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Is My Product Team Any Good - Bruce McCarthy.pdf

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Is My Product Team Any Good - Bruce McCarthy.pdf

  1. 1. Is My Product Team Any Good? How to Measure + Evaluate Product Culture 
 in Organizations
  2. 2. @d8a_driven ABOUT ME
  3. 3. @d8a_driven PRODUCT MANAGER DIRECTOR VP CHIEF PRODUCT OFFICER PRESIDENT CEO STRATEGIC PARTNERSHIPS ENGINEERING MANAGER UX DESIGNER DATA ANALYST MARKETING SALES SCRUM MASTER ENTERPRISE COACH STARTUP ADVISOR TRAINER MENTOR AUTHOR SPEAKER 
 Bruce McCarthy Founder, Product Culture
  4. 4. @d8a_driven
  5. 5. @d8a_driven
  6. 6. PRODUCT-MARKET FIT 100+ PEOPLE SERIES B+ I FOCUS ON SCALE-UPS: @d8a_driven
  7. 7. @d8a_driven SUCCESSFUL PRODUCT TEAMS
  8. 8. LEADERSHIP STRUCTURE CULTURE SUCCESSFUL PRODUCT TEAMS NEED @d8a_driven
  9. 9. @d8a_driven LEADERSHIP
  10. 10. BUILDING YOUR PRODUCT TEAM
  11. 11. STRATEGY DEVELOPMENT GO TO MARKET ALIGNMENT
  12. 12. Leadership Over Management CPO NEEDS QUESTIONS INFLUENCE • PART OF EXEC TEAM? • CONFIDENCE OF TEAM/OTHER EXECS EXPERIENCE • EXPERIENCE AT THIS STAGE + BEYOND? • TEAM SIZE? • B2B VS. B2C FOCUS ON TEAM • WHAT ARE YOU WORKING ON? • WHAT’S YOUR WEEK LIKE? • TELL ME ABOUT A FAILURE ON YOUR TEAM
  13. 13. @d8a_driven STRUCTURE
  14. 14. Product Managers Gain Focus RATIO PAST TREND PM:PRODUCT 1:3 1:1 PM:PMM 3:1 1:1 PM:UX 5:1 1:1 PM:ENG 1:10 1:5
  15. 15. TEAMS EMPOWER CUSTOMERS COMPANY CUSTOMER TEAMS EBAY BUYERS SELLERS TRIPADVISOR HOTELS RENTALS THINGS TO DO RESTAURANTS ECOMMERCE PLATFORM CONSUMERS STORE ASSOCIATES MERCHANDISERS OPERATIONS
  16. 16. Matrix Structure
  17. 17. @d8a_driven PRODUCT 
 CULTURE
  18. 18. SKILLS+PRACTICES TOOLS+TECH OKRS+KPIS PRODUCT MGMT PRODUCT CULTURE IS NOT @d8a_driven
  19. 19. SHARED ASSUMPTIONS ABOUT WHY WE’RE HERE, HABITS OF MIND, WAYS OF WORKING. PRODUCT CULTURE IS @d8a_driven
  20. 20. MANY FUNCTIONS SHARE A MISSION TO SCALABLY MAKE THEIR MAKE THEIR CUSTOMERS SUCCESSFUL PRODUCT CULTURE EMERGES WHEN @d8a_driven
  21. 21. @d8a_driven EVALUATING 
 THE TEAM
  22. 22. BEHAVIORS • Focus on making your customer awesome • Share a compelling vision of the future • Empower teams to pursue that vision • Leverage enablers of scale
  23. 23. Making Your Customer Awesome LOOK FOR QUESTIONS TARGET CUSTOMER + PROBLEM • WHO IS YOUR TARGET CUSTOMER? • WHAT PROBLEM DO YOU SOLVE FOR THEM? REGULAR DISCOVERY • TELL ME ABOUT YOUR MOST RECENT CUSTOMER CONTACT VALIDATION DISCIPLINE • WHAT METRIC ARE YOU TRYING TO MOVE WITH YOUR LATEST FEATURE/RELEASE? • WHAT WAS THE LAST FEATURE/PRODUCT YOU KILLED?
  24. 24. A Vision of the Future LOOK FOR QUESTIONS MISSION OVER WORK • WHAT IS YOUR/YOUR TEAM’S CURRENT GOAL? CLEAR DIFFERENTIATOR • WHAT’S THE MAIN REASON PEOPLE CHOOSE YOUR PRODUCT OVER ALTERNATIVES? STRATEGIC ROADMAP • WHAT’S YOUR 3-YEAR PLAN?
  25. 25. Empowered Teams LOOK FOR QUESTIONS PRODUCT TEAMS • WHAT TEAM ARE YOU ON? OWNERSHIP • WHO DECIDES WHAT YOU WORK ON? • WHAT DOES YOUR TEAM OWN? AUTONOMY • WHAT HAPPENED THE LAST TIME YOU CUT A FEATURE OR SLIPPED A DATE?
  26. 26. Enablers of Scale LOOK FOR QUESTIONS BUILD ONCE, SELL MANY • WHAT WAS THE LAST CUSTOMIZATION YOU DID FOR YOUR PRODUCT? • WHAT WAS THE LAST FEATURE REQUEST YOU GRANTED? BUSINESS OBJECTIVES • WHAT DOES YOUR PRODUCT CONTRIBUTE TO THE COMPANY? • WHO OWNS P&L? BUY OVER BUILD • WHAT WAS THE LAST BUILD VS. BUY DECISION YOU/YOUR TEAM MADE?
  27. 27. BEHAVIORS • Focus on making your customer awesome • Share a compelling vision of the future • Empower teams to pursue that vision • Leverage enablers of scale
  28. 28. @d8a_driven INTERVIEWING 
 THE TEAM
  29. 29. Interview Tips • Don’t just talk to Product people • Ask them to rate the awesomeness of their job right now + why • Have followup questions ready • Take detailed notes • Use unattributed quotes as evidence • Working on a measurable survey instrument
  30. 30. @d8a_driven To learn more: 
 Visit productculture.org Sign up for my weekly nanoletter, 
 ONE THING on Product Culture
  31. 31. @d8a_driven QUESTIONS?

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