“About 11 months ago, we published a post that took
somewhere in the vicinity of 180 hours to research and write.
It's 12,000 words and a 59-minute read.
It's on a subject we knew people wanted us to cover:
copywriting formulas. ”
Shared: >4700 times
It ranks first for the phrase “copywriting formulas” (!)
It gets several thousand page views a month
The average time on that page is 5 minutes 23 seconds
We get emails thanking us for it regularly
It's generated 1000s of subscribers
“I've spent what may add up to a year's worth of time writing
posts few will ever see or care about.”
“But the body of work we're building here is
bigger than the individual posts…”
- Easier to write
- Better feedback
- More engagement
- Less unsubscribes
Hey did you see that awesome post
on the Buffer blog this morning?