1.
Brought to you by
Not being terrible when things are terrible.
SEPTEMBER 2019

2.
3 Stories Today

3.
Couple of Tactical Detours

4.
Plenty of Terrible Jokes

5.
Brought to you by
Some background.

6.
Brought to you by
PROFITWELL
Free financial metrics for
subscription businesses.

7.
Churn
tribution
Financial
Unit
Price
Survey
Willingness to
In-App Usage
Drastically reduce churnRETAINTM
Audit proof revenue recognition
RECOGNIZED
Proprietary pricing software for
monetization
PRICE INTELLIGENTLY

8.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by

9.
PROFITWELL HISTORY
Past Three Years - $0 to $10M
PROFITWELLMRR(INTHOUSANDS)
$0
$250
$500
$750
$1,000
2016-04 2016-09 2017-02 2017-07 2017-12 2018-05 2018-10 2019-03
PROFITWELL HISTORY
Brought to you by

10.
85 Homies

11.
78% Gross Margin

12.
$0 in Funding

13.
PROFITWELL HISTORY
I made no money and still don’t really
PATRICK’SSALARY(INTHOUSANDS)
$0
$25
$50
$75
$100
$125
$150
2012 2013 2014 2015 2016 2017 2018
Salary
Savings
PROFITWELL HISTORY
Brought to you by

14.
Brought to you by
Leverage.

15.
Who here has reacted too quickly
to a problem?
Brought to you by

16.
Getting the most out of your time,
money, and effort.
Brought to you by

17.
Few of us have a solid framework
for evaluating leverage.
Brought to you by

18.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens

19.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important

20.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
The reverberation of
“fuuuuuckkkk”

21.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
The reverberation of
“fuuuuuckkkk”

22.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
The reverberation of
“fuuuuuckkkk”

23.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
The reverberation of
“fuuuuuckkkk”
We’re going to fail

24.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
Guess & Check 3
The reverberation of
“fuuuuuckkkk”
We’re going to fail

25.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
Guess & Check 3
The reverberation of
“fuuuuuckkkk”
We’re going to fail
We solved it!

26.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
Guess & Check 3
The reverberation of
“fuuuuuckkkk”
We’re going to fail
We solved it!

27.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens

28.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?

29.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.

30.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Think.
Framework.
Decide.
Act.

31.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Think.
Framework.
Decide.
Act.

32.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Think.
Framework.
Decide.
Act.

33.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Monitor & Adjust
Think.
Framework.
Decide.
Act.

34.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Monitor & Adjust
Think.
Framework.
Decide.
Act.

35.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Monitor & Adjust
Think.
Framework.
Decide.
Act.

36.
THE BREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important?
The reverberation of
“fuuuuuckkkk”
No = Do nothing.
Monitor & Adjust
Think.
Framework.
Decide.
Act.

37.
We don’t think and framework as
much as we should.
Brought to you by

38.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Problem

39.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Cause 1
Problem
Cause 2
Cause 3
Cause 4
Cause 5

40.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Cause 1
Problem
Cause 2
Cause 3
Cause 4
Cause 5
Solution 1
Solution 2
Solution 3
Solution 4
Solution 5

41.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Cause 1
Problem
Cause 2
Cause 3, 4, 5
Solution 1
Solution 2
Solution 3-5

42.
Here’s an example from ProfitWell.
Brought to you by

43.
Brought to you by

44.
Brought to you by

45.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by

46.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by

47.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by
34+ Companies

48.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by
34+ Companies

49.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by
34+ Companies

50.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by
34+ Companies

51.
PROFITWELL HISTORY
PW Revenue Under Management - $9BN ARR
ARRUNDERMANAGEMENT(INBILLIONS)
$0
$2
$4
$6
$8
$10
2013 2014 2015 2016 2017 2018 2019
PROFITWELL HISTORY
Brought to you by
34+ Companies

52.
And don’t forget….
Brought to you by

53.
PROFITWELL HISTORY
I made no money and still don’t really
PATRICK’SSALARY(INTHOUSANDS)
$0
$25
$50
$75
$100
$125
$150
2012 2013 2014 2015 2016 2017 2018
Salary
Savings
PROFITWELL HISTORY
Brought to you by

54.
“The reverberation of fuuuuuuck”
Brought to you by

55.
Let’s analyze this…
Brought to you by

56.
NPS of analytics market?
Brought to you by

57.
NPS of -15

58.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Problem
Distribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

59.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Lack of WTP
Problem
Distribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

60.
EATING OUR OWN DOG FOOD
Buyer WTP for a SaaS Metrics Products
Customers weren’t willing to pay as much as we thought for a SaaS Metrics solution. This was especially
bad when looking at the multiple between the lower end customers and the upper end customers.
WTPFORASAASMETRICSSOLUTION
SOURCE: 2017 CONSUMER WILLINGESS TO PAY
$0
$75
$150
$225
$300
$0 - $50k $51k - $100k $101k - $250k $251k - $500k $501k+
Upper
Lower
Median
COMPANY’S MRR
N = ~300 companies

61.
data
analytics
insights
outcomes
THE PROFITWELL CONTINUUM

62.
data
analytics
insights
outcomes
THE PROFITWELL CONTINUUM

63.
data
analytics
insights
outcomes
THE PROFITWELL CONTINUUM
WTP

64.
data
analytics
insights
outcomes
THE PROFITWELL CONTINUUM
WTP
NPS

65.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Lack of WTP
Problem
Massive accuracy issues
Distribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

66.
When utilizing Max Diff, you get both rank order and magnitude, which
allows you to save yourself from costly false positives on preferences.
WHAT TYPE OF FEEDBACK WILL YOU GET WITH MAX DIFF?
-0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4
0-50K MRR
51-100
101-250
251-500
501+
ProfitWell has great uptime,
reliability, and speed
ProfitWell gives me actionable
insights
ProfitWell is free
ProfitWell is the most accurate
solution out there
MORE IMPORTANTLESS IMPORTANT
— RELATIVEPREFERENCEDATA

67.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Lack of WTP
Problem
Massive accuracy issues
No name recognition
Distribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

68.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Lack of WTP
Problem
Massive accuracy issues
No name recognition
Not a lot of money
Distribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

69.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Lack of WTP
Problem
Massive accuracy issues
No name recognition
Not a lot of money
Product is behind
Distribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

70.
PROBLEM > CAUSE > SOLUTION
— YOUREXPERIMENTALDESIGN
Lack of WTP
Problem
Massive accuracy issues
No name recognition
Not a lot of money
Product is behind
- Free
- Accuracy is #1
- CommitDistribution and
monetization of ProfitWell
has become difficult due to
competitive pressures and
limited resources

71.
data
analytics
insights
outcomes
THE PROFITWELL CONTINUUM

72.
data
analytics
insights
outcomes
THE PROFITWELL CONTINUUM

73.
Tactical Detour.
Brought to you by

74.
Let’s talk about freemium.
Brought to you by

75.
FREEMIUM AND RETENTION
Retention is noticeably better for freemium products
Net dollar retention is noticeably better for companies utilizing the freemium acquisition strategy,
driven in part by a forcing function for monetization, as well as a better experience.
NETDOLLARRETENTION
SOURCE: 2017 RETENTION STUDY
70%
80%
90%
100%
110%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEAR AGO Today
NO FREE
FREE TRIAL
FREEMIUM
WHEN MEASUREMENT WAS TAKEN
N
143
N = 143 companies
Brought to you by

76.
FREEMIUM AND NPS
NPS is greater for companies with freemium products
NPS scores for the paid product are typically better for those companies who have a freemium model of
some sort, indicating that freemium’s power is in letting a lead nurture.
AVERAGENPSSCORE
YEARS AGO
SOURCE: 2017 SAAS STUDY
0
5
10
15
20
25
30
5 YEARS AGO 1 YEAR AGO
24.33
28.51
14.231
25.138
12.87
21.67
NO FREE FREE TRIAL
FREEMIUM
N = 347 software companies
N
347
Brought to you by

77.
Give people time to nurture through free.
Brought to you by

78.
profitwell.com/freemium

79.
Brought to you by
Truth.

80.
Who here has overreacted emotionally
to someone on their team?
Brought to you by

81.
Let’s be guinea pigs for a moment.
Brought to you by

82.
Founders who sleep less than 5 hours a night
grow slower than those who sleep 7-8 hours.
Brought to you by

83.
Companies with institutional funding have higher
churn rates than those who are bootstrapped.
Brought to you by

84.
Founders with hobbies and who score high on
work/life balance have slower growing companies.
Brought to you by

85.
Remote companies have considerably worse
growth and worse retention than co-located ones.
Brought to you by

86.
Backfire effect.
Brought to you by

87.
When something supports our view, we don’t question it.
If something attacks our view, we feel attacked.
Brought to you by

88.
So how do you pursue truth?
Brought to you by

89.
Most charitable interpretation principle
Brought to you by

90.
Assume the other person is competent with
good intentions, and assume they may be right.
Brought to you by

91.
Be disagreeable; Think Critically
Brought to you by

92.
RED TEAMING
— YOUREXPERIMENTALDESIGN
Scenario 1
Decision/Direction
Scenario 2
Scenario 3
Scenario 4
Scenario 5
- Consolidate
- Regroup
- Act

93.
Here’s an example from ProfitWell.
Brought to you by

94.
ACTING AND INVESTIGATING
— YOUREXPERIMENTALDESIGN
Problem
1. Reviews look fake
2. Twitter and public
Issues
3. Relationships with
competitors
4. Perception to our users/
customers

95.
ACTING AND INVESTIGATING
— YOUREXPERIMENTALDESIGN
Internal?
Problem
1. Reviews look fake
2. Twitter and public
Issues
3. Relationships with
competitors
4. Perception to our users/
customers

96.
ACTING AND INVESTIGATING
— YOUREXPERIMENTALDESIGN
Internal?
Problem
External?
1. Reviews look fake
2. Twitter and public
Issues
3. Relationships with
competitors
4. Perception to our users/
customers

97.
ACTING AND INVESTIGATING
— YOUREXPERIMENTALDESIGN
Internal?
Problem
External?
Affiliate?
1. Reviews look fake
2. Twitter and public
Issues
3. Relationships with
competitors
4. Perception to our users/
customers

98.
ACTING AND INVESTIGATING
— YOUREXPERIMENTALDESIGN
Internal?
Problem
External?
Affiliate?
- Contacted G2/Capterra for audit
- Made it clear to team this is/would
be unacceptable
- Did not tweet except to mention we
were investigating
- Handled anyone who asked about it
1:1 and followed up with them as
more information came into play
- Wrote Josh and Nick very long emails
1. Reviews look fake
2. Twitter and public
Issues
3. Relationships with
competitors
4. Perception to our users/
customers

99.
Tactical Detour.
Brought to you by

100.
“Don’t focus on your competitors”
Brought to you by

101.
CONSUMERS ARE GETTING HAMMERED
Number of Competitors in First Year in Business
Companies started more than a year ago had far fewer competitors in their space than companies
started today.
AVERAGE#OFCOMPETITORSINTHEIR1STYEAR
AGE OF COMPANY
2016 SOFTWARE MARKET SURVEY
0
5
10
5 YEARS OLD 3 YEARS OLD 1 YEAR OLD
9.7
4.8
2.6
N = 1432 software founders and executives
Brought to you by your friends at

102.
CAC COMPETITION BENCHMARKS
CAC Lower Amongst Competition Focused Companies
Customer acquisition cost (CAC) has increased significantly over the years due to market saturation of
marketing vying for consumer attention, but CAC amongst competitor focused companies is lower.
BLENDEDCACRELATIVETOFOURYEARSAGO
SOURCE: 2018 PROFITWELL CAC STUDY
0%
15%
30%
45%
60%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEARS AGO Today
Overall
Competitor Marketing Strategy
WHEN MEASUREMENT WAS TAKEN
N
507
N = 507 companies
Brought to you by

103.
PRODUCT COMPETITION BENCHMARKS
NPS is Lower for Competitor Focused Product Teams
NPS is falling overall, but companies who are focused on competition from a product perspective are
seeing lower NPS scores overall indicating you shouldn’t focused on competition to build product.
AVERAGENPSSCORE
YEARS AGO
SOURCE: 2018 COMPETITOR STUDY
0
7
13
20
27
33
40
5 YEARS AGO 3 YEARS AGO 1 YEAR AGO
5.22
12.08
24.11
10.2
19.5
33.8
Overall
Competitive Product Strategy
N = 231 companies
N
231
Brought to you by

104.
Brought to you by
Fear.

105.
Who here has felt like their
company isn’t going to work out?
Brought to you by

106.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
Guess & Check 3
The reverberation of
“fuuuuuckkkk”
We’re going to fail
We solved it!

107.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
Bad Thing Happens
This is important
Guess & Check 1
Guess & Check 2
Guess & Check 3
The reverberation of
“fuuuuuckkkk”
We’re going to fail
We solved it!

108.
THE FREAKOUT CYCLE OF
EXECUTIVE EMOTION
— YOUREXPERIMENTALDESIGN
The reverberation of
“fuuuuuckkkk”
Good Places Bad Places
Lukewarm Places
Acts of God/Universe

109.
PROFITWELL HISTORY
Past Three Years - $0 to $10M
PROFITWELLMRR(INTHOUSANDS)
$0
$250
$500
$750
$1,000
2016-04 2016-09 2017-02 2017-07 2017-12 2018-05 2018-10 2019-03
PROFITWELL HISTORY
Brought to you by

110.
PROFITWELL HISTORY
Long bit of $0
PROFITWELLMRR(INTHOUSANDS)
$0
$200
$400
$600
$800
$1,000
2012-06 2013-04 2014-02 2014-12 2015-10 2016-08 2017-06 2018-04 2019-02
PROFITWELL HISTORY
Brought to you by

111.
PROFITWELL HISTORY
Long bit of $0
PROFITWELLMRR(INTHOUSANDS)
$0
$200
$400
$600
$800
$1,000
2012-06 2013-04 2014-02 2014-12 2015-10 2016-08 2017-06 2018-04 2019-02
PROFITWELL HISTORY
Brought to you by
First time
Founder woes

112.
I could not have founded ProfitWell in a worse way.

113.
Terrible.

114.
• Part-time co-founders
HERE’S HOW PATRICK DID
EVERYTHING WRONG
— FOUNDINGISTOUGH
Brought to you by your friends at

115.
It gets worse.

116.
• Part-time co-founders
• Part-time co-founders were fully vested. I was not.
HERE’S HOW PATRICK DID
EVERYTHING WRONG
— FOUNDINGISTOUGH
Brought to you by your friends at

117.
• Part-time co-founders
• Part-time co-founders were fully vested. I was not.
• Combined both part-time co-founders had more equity and
could theoretically “vote” me out
HERE’S HOW PATRICK DID
EVERYTHING WRONG
— FOUNDINGISTOUGH
Brought to you by your friends at

118.
• Part-time co-founders
• Part-time co-founders were fully vested. I was not.
• Combined both part-time co-founders had more equity and
could theoretically “vote” me out
• Lawyer was the sister-in-law of one of the part-timers
HERE’S HOW PATRICK DID
EVERYTHING WRONG
— FOUNDINGISTOUGH
Brought to you by your friends at

119.
• Part-time co-founders
• Part-time co-founders were fully vested. I was not.
• Combined both part-time co-founders had more equity and
could theoretically “vote” me out
• Lawyer was the sister-in-law of one of the part-timers
• Very little alignment before founding the company
HERE’S HOW PATRICK DID
EVERYTHING WRONG
— FOUNDINGISTOUGH
Brought to you by your friends at

120.
PROFITWELL HISTORY
Long bit of $0
PROFITWELLMRR(INTHOUSANDS)
$0
$200
$400
$600
$800
$1,000
2012-06 2013-04 2014-02 2014-12 2015-10 2016-08 2017-06 2018-04 2019-02
PROFITWELL HISTORY
Brought to you by
Break up
First time
Founder woes

121.
PROFITWELL HISTORY
Long bit of $0
PROFITWELLMRR(INTHOUSANDS)
$0
$200
$400
$600
$800
$1,000
2012-06 2013-04 2014-02 2014-12 2015-10 2016-08 2017-06 2018-04 2019-02
PROFITWELL HISTORY
Brought to you by
Break up
First time
Founder woes
The Reddest
of Oceans

122.
PROFITWELL HISTORY
Long bit of $0
PROFITWELLMRR(INTHOUSANDS)
$0
$200
$400
$600
$800
$1,000
2012-06 2013-04 2014-02 2014-12 2015-10 2016-08 2017-06 2018-04 2019-02
PROFITWELL HISTORY
Brought to you by
Break up
First time
Founder woes
The Reddest
of Oceans

123.
We all have our own Lifetime movie.

124.
“You really should meditate.”

125.
”You gotta workout and eat well.”

126.
“Do you journal?”

127.
Treat the symptoms; mildly preventative.

128.
Why?

129.
What do you want to achieve?

130.
Know thyself.

131.
Want
Partners
Team
Family/Friends

132.
Want
Partners
Team
Family/Friends

133.
Want
Partners
Team
Family/Friends

134.
Want
Partners
Team
Family/Friends

135.
Introspection > Consume all advice > Be Unapologetic

136.
Introspection > Consume all advice > Be Unapologetic

137.
Introspection > Consume all advice > Be Unapologetic

138.
Tactical Detour.
Brought to you by

139.
Write to and speak with your team
5-10x more than you’re doing
Brought to you by

140.
DISSEMINATING BIG, IMPORTANT
CONCEPTS
— YOUREXPERIMENTALDESIGN
Narrative
Summary
Presentation Media
Principles
“Test”

141.
Smaller stuff > Try to do weekly posts
Brought to you by

142.
“If I die” docs
Brought to you by

143.
Team
Family/Friends
“Prep the company
for sale”

144.
Brought to you by
Leverage. Truth. Fear.

145.
You are your champion and your enemy.
Brought to you by

146.
patrick@profitwell.com