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Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

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Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

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Slides from Mike McDerment, CEO, Freshbooks's talk at Business of Software Conference 2017.

For updates on future events and to be notified when the talks are published online: http://businessofsoftware.org/updates/

Slides from Mike McDerment, CEO, Freshbooks's talk at Business of Software Conference 2017.

For updates on future events and to be notified when the talks are published online: http://businessofsoftware.org/updates/

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Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

  1. 1. How FreshBook’s Fear of Competition Saved the Company
  2. 2. SAAS Before SAAS
  3. 3. The Downside of Pioneering
  4. 4. The Blank Page Problem
  5. 5. Convince the Board
  6. 6. Forget FreshBooks.
  7. 7. Welcome to SMUX Co.
  8. 8. Introducing BillSpring
  9. 9. “Phone’s ringin’, OMG”
  10. 10. Founder to CEO
  11. 11. Rewired and Ready to Rock
  12. 12. Featured in Forbes

Editor's Notes

  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • Segue (slide from startup within a startup kickoff)
  • Startup within a startup slide

    Should we call it BillSpring for clarity? If no have to address smux name

    before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process: my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process: my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • Original slide
    before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process: my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy
  • before cofounder, not a software engineer
    problem, vision (failed past attempts)
    Loft- prototype, new process , small team, terrible first reactions
    Convince the Board
    Startup within a startup
    Launching strategy aka billspring
    Process: my ability to elevate Became DNA> founder to CEO
    Secrecy, culture: customer story
    Wrapping up aka lobotomy

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