
  70. 70. Natalie Nagele CEO of Wildbit @natalienagele wildbit.com

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