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Can IoT Save the High Street?
EVA PASCOE
Cybersalon.org/retailtech
TheRetailPractice.com
1994Tokyo Paris Rotterdam
Manila Bangkok
Topshop.co.uk
First High Street Fashion
webshop in UK
More people but less High Street shopping
40,000 empty shops
12.5% UK vacancies on the High Street
over 25% closed for mor...
Consumers Shop Because it Makes
Them Feel Good
3 out of 5 people shop in Retail Parks as
easy parking saves time and £
Regent Street App- 95% of luxury
goods is sold in stores and not online
Real -Time
versus
StaticData
uses
• SITA Airport pilot
• iBeacon –based
Personal Airport
Assistant
• Prevents delays
• Offers when
delays, fun stuff
• Relev...
SITA airport
platform for all
Beacons
-Hong Kong rollout
for gate alerts
time to boarding,
lounge directions,
RETAIL offer...
• Conclusion
EET app uses Noise Sensors to build a venue profile
and advise on waiting time for free table
War on Pirates
FERRAGAMO
installs
microchip in
bags readable
from 4cm only
to verify the
original brand
for re-sale on
Ves...
Hunkemoller selects barcodes not RFID
High Street
iBeacon
Registrar
Data
Opt-In
Too many
platforms
Not just vouchers
Google Loc pilot
Patents problem
Privacy ni...
Can IoT Save the High Street?
Every little helps…
Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?
Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?
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Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?

  1. 1. Can IoT Save the High Street? EVA PASCOE Cybersalon.org/retailtech TheRetailPractice.com
  2. 2. 1994Tokyo Paris Rotterdam Manila Bangkok
  3. 3. Topshop.co.uk First High Street Fashion webshop in UK
  4. 4. More people but less High Street shopping 40,000 empty shops 12.5% UK vacancies on the High Street over 25% closed for more than 3 years!
  5. 5. Consumers Shop Because it Makes Them Feel Good
  6. 6. 3 out of 5 people shop in Retail Parks as easy parking saves time and £
  7. 7. Regent Street App- 95% of luxury goods is sold in stores and not online
  8. 8. Real -Time versus StaticData uses
  9. 9. • SITA Airport pilot • iBeacon –based Personal Airport Assistant • Prevents delays • Offers when delays, fun stuff • Relevance of offer and time/place
  10. 10. SITA airport platform for all Beacons -Hong Kong rollout for gate alerts time to boarding, lounge directions, RETAIL offers Inform + Entertain
  11. 11. • Conclusion
  12. 12. EET app uses Noise Sensors to build a venue profile and advise on waiting time for free table
  13. 13. War on Pirates FERRAGAMO installs microchip in bags readable from 4cm only to verify the original brand for re-sale on Vestaire.com
  14. 14. Hunkemoller selects barcodes not RFID
  15. 15. High Street iBeacon Registrar Data Opt-In Too many platforms Not just vouchers Google Loc pilot Patents problem Privacy nightmare How to win? Offer smart data Stick to big cities Aim at Millennials Future is about Hyper-convenience
  16. 16. Can IoT Save the High Street? Every little helps…
  • choeungjin

    Mar. 15, 2016

Want to watch the video of this talk & hear about free speaker hangouts? Hop over here: http://bit.ly/IoTForum16Talks We will keep you up to date with new talks. We will never sell your email address and you can unsubscribe at any time. Eva Pascoe, The Retail Practice, IoT Forum 2016, Can IoT Save The High Street?

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