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Learning to Build the 5 Skills of an Innovator Bob Moesta

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Learning to Build the 5 Skills of an Innovator Bob Moesta

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Bob Moesta discusses how to develop the five skills that an innovator needs to be successful at BoS Conference Fall 2021.

Building and improving products is hard. In his career developing over 3,500 products, Bob Moesta has identified five essential core skills for successful innovation and entrepreneurship.

Empathetic Perspective
Uncovering Demand
Causal Structures
Prototyping to Learn
Making Trade-offs

You can watch the video of this talk, with transcript, at https://businessofsoftware.org/talks/skills-of-an-innovator/

Bob Moesta discusses how to develop the five skills that an innovator needs to be successful at BoS Conference Fall 2021.

Building and improving products is hard. In his career developing over 3,500 products, Bob Moesta has identified five essential core skills for successful innovation and entrepreneurship.

Empathetic Perspective
Uncovering Demand
Causal Structures
Prototyping to Learn
Making Trade-offs

You can watch the video of this talk, with transcript, at https://businessofsoftware.org/talks/skills-of-an-innovator/

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Learning to Build the 5 Skills of an Innovator Bob Moesta

  1. 1. Learning to Build a demand-based approach to building Bob Moesta Founder & CEO - The Re-Wired Group Adjunct Lecturer – The Kellogg School of Management @ Northwestern University
  2. 2. Tuesday, September 28, 2021 © Bob Moesta 2021 2 JTBD Detroit 3500 About Bob
  3. 3. Tuesday, September 28, 2021 © Bob Moesta 2021 3 3500 + Products & Services
  4. 4. Innovators & Entrepreneurs I have worked with (My Mentors)
  5. 5. I Have 35 Years of Notebooks On Innovation & Creating Things
  6. 6. Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs
  7. 7. The Five Skills of Innovators and Entrepreneurs Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs Empathetic Perspective
  8. 8. The Five Skills of Innovators and Entrepreneurs Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs Empathetic Perspective
  9. 9. Empathetic Perspective: How To See The World
  10. 10. BE THE MOLECULE – Rear View Mirror
  11. 11. BE THE MOLECULE – Rear View Mirror
  12. 12. The Five Skills of Innovators and Entrepreneurs Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs Empathetic Perspective
  13. 13. Uncovering Demand: How PEOPLE WORK The struggling moment is the seed for all innovation.
  14. 14. SUPPLY V. DEMAND
  15. 15. SUPPLY V. DEMAND
  16. 16. Uncovering Demand: How PEOPLE WORK
  17. 17. Progress is Caused: JTBD Forces of Progress Tuesday, September 28, 2021 © Bob Moesta 2021 17 A (The Old Way) B (The New Way)
  18. 18. The Five Skills of Innovators and Entrepreneurs Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs Empathetic Perspective
  19. 19. Causal Structures: How Things Work
  20. 20. How Do You Frame Your System? System Inputs Actions Outputs Customers Outcomes
  21. 21. USING RIGHT TO LEFT THINKING TO CREATE System Inputs Actions Outputs Customers Outcomes & Struggling Moments
  22. 22. Causal Structures: How Things Work
  23. 23. The Five Skills of Innovators and Entrepreneurs Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs Empathetic Perspective
  24. 24. Prototyping to learn: How to Learn
  25. 25. Red-Line Development - Proving
  26. 26. Green Line Development - Learning
  27. 27. “Contrast to Create Meaning”
  28. 28. The Five Skills of Innovators and Entrepreneurs Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs Empathetic Perspective
  29. 29. Making Tradeoffs: HOW TO PUT IT TOGETHER
  30. 30. Making Tradeoffs: HOW TO PUT IT TOGETHER
  31. 31. The Five Skills of Innovators and Entrepreneurs Empathetic Perspective Causal Structures Prototyping to Learn Making Tradeoffs Uncovering Demand
  32. 32. SUPPLY V. DEMAND
  33. 33. Cause & Effect – (5 W’s & 2 H’s) (Who, What, When, Where, Why, How & How much?) What, How and How Much (Business Model, Technology and Operations) Who, When, Where & Why (Progress = Context & Outcomes) Design Requirements System Requirements Empathetic Perspective Uncovering Demand Causal Structures Prototyping to Learn Making Tradeoffs
  34. 34. USING ALL FIVE SKILLS: A CASE STUDY Causal Structures Uncovering Demand Prototyping to Learn Making Tradeoffs Empathetic Perspective
  35. 35. Ryan Singer – The Writing of “Shape-up”
  36. 36. JTBD Interview – Why Come?
  37. 37. Shaping, Betting and Building
  38. 38. https://basecamp.com/shapeup
  39. 39. HOW DID RYAN DO? +345,000 Unique Visitors in less than 90 days + 10,000 Downloads in the last 30 days All with no marketing. Make PDF Available
  40. 40. Practicing the five skills • You already possess these skills and use them everyday - • Identify which skills you need to continue to develop • Practice one skill at a time and go deeper and deeper • Apply the skills not only work but in your own everyday life Tuesday, September 28, 2021 © Bob Moesta 2021 45
  41. 41. DEMAND-Side Sales & Learning to Build
  42. 42. Thank You Bob Moesta @bmoesta bmoesta@rewiredinc.com Tuesday, September 28, 2021 © Bob Moesta 2021 47

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