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How & When to Finish Big
Brian & Eric Dosal
Co-Founders of BrightGauge Software
September 2019
#BoSConference
Why Are We Here
We
3x Attendees, but...
100x Videos Watched
Why Are We Here
Why Are We Here
Finishing Big
Our Goal Today
From our experience….
How & When To Finish Big
Every founder/leader finishes, not all Finish BIG
1. Death
2. Bankruptcy
3. Generational Transition
4. Exit
What is finishing big?
What is finishing big?
What is finishing big?
1. Fairly Treated & Compensated
2. Sense of Accomplishment & Fullfilment
3. Happy for Employees (or a...
Our Story
4th Generation Entrepreneurs
Abuelo Tito, Abuelo Martin, & Dad
August 1960
Entrepreneurship in our Blood
Joined The Family Business
#StaySmallKeepItAll
BrightGauge begins Jan 2nd 2010
2010 - 2018
Scratching Our Own Itch in 2010
Built Our Dev Team in San Francisco in 2011/2012
FAILED
Rebooted with a team out of Miami in 2013
Strong Revenue Growth & Very Profitable
The business was humming!
1. 2,000 worldwide companies & growing
2. 33 people, 0 turnover in 2018*
3. 5 Managers who had w...
Yes, Perfect Culture
Why the heck would we sell?
Well blame the MONEY GUY!!!!
Not Exactly
Timing was right...
Market Dynamics: Frothy Stock Market
Market Dynamics: Peak SaaS Valuations
Source: www.tomtunguz.com
Ready to take chips off the table
But at the right number
We understood our role in the business cycle
Already Working On What’s Next
Company was naturally prepared to be sold
1. We had made ourselves irrelevant
2. Brian’s backup was prepped and groomed
3....
We hired the right team [suits]
1. Attorneys are critical
2. Bankers were helpful
3. Accountants were supportive
We were clear on our terms from the start
1. Financial Number & Deal Structure
2. Brian would only help with the Transitio...
Narrowed Down The Field Of Potential Buyers
We found the right buyer
We found the right buyer
We Finished Big
Celebrated with our Family
Day Deal Closed Boys Trip To Napa
Shared the success with our original team
Everyone got bonuses & culture still thriving
9 months later...
Life after BrightGauge: Slowed everything down
Life after BrightGauge: Wellness
Life after BrightGauge: Tons of Family Travel
Life after BrightGauge: Philanthropy
Life after BrightGauge: Next SaaS Venture
Team Performance Management
Zero Regrets, 100% Happiness
Every founder/leader finishes, not all Finish BIG
We Hope You All FINISH BIG!
Follow Our Next Journey
at www.strety.com
Brian Dosal
bdosal@strety.com
Eric Dosal
edosal@stre...
Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big
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Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 1 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 2 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 3 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 4 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 5 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 6 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 7 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 8 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 9 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 10 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 11 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 12 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 13 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 14 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 15 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 16 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 17 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 18 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 19 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 20 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 21 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 22 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 23 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 24 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 25 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 26 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 27 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 28 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 29 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 30 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 31 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 32 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 33 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 34 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 35 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 36 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 37 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 38 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 39 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 40 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 41 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 42 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 43 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 44 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 45 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 46 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 47 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 48 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 49 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 50 Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big Slide 51
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Eric (the money guy) & Brian (the product guy) Dosal will share their experience in starting, scaling and ultimately selling BrightGauge, their self-funded, 35 employee, SaaS business earlier this year. They’ll share an honest and open account of why they decided to sell while it was still experiencing rapid (50% year one year) growth and very profitable.

They will share the lessons learned in starting a company in San Francisco and then moving it back to their hometown, Miami, FL and the reasons why they took the decision to to sell the company. They were not VC funded and had no pressure to sell. Even with a great culture, great team, great everything, it still could be a great idea to sell. AFTER selling, there are still things to do but it’s OK to take a break and/or start a new project.

You’ll leave with lessons they learned in how/why to finish big and leave on top.

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Brian and Eric Dosal (Co-Founders, BrightGauge) - How and When to Finish Big

  1. 1. How & When to Finish Big Brian & Eric Dosal Co-Founders of BrightGauge Software September 2019 #BoSConference
  2. 2. Why Are We Here We 3x Attendees, but... 100x Videos Watched
  3. 3. Why Are We Here
  4. 4. Why Are We Here
  5. 5. Finishing Big
  6. 6. Our Goal Today From our experience…. How & When To Finish Big
  7. 7. Every founder/leader finishes, not all Finish BIG 1. Death 2. Bankruptcy 3. Generational Transition 4. Exit
  8. 8. What is finishing big?
  9. 9. What is finishing big?
  10. 10. What is finishing big? 1. Fairly Treated & Compensated 2. Sense of Accomplishment & Fullfilment 3. Happy for Employees (or at peace with it) 4. Take Pride in Company Continuing 5. Find New Purpose
  11. 11. Our Story
  12. 12. 4th Generation Entrepreneurs Abuelo Tito, Abuelo Martin, & Dad August 1960
  13. 13. Entrepreneurship in our Blood
  14. 14. Joined The Family Business #StaySmallKeepItAll
  15. 15. BrightGauge begins Jan 2nd 2010
  16. 16. 2010 - 2018
  17. 17. Scratching Our Own Itch in 2010
  18. 18. Built Our Dev Team in San Francisco in 2011/2012 FAILED
  19. 19. Rebooted with a team out of Miami in 2013
  20. 20. Strong Revenue Growth & Very Profitable
  21. 21. The business was humming! 1. 2,000 worldwide companies & growing 2. 33 people, 0 turnover in 2018* 3. 5 Managers who had worked for >2 years together 4. Growing 50% YoY in Revenue w/ profit going faster 5. Next 5 years, had a plan to 3x the company 6. We weren’t doing much as Executives/Owners 7. Perfect Culture
  22. 22. Yes, Perfect Culture
  23. 23. Why the heck would we sell?
  24. 24. Well blame the MONEY GUY!!!! Not Exactly
  25. 25. Timing was right...
  26. 26. Market Dynamics: Frothy Stock Market
  27. 27. Market Dynamics: Peak SaaS Valuations Source: www.tomtunguz.com
  28. 28. Ready to take chips off the table
  29. 29. But at the right number
  30. 30. We understood our role in the business cycle
  31. 31. Already Working On What’s Next
  32. 32. Company was naturally prepared to be sold 1. We had made ourselves irrelevant 2. Brian’s backup was prepped and groomed 3. No single points of failure from a team perspective 4. Financials were clean and simple 5. Our growth plans were documented & tested
  33. 33. We hired the right team [suits] 1. Attorneys are critical 2. Bankers were helpful 3. Accountants were supportive
  34. 34. We were clear on our terms from the start 1. Financial Number & Deal Structure 2. Brian would only help with the Transition 3. Had to have expertise in the next phase of growth 4. Had to be a good fit for our team
  35. 35. Narrowed Down The Field Of Potential Buyers
  36. 36. We found the right buyer
  37. 37. We found the right buyer
  38. 38. We Finished Big
  39. 39. Celebrated with our Family Day Deal Closed Boys Trip To Napa
  40. 40. Shared the success with our original team
  41. 41. Everyone got bonuses & culture still thriving
  42. 42. 9 months later...
  43. 43. Life after BrightGauge: Slowed everything down
  44. 44. Life after BrightGauge: Wellness
  45. 45. Life after BrightGauge: Tons of Family Travel
  46. 46. Life after BrightGauge: Philanthropy
  47. 47. Life after BrightGauge: Next SaaS Venture Team Performance Management
  48. 48. Zero Regrets, 100% Happiness
  49. 49. Every founder/leader finishes, not all Finish BIG
  50. 50. We Hope You All FINISH BIG! Follow Our Next Journey at www.strety.com Brian Dosal bdosal@strety.com Eric Dosal edosal@strety.com

Eric (the money guy) & Brian (the product guy) Dosal will share their experience in starting, scaling and ultimately selling BrightGauge, their self-funded, 35 employee, SaaS business earlier this year. They’ll share an honest and open account of why they decided to sell while it was still experiencing rapid (50% year one year) growth and very profitable. They will share the lessons learned in starting a company in San Francisco and then moving it back to their hometown, Miami, FL and the reasons why they took the decision to to sell the company. They were not VC funded and had no pressure to sell. Even with a great culture, great team, great everything, it still could be a great idea to sell. AFTER selling, there are still things to do but it’s OK to take a break and/or start a new project. You’ll leave with lessons they learned in how/why to finish big and leave on top.

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