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Disciplined Entrepreneurship Bill Aulet Business of Software Conference USA 2014

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Disciplined Entrepreneurship Bill Aulet Business of Software Conference USA 2014

  1. 1. DISCIPLINED ENTREPRENEURSHIP? 1 Bill Aulet Managing Director, Martin Trust Center for MIT Entrepreneurship What Does   Really Mean Today?  
  2. 2. 2 Being an entrepreneur is the new “cool” thing. As a result, demand for entrepreneurship is blowing up!
  3. 3. 3 But is there sufficient understanding of the topic? Hmmm….
  4. 4. DISCIPLINED ENTREPRENEURSHIP Definition of Entrepreneurship – 2 Types Entrepreneurship   SME   (Small  Medium  Enterprise)   Regional  Markets   Restaurants   Dry  Cleaners   Services   IDE   (Innova=on-­‐Driven   Entrepreneurship)   Global  Markets   Products  for  Export   Sustainable  Compe==ve  Advantage  at   Core   •  Δt  is  short   •  Linear  growth   •  Less  investment  required   •  Δt  is  long   •  Exponen=al  growth   •  A  lot  of  investment  required  
  5. 5. Other Questions for Entrepreneurship Education 1. Can 2. Why 3. How 5
  6. 6. 6 Crisis in entrepreneurial education Demand Supply of quality Time Storytellin g
  7. 7. Importance of Spirit 7
  8. 8. 8 Spirit + Skills Successful Entrepreneurship
  9. 9. But What is Happening Crisis in Entrepreneurship Education “Education by Storytelling” Gets the Spirit but Not the Skills Makes it Sound Easy It is Not! Requires Discipline 9
  10. 10. How How should entrepreneurship be taught? 1.  Open (common language & best tools) 2.  Systems Approach (integrated & prescriptive) 10
  11. 11. How 24 Steps Was Put Together 11
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  20. 20. Benefits of Approach Comprehensive yet Practical Integrated Proven & Tested – To Stand the Test of Time Sequential/Prescriptive Creates Common Language for Knowledge Transfer and Accumulation 20
  21. 21. Entrepreneurship 101 Quiz 21 What is the singular necessary and sufficient condition to have a company? 1.
  22. 22. What Should We Be? 22 Market-Driven Target Customer- Driven Customer-Driven
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  24. 24. Spiraling Innovation 24
  25. 25. Linkage of Various Steps Is Critical and Underlies the Integration 25 Persona   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   Priori=es:   1.  Aaaaa   2.  Bbbbb   3.  Ccccc   4.  Ddddd   Quantified Value Proposition As Is State ------------------------------------ X Possible State ------------------------------------ Y Value Prop = ∆ of X & Y Measured in dimension of Priority #1 Priority#1 GoodBad Priority #2 GoodBad YOU Alt #1 Alt #2 Alt #3 Alt #4 Competitive Positioning “Core” Supports Competitive Position Resource Plan Supports Building Core
  26. 26. Product Development Must be a Rapid & Continuous Process 26 ©  Ash  Maurya,  “Running  Lean”,  www.ashmaurya.com      
  27. 27. Search for Truth? 27
  28. 28. 28 “I'm actually as proud of the things we haven't done as the things I have done.” —Steve Jobs
  29. 29. Examples of Disciplined Entrepreneurship 29
  30. 30. More info The book www.disciplinedentrepreneurship.com Progress Dashboard www.detoolbox.com 30
  31. 31. Free Online course www.bit.ly/e-101 31
  32. 32. 1 Week Intensive Course at MIT By application welcomes you to apply Last week of January at MIT
  33. 33. Successful Entrepreneurship = Spirit of a pirate Skills of a Navy Seal 33 +
  34. 34. Illustrations done by the great Marius Ursache - @mariusursache on twitter 34

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