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Rahul Vohra (Founder/CEO, Superhuman) - How Game Design Can Inform Product Design


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The Email Game – The Key to Happy Customers
At Superhuman, they make products like they are games.

Most companies worry about what users want or need. But nobody needs a game to exist; there are no requirements. At Superhuman, they don’t worry about what users want or what they need; they obsess over how people feel. They practice an altogether different kind of product development.

Rahul has been designing games since he was child. He started by creating paper mazes, spent his school years programming video games, and worked professionally as a game designer on RuneScape — the world’s largest free roleplaying game.

You will learn: how to make products that are delightful, amazing, and magical — and which are fundamentally like games.

Published in: Software
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Rahul Vohra (Founder/CEO, Superhuman) - How Game Design Can Inform Product Design

  1. 1. Intrinsic Motivation Inherent drive I do it for its own sake Extrinsic Motivation Integrated drive Because this is who I am Identified drive Because it matters to me Introjected drive Because I said I would External drive Because you reward me
  2. 2. • • • • •
  3. 3. fantasy ; truth
  4. 4. Love is more important than life, and stronger than death.
  5. 5. I am what I do.
  6. 6. I deserve to succeed.
  7. 7. If I work hard enough, I can achieve anything.
  8. 8.