Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Teresa Torres (Product Discovery Coach, Product Talk) - Managing Outputs vs Outcomes

74 views

Published on

Shifting From Managing By Outputs To Managing By Outcomes
If you are like most leaders, you got to where you are because you are good at making decisions. You can quickly go from strategy to execution. You know exactly what should be done next. But for most of us, this strength can become a weakness. When we make all the output decisions (e.g. what to build, what programs to roll out, how a process should work), our company’s solutions are only as good as we are. To avoid this trap, instead of telling our teams what to do, we need to tell them what outcomes we expect them to drive. It’s a subtle, but powerful shift. In this talk, Teresa will explore how your role changes when you manage by outcomes.

Published in: Software
  • Be the first to comment

Teresa Torres (Product Discovery Coach, Product Talk) - Managing Outputs vs Outcomes

  1. 1. Teresa Torres www.ProductTalk.org{ @ttorres Managing Outputs vs. Outcomes
  2. 2. @ttorres2 Managing Outputs
  3. 3. @ttorres3 Managing Outcomes
  4. 4. @ttorres4 Managing Outcomes and Outputs
  5. 5. @ttorres5
  6. 6. @ttorres6 Most teams communicate progress by communicating outputs.
  7. 7. @ttorres7 Therefore, we give feedback on those outputs.
  8. 8. @ttorres8
  9. 9. @ttorres9 Highest Paid Person’s Opinion
  10. 10. @ttorres10
  11. 11. @ttorres Many of the problems we face in business are ill-structured. 11
  12. 12. @ttorres12 Well-structured problems •Key elements of the problem are definable •Limited number of well-defined rules that can be applied to solve the problem •The problem’s solutions are knowable. Ill-structured Problems •Possess elements that are unknown •Have multiple criteria for evaluating solutions •Require a solver to make several judgment calls
  13. 13. @ttorres13 Ill-structured problems have no right answers.
  14. 14. @ttorres14 Ill-structured problems only have better or worse answers.
  15. 15. @ttorres How we frame an ill-structured problem impacts the solutions we can generate. 15
  16. 16. @ttorres Each solution we entertain furthers our understanding of the ill-structured problem. 16
  17. 17. @ttorres17 Managing Outputs
  18. 18. @ttorres18 Managing Outcomes
  19. 19. @ttorres19
  20. 20. @ttorres20
  21. 21. @ttorres21 The Opportunity Solution Tree Define a Clear Desired Outcome
  22. 22. @ttorres22 The Opportunity Solution Tree Define a Clear Desired Outcome Discover Opportunities to Drive that Desired Outcome
  23. 23. @ttorres23 The Opportunity Solution Tree Define a Clear Desired Outcome Discover Opportunities to Drive that Desired Outcome Discover Solutions that Deliver on Those Opportunities
  24. 24. @ttorres24
  25. 25. @ttorres25
  26. 26. @ttorres26
  27. 27. @ttorres27
  28. 28. @ttorres28
  29. 29. @ttorres29 Outcome Opportunity Opportunity Opportunity Opportunity Solution Solution Solution Product Team conducts weekly customer interviews … … to discover opportunities. Product Leader Product Team Negotiate desired outcome quarterly Product Team builds prototypes and runs product experiments weekly to evaluate solutions. Is this solution … usable? feasible? Does this solution address the opportunity? Does the opportunity address a real pain point, need, desire? Does the solution address the opportunity in a way that drives the desired outcome? Product Team generates multiple solutions for the same opportunity setting up a “compare and contrast” decision. Opportunity Continuous Discovery As solutions evolve, understanding of the opportunity evolves. As understanding of the opportunity space evolves, we learn more about how we might reach our desired outcome. © Copyright Product Talk LLC www.ProductTalk.org
  30. 30. @ttorres30
  31. 31. @ttorres31 Highest Paid Person’s Opinion
  32. 32. @ttorres32
  33. 33. @ttorres33 The leader communicates the business priorities. The team communicates how much how soon.
  34. 34. @ttorres34
  35. 35. @ttorres How we frame an ill-structured problem impacts the solutions we can generate. 35
  36. 36. @ttorres36 Is there a clear understanding of the opportunity space?
  37. 37. @ttorres37 Is the opportunity space too shallow?
  38. 38. @ttorres “To maintain the state of doubt and to carry on systematic and protracted inquiry — these are the essentials of thinking.” - John Dewey, How We Think 38
  39. 39. @ttorres39 Are those opportunities real? I need …
  40. 40. @ttorres40 What opportunities are missing? ? ? ? I need … ? ?
  41. 41. @ttorres41 I want to pay for another subscription. Look for opportunities that are not framed from your constituent’s points of view.. I want compelling content.
  42. 42. @ttorres42 I want to fast-forward through commercials. Look for opportunities that are solutions in disguise.
  43. 43. @ttorres43 Are similar opportunities grouped together?
  44. 44. @ttorres44 Are opportunities distinct from each other?
  45. 45. @ttorres45 Are they using the tree structure to prioritize?
  46. 46. @ttorres46 Are they using the tree structure to prioritize?
  47. 47. @ttorres47 Can they justify their target opportunity decision?
  48. 48. @ttorres48
  49. 49. @ttorres49 Are they ideating across their whole tree instead of focusing on their target opportunity?
  50. 50. @ttorres50 Are they generating enough ideas?
  51. 51. @ttorres51
  52. 52. @ttorres52 Are they testing their assumptions?
  53. 53. @ttorres53 Do their ideas still solve the target opportunity?
  54. 54. @ttorres54
  55. 55. @ttorres55
  56. 56. @ttorres56
  57. 57. @ttorres57 Outcome Opportunity Opportunity Opportunity Opportunity Solution Solution Solution Product Team conducts weekly customer interviews … … to discover opportunities. Product Leader Product Team Negotiate desired outcome quarterly Product Team builds prototypes and runs product experiments weekly to evaluate solutions. Is this solution … usable? feasible? Does this solution address the opportunity? Does the opportunity address a real pain point, need, desire? Does the solution address the opportunity in a way that drives the desired outcome? Product Team generates multiple solutions for the same opportunity setting up a “compare and contrast” decision. Opportunity Continuous Discovery As solutions evolve, understanding of the opportunity evolves. As understanding of the opportunity space evolves, we learn more about how we might reach our desired outcome. © Copyright Product Talk LLC www.ProductTalk.org Grab both maps at: ProductTalk.org/leading-discovery
  58. 58. Teresa Torres Product Discovery Coach{ ProductTalk.org @ttorres Let’s keep the conversation going.

×