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Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?

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Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?

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Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?

  1. 1. Can IoT Save the High Street? EVA PASCOE Cybersalon.org/retailtech TheRetailPractice.com
  2. 2. 1994Tokyo Paris Rotterdam Manila Bangkok
  3. 3. Topshop.co.uk First High Street Fashion webshop in UK
  4. 4. More people but less High Street shopping 40,000 empty shops 12.5% UK vacancies on the High Street over 25% closed for more than 3 years!
  5. 5. Consumers Shop Because it Makes Them Feel Good
  6. 6. 3 out of 5 people shop in Retail Parks as easy parking saves time and £
  7. 7. Regent Street App- 95% of luxury goods is sold in stores and not online
  8. 8. Real -Time versus StaticData uses
  9. 9. • SITA Airport pilot • iBeacon –based Personal Airport Assistant • Prevents delays • Offers when delays, fun stuff • Relevance of offer and time/place
  10. 10. SITA airport platform for all Beacons -Hong Kong rollout for gate alerts time to boarding, lounge directions, RETAIL offers Inform + Entertain
  11. 11. • Conclusion
  12. 12. EET app uses Noise Sensors to build a venue profile and advise on waiting time for free table
  13. 13. War on Pirates FERRAGAMO installs microchip in bags readable from 4cm only to verify the original brand for re-sale on Vestaire.com
  14. 14. Hunkemoller selects barcodes not RFID
  15. 15. High Street iBeacon Registrar Data Opt-In Too many platforms Not just vouchers Google Loc pilot Patents problem Privacy nightmare How to win? Offer smart data Stick to big cities Aim at Millennials Future is about Hyper-convenience
  16. 16. Can IoT Save the High Street? Every little helps…

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